---
title: I build operating systems that turn customer signals into revenue — using AI. Senior Executive Operator. Builder. Author. Speaker.
description: Insights on AI in Customer Success, post-sales operating models, and leadership. Written by a senior SaaS executive who builds the systems, not just the strategy.
---

[**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/)

[BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/)

[Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com)

## Iliyana's Blog

## [What Six Countries Taught Me About Life, Leadership, and People](https://www.iliyanastareva.com/blog/what-six-countries-taught-me-about-life-leadership-and-people)

## [CS in the AI Era — my new newsletter for Customer Success leaders (and why I'm moving my CS content there)](https://www.iliyanastareva.com/blog/cs-in-the-ai-era-my-new-newsletter-for-customer-success-leaders-and-why-im-moving-my-cs-content-there)

## [CS as a Predictable Revenue Driver — What It Actually Takes](https://www.iliyanastareva.com/blog/cs-as-a-predictable-revenue-driver-what-it-actually-takes)

## [Why Most Customer Success Org Designs Prevent Growth](https://www.iliyanastareva.com/blog/why-most-customer-success-org-designs-prevent-growth)

## [How to Get CSMs to Actually Trust AI Signals](https://www.iliyanastareva.com/blog/how-to-get-csms-to-actually-trust-ai-signals)

## [Why AI Adoption Fails Inside Customer Success Teams (And It's Not What You Think)](https://www.iliyanastareva.com/blog/why-ai-adoption-fails-inside-customer-success-teams-and-its-not-what-you-think)

## [Retention as a Capital Efficiency Lever in SaaS](https://www.iliyanastareva.com/blog/retention-as-a-capital-efficiency-lever-in-saas)

## [The Hidden Cost of Reactive Customer Success](https://www.iliyanastareva.com/blog/the-hidden-cost-of-reactive-customer-success)

## [Why Customer Health Is a Financial Forecasting Tool](https://www.iliyanastareva.com/blog/why-customer-health-is-a-financial-forecasting-tool)

## [From Customer Success Function to Growth Engine: The Leadership Shift Required](https://www.iliyanastareva.com/blog/from-customer-success-function-to-growth-engine-the-leadership-shift-required)

## [Why AI Will Finally Make Customer Success a Board-Level Topic](https://www.iliyanastareva.com/blog/why-ai-will-finally-make-customer-success-a-board-level-topic)

## [What AI Changes About Leadership at Work (And What It Doesn’t)](https://www.iliyanastareva.com/blog/what-ai-changes-about-leadership-at-work-and-what-it-doesnt)

## [Trust, Transparency, and Governance in AI-Driven Customer Success](https://www.iliyanastareva.com/blog/trust-transparency-and-governance-in-ai-driven-customer-success)

## [Growth in the Digital Age: Essential Steps to Building a Successful Business](https://www.iliyanastareva.com/blog/growth-in-the-digital-age-essential-steps-to-building-a-successful-business)

## [What New Entrepreneurs Often Overlook When Building a Scalable Online Business](https://www.iliyanastareva.com/blog/what-new-entrepreneurs-often-overlook-when-building-a-scalable-online-business)

## [You Don’t Need Authority to Lead: Why Clarity and Trust Matter More Than Titles](https://www.iliyanastareva.com/blog/you-dont-need-authority-to-lead-why-clarity-and-trust-matter-more-than-titles)

## [Automation Without Losing the Human Touch in Customer Success](https://www.iliyanastareva.com/blog/automation-without-losing-the-human-touch-in-customer-success)

## [Designing AI-Ready Customer Success Operations](https://www.iliyanastareva.com/blog/designing-ai-ready-customer-success-operations)

## [The AI-Enabled CSM: From Relationship Manager to Strategic Advisor](https://www.iliyanastareva.com/blog/the-ai-enabled-csm-from-relationship-manager-to-strategic-advisor)

## [The Evolution of Customer Health: From Scores to Systems to AI](https://www.iliyanastareva.com/blog/the-evolution-of-customer-health-from-scores-to-systems-to-ai)

## [How to Design Customer Health Alerts That Drive Action](https://www.iliyanastareva.com/blog/how-to-design-customer-health-alerts-that-drive-action)

## [AI Customer Health Scoring: How to Build It (and How to Avoid Bias)](https://www.iliyanastareva.com/blog/ai-customer-health-scoring-how-to-build-it-and-how-to-avoid-bias)

## [First Impressions Still Matter: How AI Is Transforming the Shopfront Experience](https://www.iliyanastareva.com/blog/first-impressions-still-matter-how-ai-is-transforming-the-shopfront-experience)

## [5 AI-Driven Technologies That Will Future-Proof Your Business](https://www.iliyanastareva.com/blog/5-ai-driven-technologies-that-will-future-proof-your-business)

## [From Health Score to Health System - Proactive Customer Health Assurance](https://www.iliyanastareva.com/blog/from-health-score-to-health-system)

## [Customer Health Is Broken — Here’s How to Fix It](https://www.iliyanastareva.com/blog/customer-health-is-broken-heres-how-to-fix-it)

## [How to Seamlessly Transition from On-Premise to Cloud Without Downtime](https://www.iliyanastareva.com/blog/how-to-seamlessly-transition-from-on-premise-to-cloud-without-downtime)

## [Growing Your Online Business: How To Make Sales Soar](https://www.iliyanastareva.com/blog/growing-your-online-business-how-to-make-sales-soar)

## [How to Make a Great First Impression with Your Business Exterior](https://www.iliyanastareva.com/blog/how-to-make-a-great-first-impression-with-your-business-exterior)

## [8 Smart Strategies to Scale and Streamline Your Expanding Business](https://www.iliyanastareva.com/blog/8-smart-strategies-to-scale-and-streamline-your-expanding-business)

## [5 Smart Ways to Get More Shoppers Through Your Retail Doors](https://www.iliyanastareva.com/blog/5-smart-ways-to-get-more-shoppers-through-your-retail-doors)

## [From Digital Transformation Chaos to Intelligent Autonomy: The Rise of Agentic AI](https://www.iliyanastareva.com/blog/from-digital-transformation-chaos-to-intelligent-autonomy-the-rise-of-agentic-ai)

## [5 Tips To Bringing Your Business to the Next Level](https://www.iliyanastareva.com/blog/5-tips-to-bringing-your-business-to-the-next-level)

## [6 Small Luxuries That Elevate Your Business Trips](https://www.iliyanastareva.com/blog/6-small-luxuries-that-elevate-your-business-trips)

## [The 5 Top Maternity Leave Tips for Expectant Moms](https://www.iliyanastareva.com/blog/the-5-top-maternity-leave-tips-for-expectant-moms)

## [Style Updates for A More Professional Image](https://www.iliyanastareva.com/blog/style-updates-for-a-more-professional-image)

## [Building a Successful Partner Reselling Model in SaaS: Latest Research and Trends](https://www.iliyanastareva.com/blog/building-a-successful-partner-reselling-model-in-saas-latest-research-and-trends)

## [Self-Discovery in Leadership: The Importance of Locating Yourself](https://www.iliyanastareva.com/blog/self-discovery-in-leadership-the-importance-of-locating-yourself)

## [Key Learnings and Actionable Tips from "Millionaire Success Habits"](https://www.iliyanastareva.com/blog/key-learnings-and-actionable-tips-from-millionaire-success-habits)

## [Unlocking the Power of AI to Transform Your Marketing Strategy](https://www.iliyanastareva.com/blog/unlocking-the-power-of-ai-to-transform-your-marketing-strategy)

## [The Difference Between Emotional Intelligence and Social Intelligence](https://www.iliyanastareva.com/blog/the-difference-between-emotional-intelligence-and-social-intelligence)

## [The State of Women in Tech: Progress, Challenges, and Future Directions](https://www.iliyanastareva.com/blog/the-state-of-women-in-tech-progress-challenges-and-future-directions)

## [Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research](https://www.iliyanastareva.com/blog/navigating-the-brand-loyalty-crisis-insights-from-emea-consumer-research)

## [Winners Dream: Have Goals & Do The Hard Work](https://www.iliyanastareva.com/blog/winners-dream-have-goals-do-the-hard-work)

## [Where Could Your Business Be Going Wrong and How to Fix It?](https://www.iliyanastareva.com/blog/where-could-your-business-be-going-wrong-and-how-to-fix-it)

## [Inbound PR: Understanding the New PR Pros’ Role & the Best Guide to Create Content that Drives Business Growth](https://www.iliyanastareva.com/blog/inbound-pr-understanding-the-new-pr-pros-role-the-best-guide-to-create-content-that-drives-business-growth)

## [A Day in The Life of a Chief of Staff in Tech](https://www.iliyanastareva.com/blog/a-day-in-the-life-of-a-chief-of-staff-in-tech)

## [My 3 Non-Negotiables for Peak Performance in Work and Life](https://www.iliyanastareva.com/blog/my-3-non-negotiables-for-peak-performance-in-work-and-life)

## [Navigating Success: The Power of Social Intelligence in Life & Business](https://www.iliyanastareva.com/blog/navigating-success-the-power-of-social-intelligence-in-life-business)

## [5 Common Themes of Concern for Businesses Today](https://www.iliyanastareva.com/blog/5-common-themes-of-concern-for-businesses-today)

## [Inbound PR: A Modern Approach to Public Relations (by ChatGPT)](https://www.iliyanastareva.com/blog/inbound-pr-a-modern-approach-to-public-relations-by-chatgpt)

## [How to Set SMARTER Goals](https://www.iliyanastareva.com/blog/how-to-set-smarter-goals)

## [My 4 Learnings from European Women in Tech](https://www.iliyanastareva.com/blog/my-4-learnings-from-european-women-in-tech)

## [Customer Experience + Employee Experience = Total Experience](https://www.iliyanastareva.com/blog/customer-experience-employee-experience-total-experience)

## [Making the Most of Non-Linear Career Paths](https://www.iliyanastareva.com/blog/making-the-most-of-non-linear-career-paths)

## [The Importance of Knowing Your Work Style](https://www.iliyanastareva.com/blog/the-importance-of-knowing-your-work-style)

## [What Was Hot on Iliyana's Blog in 2022](https://www.iliyanastareva.com/blog/what-was-hot-on-iliyanas-blog-in-2022)

## [Reflecting on 2022 - Can Women Really Have it All?](https://www.iliyanastareva.com/blog/reflecting-on-2022-can-women-really-have-it-all)

## [Where Most Organisations Fail - Part 1](https://www.iliyanastareva.com/blog/where-most-organisations-fail-part-1)

## [Why No One is Teaching You How to Manage Your Money](https://www.iliyanastareva.com/blog/financial-literacy)

## [My Top 5 Learnings from Creating and Running a PMO](https://www.iliyanastareva.com/blog/my-top-5-learnings-from-creating-and-running-a-pmo)

## [The Four Management Zones in the Age of Disruption](https://www.iliyanastareva.com/blog/the-four-management-zones-in-the-age-of-disruption)

## [Going Sustainable When it Comes to Fashion - Fast vs Slow Fashion](https://www.iliyanastareva.com/blog/going-sustainable-when-it-comes-to-fashion-fast-vs-slow-fashion)

## [The 6 Pillars of Project Management Leadership](https://www.iliyanastareva.com/blog/the-6-pillars-of-project-management-leadership)

## [Going Slow in 2022](https://www.iliyanastareva.com/blog/going-slow-in-2022)

## [Disrupt or Be Disrupted [Video]](https://www.iliyanastareva.com/blog/disrupt-or-be-disrupted-video)

## [9 Stats About the Unprecedented Pace of IT Change Today](https://www.iliyanastareva.com/blog/9-stats-about-the-unprecedented-pace-of-it-change-today)

## [Top 3 Tips How To Get a Job in Tech [For Non-Tech People]](https://www.iliyanastareva.com/blog/how-to-get-a-job-in-tech-for-non-tech-people)

## [Agile vs. Waterfall Project Management [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/agile-vs.-waterfall-project-management-project-management-fundamentals)

## [Top 7 Tips for Stepping Into a New Role](https://www.iliyanastareva.com/blog/top-7-tips-for-stepping-into-a-new-role)

## [8 Ways to Measure Customer Success ROI](https://www.iliyanastareva.com/blog/8-ways-to-measure-customer-success-roi)

## [The Top Posts on Iliyana's Blog for 2020](https://www.iliyanastareva.com/blog/the-top-posts-on-iliyanas-blog-for-2020)

## [10 Things I'm Grateful For This Christmas](https://www.iliyanastareva.com/blog/10-things-im-grateful-for-this-christmas)

## [How to Manage Scope Creep [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/how-to-manage-scope-creep-project-management-fundamentals)

## [9 Tips for Customer Success Managers](https://www.iliyanastareva.com/blog/9-tips-for-customer-success-managers)

## [Digitisation - The New Normal Post COVID-19](https://www.iliyanastareva.com/blog/digitisation-new-normal-post-covid19)

## [The 5 Project Management Process Groups [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/the-5-project-management-process-groups-project-management-fundamentals)

## [The What, How and Why of Inbound PR [Podcast]](https://www.iliyanastareva.com/blog/the-what-how-and-why-of-inbound-pr-podcast)

## [How I Started Living a Greener Life - 39 Zero-Waste/Low-Waste Ideas](https://www.iliyanastareva.com/blog/how-i-started-living-a-greener-life-39-zero-waste/low-waste-ideas)

## [5 Customer Success Best Practices [Infographic]](https://www.iliyanastareva.com/blog/5-customer-success-best-practices-infographic)

## [The Top Soft Skills of a Project Manager [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/the-top-soft-skills-of-a-project-manager-project-management-fundamentals)

## [The 5 Key Elements of a Successful Content Marketing Strategy](https://www.iliyanastareva.com/blog/the-5-key-elements-of-a-successful-content-marketing-strategy)

## [How to Achieve More in Less Time - My 3 Key Tips](https://www.iliyanastareva.com/blog/how-to-achieve-more-in-less-time-my-3-key-tips)

## [Measurement and Evaluation in PR: The Barcelona Principles 3.0](https://www.iliyanastareva.com/blog/measurement-and-evaluation-in-pr-the-barcelona-principles-3.0)

## [3 Things Customer Success Managers Need to Be Effective](https://www.iliyanastareva.com/blog/3-things-customer-success-managers-need-to-be-effective)

## [How to Create a Work Breakdown Structure [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/how-to-create-a-work-breakdown-structure-project-management-fundamentals)

## [Inbound PR: The Future of PR & the Most Important Book on the Industry in Years - Required Reading](https://www.iliyanastareva.com/blog/inbound-pr-the-future-of-pr-the-most-important-book-on-the-industry-in-years-required-reading)

## [10 Influencer Marketing Strategies [Gifographic]](https://www.iliyanastareva.com/blog/10-influencer-marketing-strategies-gifographic)

## [The L.A.E.R. Model in Customer Success](https://www.iliyanastareva.com/blog/the-l.a.e.r-model-in-customer-success)

## [How to Create a Project Charter [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/how-to-create-a-project-charter-project-management-fundamentals)

## [5 Proven Strategies to Generate Leads in SaaS](https://www.iliyanastareva.com/blog/5-proven-strategies-to-generate-leads-in-saas)

## [How to Quickly Excel at Any Job: My 4 Secrets](https://www.iliyanastareva.com/blog/how-to-excel-at-any-job)

## [Why There's Never Been a Better Time for Inbound PR](https://www.iliyanastareva.com/blog/why-theres-never-been-a-better-time-for-inbound-pr)

## [How to Run an Effective Project Kick-off Meeting [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/how-to-run-an-effective-project-kick-off-meeting-project-management-fundamentals)

## [My Top 5 Working from Home Tips](https://www.iliyanastareva.com/blog/my-top-5-working-from-home-tips)

## [Customer Experience and the Cisco Racetrack](https://www.iliyanastareva.com/blog/customer-experience-and-the-cisco-racetrack)

## [The 10-Step Roadmap to Influencer Marketing [Infographic]](https://www.iliyanastareva.com/blog/the-10-step-roadmap-to-influencer-marketing-infographic)

## [How to Earn Stakeholder Commitment in a Multicultural Setting](https://www.iliyanastareva.com/blog/how-to-earn-stakeholder-commitment)

## [Why Traditional PR No Longer Works in an Inbound World](https://www.iliyanastareva.com/blog/why-traditional-pr-no-longer-works-in-an-inbound-world)

## [Projects, Programmes & Portfolios [Project Management Fundamentals]](https://www.iliyanastareva.com/blog/projects-programmes-portfolios-project-management-fundamentals)

## [Top 10 Content Marketing Trends for 2020 [Infographic]](https://www.iliyanastareva.com/blog/top-10-content-marketing-trends-for-2020-infographic)

## [How I Used to Work with Influencers](https://www.iliyanastareva.com/blog/how-i-used-to-work-with-influencers)

## [The Best of 2019 on Iliyana's Blog](https://www.iliyanastareva.com/blog/the-best-of-2019-on-iliyanas-blog)

## [Why You Should Set Your Personal Goals Now to Start 2020 Right](https://www.iliyanastareva.com/blog/why-you-should-set-your-personal-goals-now-to-start-2020-right)

## [How I Started My Career in PR and Where it Got Me](https://www.iliyanastareva.com/blog/how-i-started-my-career-in-pr-and-where-it-got-me)

## [The Difference Between Projects and Operations](https://www.iliyanastareva.com/blog/the-difference-between-projects-and-operations)

## [The Key Cultural and Country Preferences for Effective Leadership](https://www.iliyanastareva.com/blog/cultural-leadership-group-clusters)

## [The 4 Ingredients of a Successful Inbound PR Campaign](https://www.iliyanastareva.com/blog/the-4-ingredients-of-a-successful-inbound-pr-campaign)

## [What Customer Success Really Is - 27 Quotes from Crowning the Customer](https://www.iliyanastareva.com/blog/what-customer-success-really-means-15-quotes-from-crowning-the-customer)

## [80+ Influencer Marketing Statistics [Infographic]](https://www.iliyanastareva.com/blog/80-influencer-marketing-statistics-infographic)

## [Why Every Brand Should Have an Original Series](https://www.iliyanastareva.com/blog/why-every-brand-should-have-an-original-series)

## [How to Give a Great Presentation](https://www.iliyanastareva.com/blog/how-to-give-a-great-presentation)

## [How to Use the DARCI Framework in Project Management](https://www.iliyanastareva.com/blog/how-to-use-the-darci-framework-in-project-management)

## [19 Reasons Why You Can't Ignore Customer Experience Anymore [Infographic]](https://www.iliyanastareva.com/blog/19-reasons-why-you-cant-ignore-customer-experience-anymore-infographic)

## [Inbound PR Strategies: 4 Client Stories of Demand Gen](https://www.iliyanastareva.com/blog/inbound-pr-strategies-4-client-stories-of-demand-gen)

## [Performing Stakeholder Analysis with the Salience Model for Project Management](https://www.iliyanastareva.com/blog/performing-stakeholder-analysis-with-the-salience-model-for-project-management)

## [5 Questions with Iliyana Stareva - Digital Leaders](https://www.iliyanastareva.com/blog/5-questions-with-iliyana-stareva-digital-leaders)

## [What You Need to Know About Inbound PR in 40 Minutes [Video]](https://www.iliyanastareva.com/blog/what-you-need-to-know-about-inbound-pr-in-40-minutes-video)

## [5 Years at HubSpot - Here's What I Learned About Growth and Career](https://www.iliyanastareva.com/blog/5-years-at-hubspot-heres-what-i-learned-about-growth-and-career)

## [The State of Content Marketing Services in Agencies](https://www.iliyanastareva.com/blog/the-state-of-content-marketing-services-in-agencies)

## [How Inbound PR Came About](https://www.iliyanastareva.com/blog/how-inbound-pr-came-about)

## [Fundamentals of Project Management in Three Infographics](https://www.iliyanastareva.com/blog/fundamentals-of-project-management-in-three-infographic)

## [9 Tips To Improve Your Blog’s SEO Structure](https://www.iliyanastareva.com/blog/9-tips-to-improve-your-blogs-seo-structure)

## [How Blogging Got Me to Publish a Book and How You Can Do It Too](https://www.iliyanastareva.com/blog/how-blogging-got-me-to-publish-a-book-and-how-you-can-do-it-too)

## [Performing Content and SEO Audit to Boost Your Website](https://www.iliyanastareva.com/blog/performing-content-and-seo-audit-to-boost-your-website)

## [The 7 Project Management Methodologies [Infographic]](https://www.iliyanastareva.com/blog/the-7-project-management-methodologies-infographic)

## [Three Challenges with Inbound PR](https://www.iliyanastareva.com/blog/three-challenges-with-inbound-pr)

## [How I Stay Inpired](https://www.iliyanastareva.com/blog/how-i-stay-inpired)

## [17 Learnings from the 2019 Internet Trends Report by Mary Meeker](https://www.iliyanastareva.com/blog/17-learnings-from-the-2019-internet-trends-report-by-mary-meeker)

## [6 Key Steps to Reclaiming Social Media With Inbound PR](https://www.iliyanastareva.com/blog/reclaiming-social-media-with-inbound-pr)

## [Are Global Businesses Putting Their Customers First? Not Really](https://www.iliyanastareva.com/blog/are-global-businesses-putting-their-customers-first-not-really)

## [5 Key Takeaways for Getting Start-ups Off the Ground](https://www.iliyanastareva.com/blog/5-key-takeaways-for-startups-and-their-pr)

## [How and Why Inbound PR Helped You Transform Your PR Agency With Maria Gergova-Bengtsson](https://www.iliyanastareva.com/blog/how-and-why-inbound-pr-helped-you-transform-your-pr-agency-with-maria-gergova-bengtsson)

## [Pull Audiences With Human Stories](https://www.iliyanastareva.com/blog/pull-audiences-with-human-stories)

## [Getting Started with AI for Marketing and PR Agencies](https://www.iliyanastareva.com/blog/getting-started-with-ai-for-marketing-and-pr-agencies)

## [Lights, Camera, Action: How Video Can Boost Your Inbound PR Strategy](https://www.iliyanastareva.com/blog/lights-camera-action-how-video-can-boost-your-inbound-pr-strategy)

## [Journalists Need PR Pros to Adopt Inbound PR](https://www.iliyanastareva.com/blog/journalists-need-pr-pros-to-adopt-inbound-pr)

## [B2B and B2C Content Marketing Statistics 2019 [Infographic]](https://www.iliyanastareva.com/blog/content-marketing-statistics-2019-infographic)

## [Top 5 Takeaways from the #StateofPR 2019](https://www.iliyanastareva.com/blog/top-5-takeaways-from-the-stateofpr-2019)

## [Reflecting on One Year as an Inbound PR Consultancy - ITPR's Story](https://www.iliyanastareva.com/blog/reflecting-on-one-year-as-an-inbound-pr-consultancy-itprs-story)

## [7 Tech Trends in Journalism and Media to Watch Out for in 2019](https://www.iliyanastareva.com/blog/7-tech-trends-in-journalism-and-media-to-watch-out-for-in-2019)

## [Why The Challenger Sale Approach is the Best Approach to Consulting Too](https://www.iliyanastareva.com/blog/why-the-challenger-sale-approach-is-the-best-approach-to-consulting-too)

## [Inbound Media Relations: The New Method for Securing Coverage](https://www.iliyanastareva.com/blog/inbound-media-relations-the-new-method-for-securing-coverage)

## [9 Digital Communication Trends to Watch Out For](https://www.iliyanastareva.com/blog/9-digital-communication-trends-to-watch-out-for)

## [How Agencies Win New Business [Report]](https://www.iliyanastareva.com/blog/how-agencies-win-new-business-report)

## [Show Me Your Online Newsroom and I'll Tell You Who You Are](https://www.iliyanastareva.com/blog/show-me-your-online-newsroom-and-ill-tell-you-who-you-are)

## [PR, Publishing Books and Building a Personal Brand](https://www.iliyanastareva.com/blog/pr-publishing-books-personal-branding)

## [The State of Digital Transformation](https://www.iliyanastareva.com/blog/the-state-of-digital-transformation)

## [Top 21 Inbound PR Posts on Other Blogs [Updated]](https://www.iliyanastareva.com/blog/top-15-inbound-pr-posts-on-other-blogs)

## [6 Reasons Why Your Business Needs Influencers](https://www.iliyanastareva.com/blog/six-reasons-why-your-business-needs-influencers)

## ["My Employer" As The Most Trusted Institution in 2019](https://www.iliyanastareva.com/blog/my-employer-as-the-most-trusted-institution-in-2019)

## [If You Are Not Doing Video Marketing, You Need to Start Now. Here's How.](https://www.iliyanastareva.com/blog/if-you-are-not-doing-video-marketing-you-need-to-start-now.-heres-how)

## [Entering the Era of Massive Disruption [Infographic]](https://www.iliyanastareva.com/blog/entering-the-era-of-massive-disruption-infographic)

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## [Inbound PR Drops Today!](https://www.iliyanastareva.com/blog/inbound-pr-drops-today)

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## [How to Create a Successful Content Marketing Strategy in 2018 (and Beyond)](https://www.iliyanastareva.com/blog/successful-content-marketing-strategy)

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