Iliyana's Blog

How to Create a Unique Value Proposition [Infographic]

[fa icon="calendar'] 27-Nov-2018 09:00:00 / by Iliyana Stareva posted in Personal Development, Brands and Business, Marketing

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I often get asked two questions: 

  • How did you manage to build your own brand? 
  • What makes companies stand out in a blue ocean? 

To both of these questions, the answer in its simplest form is value

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience. 

Over time, I developed a pretty good readership, expanded my social networks, made tremendous connections and eventually became recognised as the person who invented Inbound PR that led to a book and a ton of speaking engagements. 

I did this by recognising the unique value I could provide to the market that was somehow not there - contributing my inbound marketing knowledge to the public relations practice. 

As for companies, I spent years in consulting

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Reflections On My Birthday: The Three Ingredients of Success

[fa icon="calendar'] 28-Aug-2018 09:00:00 / by Sharen Murnaghan posted in Personal Development

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This is a guest post by my friend and colleague Sharen Murnaghan. 

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday.

Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

August 18 was my birthday and it caused me to reflect on all these things and in particular to focus on successes.  

This was driven, I suppose, because I had recently watched Richard St. John’s Ted Talk on the 8 Secrets of Success. I even sent it to the WhatsApp group I share with my kids aspiring that they will watch it too and thus make them think about how they can become successful.  (Yes, I confess to being an ambitious mum!)

The Definition of Success vs. the Idea of Success

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How I Wrote a Book in 2 Months

[fa icon="calendar'] 19-Jun-2018 09:00:00 / by Iliyana Stareva posted in Writing, Personal Development

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You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do.

Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. How do you make this happen?

Since I published my book in April, that's exactly what a lot of people ask me.

I run a learning session at HubSpot to answer those questions and as always, I don't want to hide this behind closed doors but I want to share it with the world. 

Instead of writing a nice, long post I thought it might be cooler to record a video where I go through the slides I used at HubSpot for that learning session. 

I cover 3 things:

  1. Defining your book idea
  2. Developing the right habits to pull it off
  3. Choosing between publisher or self-publishing

Disclaimer: By no means do I claim to be an expert on writing and publishing books. I simply want to share with you my experience and what I've learned while I was going through this process.

How I Wrote a Book in 2 Months [Video]

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Why Managing Your Energy is Key to Your Productivity & How to Achieve it

[fa icon="calendar'] 20-Feb-2018 09:00:00 / by Samantha Dillon posted in Personal Development

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This is a guest post by my HubSpot colleague Samantha Dillon.

Are you someone who feels as though they frequently ‘burn the midnight oil’ at work only to feel continuously exhausted?

Are you someone who constantly has to manage between the multiple distractions at once (phone, email, instant message communication…) while still trying to focus on a task at hand?

I’d say one or both apply to almost everyone these days, so I encourage you to read-on!

I recently had the opportunity to participate in a half-day session with The Energy Project at our Cambridge office at HubSpot and came to learn more about the energy dimensions that are impacting us all in our professional and personal lives as well as how to manage them better.

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My Time Management Secrets that'll Boost Your Productivity

[fa icon="calendar'] 21-Nov-2017 09:00:00 / by Iliyana Stareva posted in Project Management, Personal Development

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Over the last few years, various people who wouldn't know each other have called me "the machine" on certain occasions.

I suppose I should take it as a compliment as it refers to my ability to complete a ton of work quickly and also to manage a very active personal lifestyle at the same time.

I'm not going to lie, I've learned how to get a lot of stuff done, systematically and well. And to be honest, it's all about time management. That's the secret.

Which is why today I'd like to share with you how I manage my time. Hopefully, these time management tips will allow you to boost your productivity and peace of mind too.

5 Secrets to Better Time Management for More Productivity

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