I often get asked two questions:
- How did you manage to build your own brand?
- What makes companies stand out in a blue ocean?
To both of these questions, the answer in its simplest form is value.
I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.
Over time, I developed a pretty good readership, expanded my social networks, made tremendous connections and eventually became recognised as the person who invented Inbound PR that led to a book and a ton of speaking engagements.
I did this by recognising the unique value I could provide to the market that was somehow not there - contributing my inbound marketing knowledge to the public relations practice.
As for companies, I spent years in consulting