Consulting and Training

Consulting and Training

Iliyana's major areas of expertise are Inbound PR and Project Management.

Having spent years working in traditional PR and blogger relations in agencies in Germany and the UK, she then developed solid skills  in inbound marketing during her agency business consultant years at HubSpot.

Iliyana has worked with hundreds of agencies to help them transform their businesses with inbound and double or triple their revenues. Many of those have included PR agencies in need of modernising their services and internal capabilities. 

Startups and large enterprise clients have also benefited from Iliyana's consulting and training to develop a strategy around inbound, especially with regards to content marketing. 

During her last few years at HubSpot, Iliyana focus on project management and global, cross-functional execution of major initiaties. During that time, she earned the globally recognised Project Management Professional (PMP)®  by the PMI

Areas Iliyana can help you with include: 

  • Inbound PR and modernising your PR efforts
  • inbound marketing 
  • content marketing
  • customer-centric organisation
  • agency positioning
  • agency marketing
  • agency growth
  • project management 
  • program management

Iliyana takes a very personalised approach to your needs and tailors her consutling and training based on them.

If you're ready to go inbound or need to build a project management practice, reach out to Iliyana now! She'd love to work with you and help you achieve your goals!

Get in touch about Consulting

Testimonials from Iliyana's Clients

"Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you!"

Adriano Tagliarina, CEO & Owner of TRIALTA GmbH

 

"Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!"

Britta Schloemer, Founder & CEO of Thought Leader Systems GmbH

 

"Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!"

Steven Loepfe, Founder at Storylead

 

praise for Iliyana

Take a Look at Iliyana's Books

For years, Iliyana has been an avid writer. She's a published author and Inbound PR is her most recent book that aims to transform the PR industry and be fit for the digital reality. 

View the Books

The Latest Posts from Iliyana's Blog

The Key Cultural and Country Preferences for Effective Leadership

The Key Cultural and Country Preferences for Effective Leadership

There's no doubt that organisational culture impacts the behaviour, values and practices of anybody working at that organisation.  As a program manager, I've always thought of myself as a different type of leader who acts as a change agent to...

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The 4 Ingredients of a Successful Inbound PR Campaign

The 4 Ingredients of a Successful Inbound PR Campaign

Every forward-thinking PR or marketing professional will tell you that top-down, “push” messages no longer work. We live in a world that’s gone inbound. A world where to be successful with your communication you need to rely on methods that pull...

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What Customer Success Really Is - 27 Quotes from Crowning the Customer

What Customer Success Really Is - 27 Quotes from Crowning the Customer

I think I've spent the majority of my career working in Customer Success (or Customer Experience if you prefer).  Even my days as an Account Manager at the PR agencies I worked at count as Customer Success because my goal was to ensure the client...

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Want to talk?

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I'm always happy to chat about what I do, why and how, and how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

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