Iliyana's major areas of expertise are Inbound PR and Project Management.
Having spent years working in traditional PR and blogger relations in agencies in Germany and the UK, she then developed solid skills in inbound marketing during her agency business consultant years at HubSpot.
Iliyana has worked with hundreds of agencies to help them transform their businesses with inbound and double or triple their revenues. Many of those have included PR agencies in need of modernising their services and internal capabilities.
Startups and large enterprise clients have also benefited from Iliyana's consulting and training to develop a strategy around inbound, especially with regards to content marketing.
During her last few years at HubSpot, Iliyana focus on project management and global, cross-functional execution of major initiaties. During that time, she earned the globally recognised Project Management Professional (PMP)® by the PMI.
Areas Iliyana can help you with include:
Iliyana takes a very personalised approach to your needs and tailors her consutling and training based on them.
If you're ready to go inbound or need to build a project management practice, reach out to Iliyana now! She'd love to work with you and help you achieve your goals!
"Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you!"
Adriano Tagliarina, CEO & Owner of TRIALTA GmbH
"Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!"
Britta Schloemer, Founder & CEO of Thought Leader Systems GmbH
"Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!"
Steven Loepfe, Founder at Storylead
For years, Iliyana has been an avid writer. She's a published author and Inbound PR is her most recent book that aims to transform the PR industry and be fit for the digital reality.View the Books
To be a successful project manager, one of the key skills you need to have or need to acquire is stakeholder management. This is yet another of the project management fundamentals. That's especially important because often you'll be the person...Read more
If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics the industry once relied on no longer work well in the digital age. As a PR professional, journalists and media folks are your consumers and today’s...Read more
I promised to write more about project management this year based on your interest so I'm starting a project management series today. First, we'll cover important project management fundamentals - we've gone through an overview of them with...Read more