Iliyana offers tailored consulting and strategic advisory services for SaaS companies and tech teams looking to elevate their Customer Success, Customer Health, and Operational Excellence — with a forward-looking lens on AI and scalability.
With over a decade of experience across global roles in Customer Success, SaaS strategy, channel programs, and program management at companies like HubSpot, Cisco, and ServiceNow, Iliyana brings a unique blend of strategic thinking and hands-on execution.
She’s worked with startups, scale-ups, and global enterprises to transform how they engage customers, structure their teams, and drive long-term growth.
Whether you're scaling a CS org or building one from scratch, Iliyana can help with:
Every engagement is customised to your needs — whether you’re a fast-growing startup or an established SaaS company ready to evolve.
Iliyana offers:
If you're ready to scale your Customer Success function, modernise your health systems, or drive strategic alignment across your org — Iliyana would love to help.
Reach out today to explore how you can work together.
"Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you!"
Adriano Tagliarina, CEO & Owner of TRIALTA GmbH
"Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!"
Britta Schloemer, Founder & CEO of Thought Leader Systems GmbH
"Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!"
Steven Loepfe, Founder at Storylead

For years, Iliyana has been an avid writer. She's a published author and Inbound PR is her most recent book that aims to transform the PR industry and be fit for the digital reality.
View the Books
Customer health has always been a cornerstone of Customer Success — yet the way most organisations measure and act on it hasn’t evolved fast enough. Over the past few months, I’ve explored this transformation — from static health scores to dynamic,...
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Customer Success teams don’t struggle with a lack of data — they struggle with knowing what to do next. Dashboards are full of signals, metrics, and insights, but too often they sit unused. The problem isn’t visibility — it’s action. That’s why...
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Customer health has always been at the heart of Customer Success. But in most SaaS organisations, the way we measure it hasn’t kept up with how customers actually evolve. We started with health scores — simple, single-number snapshots that promised...
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