I don't consult. I advise — occasionally, and selectively.
My day job is building and running post-sales operating systems at enterprise scale. Occasionally, I make time to work with SaaS leaders who are trying to solve the same problems I solve every day — and who want a practitioner in the room, not a consultant with a deck.
What I can help with
If you're a SaaS leader trying to move from reactive to proactive — these are the areas where I have direct, hands-on experience:
What this is not
I don't run workshops. I don't deliver training programmes. I don't take on large retainers.
What I offer is direct thinking, grounded in what I've actually built — for leaders who want a thought partner who has done the work.
Interested?
Get in touch and tell me what you're working on. If it's a fit, we'll figure out the right format together.
"Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you!"
Adriano Tagliarina, CEO & Owner of TRIALTA GmbH
"Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!"
Britta Schloemer, Founder & CEO of Thought Leader Systems GmbH
"Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!"
Steven Loepfe, Founder at Storylead

For years, Iliyana has been an avid writer. She's a published author and Inbound PR is her most recent book that aims to transform the PR industry and be fit for the digital reality.
View the Books
I started my SaaS career in Customer Success. Not the version of CS that exists in most companies today. The version where you were responsible for the full customer relationship — adoption, outcomes, retention, and growth. Where upsell and...
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Most Customer Success organisations are not designed to fail. They're designed to survive. Survive renewals. Survive escalations. Survive the quarter. And that survival instinct — built into the org structure, the hiring profiles, the incentives,...
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There's a common assumption in CS leadership: CSMs don't act on AI signals because they don't trust them. That's not quite right. In most cases, the signal isn't the problem. The gap is what comes after it. A CSM sees a risk score drop. An alert...
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