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Inbound PR: A Modern Approach to Public Relations (by ChatGPT)

[fa icon="calendar'] 29-Oct-2023 06:36:56 / by Iliyana Stareva posted in Inbound PR

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I've been fascinated by ChatGPT pretty much since the beginning and even more so now. It's amazing for content creation but also for idea generation.

From time to time I ask ChatGPT various questions to gather new ideas and today I decided to ask ChatGPT to summarise Inbound PR. The answer was so good I decided to publish it here. 

Inbound PR: A Modern Approach to Public Relations (by ChatGPT)

Inbound PR is a contemporary approach to public relations that has gained prominence in the digital age. It marks a significant shift from the traditional, one-way communication model that characterized the field for many years. In this comprehensive exploration of Inbound PR, we will discuss its key principles, strategies, and the individuals and organizations who have played pivotal roles in its development.

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How to Set SMARTER Goals

[fa icon="calendar'] 18-Aug-2023 12:54:04 / by Iliyana Stareva posted in Personal Development, Career

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Setting goals is pivotal for success. This is true in your personal and professional life. If you want to go far in your career, you need to have goals. If you want to manage your finances well, you need to have money goals. The list goes on.

Goals can be this fluffy thing people struggle with because they are not always easy to make them strong and sticky. Especially if they're long-term. You never know what might happen tomorrow. I struggle with this as well which is why my goals tend to be short to mid-term especially when it comes to my career development. I'm the type of person who looks for the next opportunity to make an impact. Business environments change so I prefer to be agile and adapt to the needs of the market rather than stick to a 5 or 10-year goals plan. 

However, even short-term goal setting can be difficult. 

Many of you are familiar with the SMART framework for goal-setting but have you heard of another version called SMARTER?

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My 4 Learnings from European Women in Tech

[fa icon="calendar'] 08-Jul-2023 09:52:10 / by Iliyana Stareva posted in Sustainability, Brands and Business, Career, Artificial Intelligence

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Last week, I attended the European Women in Tech conference in Amsterdam. It's been a while since I went to an event like this and it was great to be back learning and networking.

I attended dozens of sessions and wanted to spend some time reflecting on them. 

The best way for me to reflect is by writing. Writing is my way of thinking and learning and I'm getting back to it more and more as well.

So, here are my top learnings from the European Women in Tech conference.

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Customer Experience + Employee Experience = Total Experience

[fa icon="calendar'] 18-Jun-2023 10:34:30 / by Iliyana Stareva posted in Customer Experience

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76% of customers say they are less loyal to a brand than two years ago. 

This finding comes from research about customer and employee experience in EMEA we recently released at ServiceNow. 

The challenging economic landscape and ever-high inflation are the primary reasons to drive brand loyalty down. To battle the current environment, customers are cutting costs, switching to cheaper alternatives and leaving brands for competitors that offer more or better value. 

In summary: it's never been as difficult as today for companies to retain their customers. 

What's the solution?

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Making the Most of Non-Linear Career Paths

[fa icon="calendar'] 07-Jun-2023 09:07:19 / by Iliyana Stareva posted in Career

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A few months back, my good friend Kareem Mostafa who I've featured in the blog introduced me to a friend of his - Leon Nussbaumer. Leon runs an excellent and top-rated podcast about professionals and careers called Leon & The Professionals.

Leon and I got to talking and decided to record a session as well. 

Leon was great to work with and I thoroughly enjoyed our conversation which could have gone for much, much longer. 

His head was probably spinning at some point with all I kept on saying and how we kept pivoting the conversation from one topic to another. Here are some of the key things we covered:

Making the Most of Non-Linear Career Paths

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