Iliyana's Blog

Unlocking the Power of AI to Transform Your Marketing Strategy

[fa icon="calendar'] 19-Jun-2024 07:15:00 / by Iliyana Stareva posted in Inbound Marketing, Marketing, Content Marketing, Artificial Intelligence

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The marketing world has been significantly transformed by the advent of artificial intelligence (AI). With AI's ability to streamline processes, enhance personalisation, and boost content quality, savvy marketers are leveraging its power to stay ahead of the curve. 

I use AI every day for various content marketing activities and I save at least double the time if not more thanks to Gen AI these days and especially ChatGPT that I am a huge fan of not just for content creation but also for research, ideas generation and advice. 

I recently came across a research by HubSpot called the "AI Trends for Marketers" and wanted to share its key learnings. The paper provides a comprehensive overview of how AI is reshaping marketing strategies and operations as well gives practical tips to help marketers leverage AI effectively.

Key AI Trends for Marketers

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The Difference Between Emotional Intelligence and Social Intelligence

[fa icon="calendar'] 06-Jun-2024 07:00:00 / by Iliyana Stareva posted in Personal Development, Career, Leadership, Growth

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In today's fast-paced and interconnected business environment, technical skills alone are no longer sufficient for achieving success. The ability to navigate complex interpersonal dynamics and effectively manage emotions has become more crucial than ever and I feel it every day in my work. This is where emotional and social intelligence come into play.

Understanding and leveraging these forms of intelligence can significantly enhance your ability to lead, collaborate, and drive business success.

Emotional intelligence (EI) and social intelligence (SI) are related concepts that both involve understanding and managing emotions but they focus on different aspects of interpersonal skills.

We delved into the power of social intelligence a few months back but today I want to go into the differences between emotional and social intelligence, and more importantly, provide actionable tips on how to leverage each in a business context.

By cultivating these skills, you can improve your interactions with colleagues and clients, foster a positive work environment, and ultimately, boost your career success. These skills can also help you in your personal life.

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The State of Women in Tech: Progress, Challenges, and Future Directions

[fa icon="calendar'] 08-May-2024 12:59:24 / by Iliyana Stareva posted in Brands and Business, Career, Women in Tech

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In recent years, the tech industry has made significant strides towards gender diversity, but the journey is far from complete. Despite increasing awareness and initiatives to bridge the gender gap, women in tech continue to face numerous challenges.

As a big supporter of women in tech, having had most of my career in the space, I wanted to dig into the latest statistics, trends, and thought-provoking insights about women in technology, highlighting both progress and persistent obstacles. 

Here we go. 

Current Statistics and Trends

The representation of women in tech remains disappointingly low, though some progress is evident according to a recent article in TechTarget. Women constitute around 28% of the tech workforce, a slight increase from previous years, but still a stark underrepresentation compared to men. More encouragingly, women's participation in tech roles has been growing annually, with a 3% increase in 2023 alone​.

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Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research

[fa icon="calendar'] 29-Apr-2024 11:52:50 / by Iliyana Stareva posted in Brands and Business, Customer Experience

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In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges.

The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology.

In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire.

However, amidst the challenges lie opportunities for those willing to adapt and innovate. Drawing on insights from a comprehensive survey that we conducted at ServiceNow together with Opinium Research, today I want to share with you the key findings and offer strategies for navigating the brand loyalty crisis in EMEA.

What's Happening With Brand Loyalty in EMEA?

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Winners Dream: Have Goals & Do The Hard Work

[fa icon="calendar'] 18-Apr-2024 17:41:15 / by Iliyana Stareva posted in Brands and Business, Career

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In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like "Winners Dream" by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read the signed copy I got directly from Bill almost in one go. 

Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success. These stories is what made the book such a captivating read, making you want to find out what happens next quickly. I especially resonated with Bill's determination to go after what he wants - determined is definitely one of my key traits as well.

As I was reading the book, I thought there were so many helpful nuggets and learnings that I wanted to share these with you, alongside my favourite quotes. 

In essence, my biggest takeaway is that to be successful in life and to lead a fulfilling life, you need to be crystal clear on the goals and priorities that really matter to you and pour your soul and hard work into achieving them. The journey is the dream rather than the outcome itself. 

Top Learnings from Winners Dream

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