Iliyana's Blog

Disrupt or Be Disrupted [Video]

[fa icon="calendar'] 23-Nov-2021 11:00:00 / by Iliyana Stareva posted in Inbound Marketing, Marketing, Technology

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Last week, I had the pleasure of presenting at the Digital Marketing Transformation e-Conference on the topic of Disrupt or Be Disrupted. 

It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I loved it. I realised how much I miss it and how energised I feel by the audience and by the opportunity to share what I know. 

I'm a firm believer that knowledge is to be spread and not kept. That's why I am always thrilled when an opportunity to present arises and I jump on it right away. 

In the spirit of sharing, I want to make the video of my talk available to you so if you're curious to hear about digital disruption in marketing and in business in general, take a look at my presentation below. 

I cover four areas, bringing my experience from HubSpot and Cisco: 

  1. technological transformation 
  2. digital disruption 
  3. business models 
  4. specific activities you can take

I hope you enjoy the video! 

Disrupt or Be Disrupted [Video]

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9 Stats About the Unprecedented Pace of IT Change Today

[fa icon="calendar'] 18-Aug-2021 14:30:14 / by Iliyana Stareva posted in Technology

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It's been busy the last few months. 

I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. Juggling is challenging, as I'm sure you'll agree. 

In fact, the whole world would agree that what makes life today truly unprecedented is the pace of change.

Everything is moving fast. There's always something new. And Covid-19 has made it even more challenging. The new normal is different. Juggling is the new normal it seems. 

That's both for individuals and for companies, especially with regards to technology and IT. 

Personal and business mobility, the Internet of Things, the bring-your-own device and working from home revolution, everything in the cloud are fundamentally changing the way we live and work.

And the pace of change continues to accelerate. 

Let me show you today some IT stats to prove this. 

9 Stats About the Unprecedented Pace of IT Change Today

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Top 3 Tips How To Get a Job in Tech [For Non-Tech People]

[fa icon="calendar'] 22-Mar-2021 12:20:24 / by Iliyana Stareva posted in Career

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Lately, quite a few people from my network reached out to seek my advice on getting a job in tech, given my close to 5 years at HubSpot and now almost 2 at Cisco and the fact that I started my career in a very different area - PR. 

Tech and IT are hot industries right now especially with the whole Coronavirus situation that's pushing us to 100% work remotely. 

You don't have to be an engineer to work in tech. In fact, tech companies are hiring for different types of talent. They seek people in Customer Success, Sales, Operations, Marketing and many more. Just like any other company, tech companies have different functions that ensure the business can run daily. It's not just about the engineers who make the product. It's also about those who market it, sell it and then ensure that customers use it plus all of the behind the scenes teams such as finance, HR and so on. 

So if you want to transition into tech but are not an engineer, this post is for you. (Even if you're an engineer, this post will provide some useful tips.)

3 Tips How to Get a Job in Tech [For Non-Tech People]

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Agile vs. Waterfall Project Management [Project Management Fundamentals]

[fa icon="calendar'] 18-Feb-2021 12:00:00 / by Iliyana Stareva posted in Project Management

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Two big concepts in project management are waterfall and agile. 

Both are methodologies for executing projects with waterfall being the traditional one and agile the newer, more modern one. 

This is another post in my project management fundamental series and we'll look at the two  approaches, their differences, advantages and disadvantages.  

Let's describe briefly the two concepts first. 

Waterfall project management is about chunking the project into linear sequential phases, with each new phase beginning only when the prior phase has been completed. It's often used in construction. 

Agile, on the other hand, is an iterative approach with less initial planning focusing on continuous releases and incorporating customer feedback with every iteration. It's often used in software development.

What Waterfall and Agile Look Like

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Top 7 Tips for Stepping Into a New Role

[fa icon="calendar'] 03-Feb-2021 12:00:00 / by Iliyana Stareva posted in Career

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I returned from maternity leave about two weeks ago and stepped into a new role as a Program Manager in the Chief of Staff office for CX EMEAR at Cisco. 

It's an exciting move for me and so far it's been super interesting. Lots to do, lots of new people to work with, lots of opportunities to make an impact. 

Since I started my career, I've held about 10 different positions and switched four industries - I began in PR, moved into Marketing, then Customer Success, then Project and Program Management. I've worked in agencies, SaaS and IT companies. 

So it's safe to say that I've had experience switching roles and industries.

At this stage, I think I've figured out how to make it work so I want to share with you some tips on how you can approach stepping into a new role. 

Top 7 Tips for Stepping Into a New Role

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