Iliyana's Blog

How I Stay Inpired

[fa icon="calendar'] 08-Jul-2019 09:00:00 / by Iliyana Stareva posted in Personal Development

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Over the years, I've been called a machine, a rocket, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time. 

Many people have asked me how I do it and how I continue to do it consistently. 

I always say I have developed very good time management, organisation and planning skills over the years and use the right tools for me to help me. For example, my Google calendar is my project management tool that more or less owns my professional and personal lives.

I block time not just for my meetings but also for the things that I need to get done such as projects or certain action items as well my personal engagements like coffee or dinner meet-ups with friends, travel plans etc. I even colour code my calendar so just with a quick glance I know if my week or day is full of meetings or space to work on projects or a ton of personal engagements. 

Everything is in my calendar. If it's not there, it's not going to happen.

However, in addition to these skills, constantly being able to push forward and to do more comes with intrinsic motivation - basically the desire to do something. 

And that's based on inspiration.

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17 Learnings from the 2019 Internet Trends Report by Mary Meeker

[fa icon="calendar'] 03-Jul-2019 09:00:00 / by Iliyana Stareva posted in Marketing, Technology

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Mary Meeker's 2019 Internet Trends report is out. 

333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more.

It's pretty detailed and there's so much to learn.

I've gone through the whole report and wanted to share some of the things that stood out to me. 

Before I go into the facts and learnings, I want to share this quote which I believe is very relevant to today's business and consumer reality, and specifically, businesses need to pay serious attention to this because few are living and breathing this: 

The rapid rise of gathered / analyzed digital data is often core to the holistic success of the fastest growing & most successful companies of our time around the world. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. This, in turn, can drive higher customer satisfaction. Better data-driven tools can improve the ability for consumers to communicate directly & indirectly with businesses & regulators.

Now onto the learnings.

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6 Key Steps to Reclaiming Social Media With Inbound PR

[fa icon="calendar'] 25-Jun-2019 09:00:00 / by Mike Davies posted in Social Media, Inbound PR

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This is a guest post by Mike Davies from ITPR.

Social media is a collection of platforms which allows businesses, organisations and individuals to engage with an audience, share content, gain awareness and “be part of conversations”.

If you think that sounds pretty similar – if not the same – to what public relations is all about then you’d be right.

You would also think, then, that public relations would be the natural “owner” of social media campaigning but, as with many other digital shifts, the PR industry as a whole was painfully slow to adapt to the potential of social media.

To fill the vacuum, dedicated social media agencies spawned their very own niche in the market.

Even now, many PR agencies still fail to understand or at least utilise social media in their campaign plans.

This, despite the PRCA’s recent PR and Communications Census finding that Online Communications has increased in importance for PR within the last year, according to 28% of those surveyed.

But with Inbound PR, some agencies are finally realising the potential for their campaigns and for their clients to use social media to reach out directly to prospects, customers and journalists and to increase the impact of their Earned media coverage.

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Are Global Businesses Putting Their Customers First? Not Really

[fa icon="calendar'] 20-Jun-2019 08:00:00 / by Iliyana Stareva posted in Brands and Business, Technology

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One of the most popular buzzwords nowadays is customer-first or putting your customer at the centre of every business decision and activity.

I stand behind it. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it. 

Far too many businesses are still putting their products and services first when it comes to their marketing, sales and communications decisions even though they say they're customer-centric. 

In fact, over 80% of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. 

This stat comes from Optimizely - a leader in customer experimentation technology that did research earlier this year around the digital experience economy. 

I dug into it and I want to share some key findings and learnings: 

8 Key Problems for Customer-First:

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5 Key Takeaways for Getting Start-ups Off the Ground

[fa icon="calendar'] 11-Jun-2019 09:00:00 / by Liuda Nebozhak posted in Public Relations, Marketing, Brands and Business

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This is a guest post by Liuda Nebozhak from Crello.

Every start-up undergoes some trial and error in its first 1-2 years. Those are probably some of the most difficult and crucial learnings of any new business. 

There's a ton start-ups need to figure out, including their own PR and marketing. PR especially plays a key role because as a start-up nobody knows you and you need to get the word out about your existence, your products and the new value that you add in the market. 

Our company Crello - which offers a design tool specifically for marketers and bloggers - has gone through multiple trials and errors but we've learned a lot.

We recently announced and celebrated reaching the major milestone of 1 million users over the course of just 20 months.  However, it took us some time to find our product-market fit and we are continuing to tweak it to this day. Along the way, we are leveraging our product development with the help of PR, brand ambassadors, and market research, amongst others.

Below are my 5 key takeaways for getting your start-up off the ground.

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