Iliyana's Blog

Content is a Business Asset. Here Are 64 Stats To Prove It

[fa icon="calendar'] 18-Sep-2018 09:00:00 / by Iliyana Stareva posted in Inbound Marketing

[fa icon="comment"] 0 Comments

92% of businesses state that content has become an asset to their company.

I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries. 

In addition to generating high-quality leads and establishing a stronger positioning for your product or services, content marketing improves both the lead quality and lead quantity for 74% of companies. 

What's more, businesses with proper content marketing strategies see six times the conversion rate of companies that don’t. It's no surprise then that 57% of B2B buyers have already made their purchase decision before even speaking to a sales rep. 

I think what this tells us that we've all become digital buyers who rely on content that we find on our own at our own pace when we need it to do research rather than wait for information to find us. 

If you're still not convinced, take a look at the below stats: 

64 Content Marketing Statistics in 2018

Read More [fa icon="long-arrow-right"]

The Funnel is Dead. Long Live the Flywheel!

[fa icon="calendar'] 11-Sep-2018 09:00:00 / by Iliyana Stareva posted in Inbound Marketing, Marketing

[fa icon="comment"] 0 Comments

The funnel is dead. 

Say what? 

Yup, that funnel that you've been using for decades in your marketing and sales to generate traffic and then convert and close leads into customers is dead. 

Why is it dead? Because the funnel uses a linear approach and as our VP of Marketing Jon Dick says

"Funnels lose the energy you put into them once you reach the bottom... Funnels produce customers, but don’t consider how those customers can help you grow. And all the momentum you built acquiring that customer? Gone. Each day, each month, and each quarter, we have to start new."

In an internal meeting at HubSpot, Jon futher explained how: 

The problem with most companies is that they have built their company designed with my dad in mind and not me in mind. In a world where customers' main source of info was vendors, you thought of your business like a funnel. In a world where customer's main source of info is other customers, you think of your business like a flywheel that spins at the rate of your customer's delight. If you want to grow better in 2018, you need to match your business to the modern buyer, throw away the funnel and embrace the flywheel.

The Need for a New Growth Model

Read More [fa icon="long-arrow-right"]

The 6 Key Steps to Developing a Social Media Strategy

[fa icon="calendar'] 04-Sep-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Inbound Marketing

[fa icon="comment"] 0 Comments

Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?

Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. It allows you to bring leads to your business by complementing or augmenting your other marketing efforts such as email or events.

Social media has replaced the need for an intermediary by enabling you to have a direct one-on-one contact with your prospects and customers in a genuine, human way. 

Through social conversations, you can build an authentic brand that attracts people to your business and builds loyalty with customers.

This all sounds great, right? The big question, though, is how do you truly make this happen and leverage the benefits of social media to help you grow your business. 

Read More [fa icon="long-arrow-right"]

Reflections On My Birthday: The Three Ingredients of Success

[fa icon="calendar'] 28-Aug-2018 09:00:00 / by Sharen Murnaghan posted in Personal Development

[fa icon="comment"] 2 Comments

There are two times a year when we deeply reflect on things: New Year's Eve and our birthday.

Typically, we reflect on what happened during the past year; what our plans or hopes are for the next year; what we accomplished in the past year; what were our failures and what were our successes.

August 18 was my birthday and it caused me to reflect on all these things and in particular to focus on successes.  

This was driven, I suppose, because I had recently watched Richard St. John’s Ted Talk on the 8 Secrets of Success. I even sent it to the WhatsApp group I share with my kids aspiring that they will watch it too and thus make them think about how they can become successful.  (Yes, I confess to being an ambitious mum!)

The Definition of Success vs. the Idea of Success

Read More [fa icon="long-arrow-right"]

Making Inbound PR Happen [Video]

[fa icon="calendar'] 21-Aug-2018 09:00:00 / by Iliyana Stareva posted in Inbound PR

[fa icon="comment"] 0 Comments

Inbound PR was born from experience. 

I come from a PR background. I spent three years working in PR across Germany and the UK. Having studied International Business and not PR I really needed to work on my writing skills. 

Because let's face it, what PR people excel at really is storytelling, often in the written form. That's what PR pros study when they go to university and that's what they do day in and day out.

But when I joined HubSpot and had to master inbound marketing, I had to nail down on the numbers game and think with measurement in mind from the start. And I think we all agree that measurement is not PR's forte. 

These two realisations - that PR people excel at content but they suck at measurement - gave birth to Inbound PR.

Read More [fa icon="long-arrow-right"]
New call-to-action

Get Social

V By Very Blog Awards 2017-Silver.jpg

Popular Posts

Public Relations Today

Subscribe Here!