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5 Customer Success Best Practices [Infographic]

[fa icon="calendar'] 16-Sep-2020 09:00:09 / by Iliyana Stareva posted in Customer Success

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When you are building a Customer Success practise at your company, there are quite a few things to consider. 

Few businesses have completely figured it out and are running CSM teams efficiently and super effectively.

In fact, only 30% of CS professionals think that their company has provided them with enough resources to do their jobs properly. The most requested resources are better tools at 39% and more training at 31%. 

I've seen and experienced this myself having worked in Customer Success for the last six or so years. I've also needed better tools, I've been part of building them and I've also built a ton of trainings for new hires including building, launching and managing a global new hire program. 

And that's how it is often when you start out or are in the first few years - it's actually the people who do the job who act as entrepreneurs in this start-up initiative and help out. 

But what are some key things you need to consider? Here are five key Customer Success best practices to get you started. 

5 Customer Success Best Practices

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The Top Soft Skills of a Project Manager [Project Management Fundamentals]

[fa icon="calendar'] 03-Sep-2020 11:00:00 / by Iliyana Stareva posted in Project Management

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A good project manager needs to develop both hard skills and soft skills. 

While hard skills are all about knowledge and execution according to project management standards (e.g. knowing how to create a project charter, how to do agile etc.) and are easier to learn, soft skills need years practising and mastering. 

Some people are born with a natural ability to be great project managers, others need to cultivate their soft skills more. 

Regardless, to be a great project manager, today we will cover the top soft skills that you need. 

This is a continuation of my series on project management fundamentals - if you missed the previous topics, here's what we've covered before: the differences between projects and operations, projects, programmes and portfolios, the DARCI model for stakeholder engagement, how to run an effective project kick-off meetinghow to create a project charter and how to create a work breakdown structure.

Now to the top soft skills of a project manager.  

The Top Soft Skills of a Project Manager [Project Management Fundamentals]

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The 5 Key Elements of a Successful Content Marketing Strategy

[fa icon="calendar'] 19-Aug-2020 11:00:00 / by Andriana Moskovska posted in Inbound Marketing, Content Marketing

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This is a guest post written by Andriana Moskovska

Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies. This figure may sound promising, but did you know that 63% of businesses don’t have a documented content marketing strategy?

We often hear the phrase “content is king,” which is true. But the question is, how do we run a successful content marketing campaign that will actually stand out?

The first step in achieving this is to create a marketing plan. When your plan is all set up and ready to go, then you can take the first step in achieving your goals.

Over the years, experience has taught me that without a strategy, success is just a matter of good luck. On the other hand, with a good strategy, you will be taking less risk, and your efforts won’t go to waste.

Here are the five things you need to consider for a successful content marketing strategy.

5 Key Elements of a Successful Content Marketing Strategy

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How to Achieve More in Less Time - My 3 Key Tips

[fa icon="calendar'] 05-Aug-2020 08:00:00 / by Iliyana Stareva posted in Personal Development, Career

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I've always believed that you don't need to work harder or longer to achieve more. You simply need to work smarter. 

But that doesn't often come naturally or easily, especially if you are inexperienced and junior or still new to a role where you want to prove yourself.  

Over the years, I've managed to build some habits that allow me to work smarter and fewer hours and simultaneously to achieve more with better results and higher quality. 

Work less but achieve more? That sounds a bit impossible, right? 

But it's not. It's all a matter of knowing yourself and your strengths and then utilising them to the maximum when you're most productive so you do a certain task in the fastest manner possible at the right time. 

What's helped me are certain habits that I want to share with you today which you can try and see if they'll make you more productive to achieve more but in less time. 

How to Achieve More in Less Time - My 3 Key Tips

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Measurement and Evaluation in PR: The Barcelona Principles 3.0

[fa icon="calendar'] 24-Jul-2020 08:01:43 / by Iliyana Stareva posted in Public Relations, Inbound PR

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One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. Inbound Marketing is terrific at showing the monetary value of marketing efforts so there's a lot that PR could learn. 

Measurement has always been a problem in PR. For years, PR pros have used fluffy metrics (and some continue doing so). Those metrics are not what C-level people care about, they're not what will get you budget. 

There's also been a lot of effort put in from the PR industry itself to solve this problem. 

One such example are the Barcelona Principles. They were first introduced by AMEC in 2010 and recently got their third refresh

Let's take a look at them: 

Barcelona Principles 3.0 [Infographic]

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