Don't Believe in Inbound PR? This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. That was in July 2015.
I kept on writing and started doing public speaking on the topic around the world.
Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it. The immediate questions after my talk were: "Is there a book or a HubSpot Academy Certification where we can keep learning about this?"
I said "Well, no, there isn't. Yet."
Fast forward to March 2017, I had just finished writing the first draft of my 40,000 words manuscript for my Inbound PR book.
I've always dreamed about working with Wiley as a publisher because they've published the books of some of my favourite PR and business authors such as Brian Solis, David Meerman Scott and Stephen Waddington so I took a chance and emailed them my pitch.
And I got a YES. Can you believe it? I couldn't initially.
Now fast forward to April 2018, the Inbound PR book published by Wiley is a reality.
And it drops today!