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5 Tips To Bringing Your Business to the Next Level

[fa icon="calendar'] 21-Jan-2025 14:29:30 / by Iliyana Stareva posted in Brands and Business

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Starting out in business can be incredibly exciting. You’re full of ideas, you’re hungry to get things going and it’s fun to do your own thing. Whether you first get started alongside your full-time job or you get funding and start off alone from the beginning, at some point you’ll be ready for more.

Once things are underway and you’re up and running, you’ll often want to focus on your next level of growth. But it’s not always easy to know what that looks like.

If you’ve been in a business for a while and now you’re ready to grow your empire to new heights, you’ve come to the right place. In this blog post, we’re going to uncover exactly what it takes to grow your business and take it to where you want it to be. Let’s take a look.

5 Tips To Bringing Your Business to the Next Level

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6 Small Luxuries That Elevate Your Business Trips

[fa icon="calendar'] 18-Jan-2025 11:08:05 / by Iliyana Stareva posted in Brands and Business

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Business travel doesn't have to be a torment. Yes, you are there to get your work done, but who said you can't put in the slightest amount of comfort and pleasure as well? 

As someone who travels a lot for work, investing in one good travel essential after another can make your journey less like taking care of business and more like rewarding yourself. 

Today, I want to give you some ideas of how you can make your work trip into an experience that you enjoy 

6 Small Luxuries That Elevate Your Business Trips

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The 5 Top Maternity Leave Tips for Expectant Moms

[fa icon="calendar'] 30-Dec-2024 08:45:00 / by Iliyana Stareva posted in Career

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As the year comes to end so does my maternity leave.

With my first baby I only got 3 months and I’m really grateful that with my second girl I got 2.5 months more thanks to ServiceNow’s global maternity leave policy and some accumulated PTO.

Many people think that maternity leave is free time to chill and relax.

This can’t be further from the truth. Rather your time is spent feeding, getting to sleep, changing diapers, washing clothes and cooking, and at the end of the day you wonder where your day really went.

For an overachiever like me who likes to be busy, it’s been tough not to be able to say read more books, brush up on knowledge for work, finish courses I’ve wanted to do and so much more…

But I’ve also learned that there is time for everything and that every moment with my little baby is way too precious.

To all the expectant moms, I would say:

The 5 Top Maternity Leave Tips for Expectant Moms

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Style Updates for A More Professional Image

[fa icon="calendar'] 23-Dec-2024 10:13:53 / by Iliyana Stareva posted in Fashion, Career

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People who know me also know that I've always had a thing for fashion. Over the years, my style has evolved to be a lot less eclectic than what it used to be. I used to love putting bright colours on. I still do but in my thirties, with two kids and an advanced tech career, I find myself choosing more neutral pieces and focusing on elegance and comfort. 

The tech industry is generally very relaxed when it comes to clothes. You'll find lots of people in hoodies and trainers but in my opinion, the higher you climb the corporate ladder, the more you need to consider your looks and what you wear. There's nothing sexier and more powerful than a woman in a stylish suit and heels. 

So if you are thinking about revamping your work look and style to make you more professional, it won't be just a change in appearance but a powerful tool to enhance your confidence and take control of your professional image. Adapting your look to your career responsibilities can give you the upper hand and make you look and feel more confident about the working day and the achievements ahead of you, especially if you want to transition into a more executive role. 

Here are a few ideas of what you can do as a female:

6 Style Updates for a More Professional Image

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Building a Successful Partner Reselling Model in SaaS: Latest Research and Trends

[fa icon="calendar'] 24-Jul-2024 08:30:00 / by Iliyana Stareva posted in Partner Program, Channel Business, SaaS

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The Software as a Service (SaaS) industry has been growing exponentially, driven by the increasing demand for cloud-based solutions and the shift towards digital transformation across industries.

I've been working in SaaS for just about 10 years now and one of the critical strategies SaaS companies employ to scale their operations and expand their market reach is the development of partner reselling models. I've seen this first-hand at HubSpot where I spent five years in different roles across the partner channel org and then also at Cisco. 

Partner reselling, where third-party vendors sell your SaaS products to their customer base offers several advantages, including extended market reach, reduced customer acquisition costs, increased revenue streams, and ultimately scale. 

Today, I want to delve into the latest research and trends shaping the partner reselling landscape in the SaaS sector.

The Importance of a Partner Reselling Model

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