Iliyana's Blog

The PR Agency of the Future: Here's What It Looks Like

[fa icon="calendar'] 11-Jul-2017 08:00:00 / by Iliyana Stareva posted in Public Relations

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If your PR agency disappeared tomorrow, would your clients miss you? 

How quickly would they replace you? 

Not easy questions, I know, but they're important when you think about why you are in the PR business, the value that you're currently providing and the type of agency you envision in the near future. 

Are you a nice to have, a should have or a must have? In other words, are you irreplaceable?

The irreplaceable agencies are the ones who not just deliver remarkable work but whose work's remarkability clearly drives bottom line results.

The agencies that clients fear to lose are the ones who can very easily measure and tie their activities to the impact they're making on the client's financial goals.  

But in the ever-changing digital and technological landscape, what do PR agencies need to do to survive and most importantly to evolve to be fit for the future? 

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Internet Trends 2017: The Future is all About Tech

[fa icon="calendar'] 04-Jul-2017 09:00:00 / by Iliyana Stareva posted in Social Media, Marketing, Brands and Business

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I've been looking at a lot of data lately. 

Last week we dug into some social media marketing numbers, this week we'll go bigger and look at some of the major internet trends from Mary Meeker's latest report

Let's start with a bit of a perspective.

There are 3.4B global internet users. And there are about 7.5B people in the world. That's a penetration of 46%. 

Is your head spinning? It certainly will be after we go through some of the major learnings I've picked out for you. 

Let's get started. 

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Where Are Businesses Going With Social Media Marketing?

[fa icon="calendar'] 27-Jun-2017 08:30:00 / by Iliyana Stareva posted in Social Media

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92% of marketers say that social media marketing is important to their business.

Can't say that I'm surprised. We practically live on social now. And Facebook. I feel like Facebook rules the world. 

Social media marketers, on the other hand, spend 6 to 11 hours weekly trying to catch consumers on social. 20% of them spend even more than 20 hours a week with social media marketing activities, particularly focusing on increasing exposure (88%) generating traffic (78%), develop loyal fans (69%) and gain market intelligence (66%). 

This all comes from the 2017 Social Media Marketing Industry Report by Social Media Examiner

Let's take a loot at the major findings.

5 Social Media Marketing Highlights

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5 Key Ingredients of a Blog Post That You Rarely Think About

[fa icon="calendar'] 20-Jun-2017 08:30:00 / by Danny Adams posted in Blogging

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Guest post by Danny Adams from EssayHelp.

If you are a writer or copywriter who decided to go blogging, you already know by now that being just a writer is not enough. There are a lot of things involved in the industry of blogging. A writing skill alone is not going to make it up there.

That doesn't mean it's hopeless, though. It just means that you need to learn a thing or two to maximize those writing skills. You will have to adapt a little to fit in and to not just be a blogger, but a great blogger.

Years ago, blogging opened the door to anyone to express their thought. Brands also jumped on the bandwagon and a big mistake back then was that they approached blogging like any other piece of written content. That's not what consumers want to read online so bloging for companies needs to also be approached in a different way. 

Some guidelines around what makes up a great post can be a helpful start. 

Let's take a look. 

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How Not to Pitch Influencers

[fa icon="calendar'] 13-Jun-2017 09:00:00 / by Iliyana Stareva posted in Public Relations, Inbound PR

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I've been running this blog for five and a half years. 

As my audience started to grow, I began receiving emails from people either sharing content that I might like and want to use or pitches for guest posts. 

I was so excited back then! They liked my blog and wanted to be part of it! They wanted to contribute for my audience! 

With time and with the growth in traffic and subscribers, the number of pitches increased, especially after my talk at INBOUND16

Which I'm happy about for sure, however, my inbox now gets flooded with bad emails. Really bad emails. 

Pitches that are spammy, mass emails that were clearly not just for me, untargeted or irrelevant suggestions. 

Because I worked in PR and specialised in blogger relations, I'm amazed at the terrible pitches I'm getting so I want to show you some examples of what not to do and give you some tips on what to do instead.

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