Everything is online now. My work, my shopping, my social life. Most of everything happens from a screen nowadays. I work remotely, buy what I need with a few clicks, and even the most “in-person” experiences (like trying on clothes) are now just virtual fitting rooms and same-day delivery.
But here’s the thing, there’s still something irreplaceable about walking into a store, discovering something unexpected and leaving with a bag in hand. I kind of miss this more and more. Even the other day I went out to the city centre of where I live just to browse the shops which I hadn't done in so long. While I was walking around, a thought occurred to me. If I put myself in the shoes of the business owners, the real challenge for retailers today isn’t just competing with other stores - it’s competing with convenience.
So, how do you get people off their screens and into your store? I did some research and here are five smart ways to drive foot traffic and make shopping in person worth the trip.