Iliyana's Blog

5 Smart Ways to Get More Shoppers Through Your Retail Doors

[fa icon="calendar'] 11-Mar-2025 20:44:21 / by Iliyana Stareva posted in Brands and Business

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Everything is online now. My work, my shopping, my social life. Most of everything happens from a screen nowadays. I work remotely, buy what I need with a few clicks, and even the most “in-person” experiences (like trying on clothes) are now just virtual fitting rooms and same-day delivery.

But here’s the thing, there’s still something irreplaceable about walking into a store, discovering something unexpected and leaving with a bag in hand. I kind of miss this more and more. Even the other day I went out to the city centre of where I live just to browse the shops which I hadn't done in so long. While I was walking around, a thought occurred to me. If I put myself in the shoes of the business owners, the real challenge for retailers today isn’t just competing with other stores - it’s competing with convenience.

So, how do you get people off their screens and into your store? I did some research and here are five smart ways to drive foot traffic and make shopping in person worth the trip.

5 Smart Ways to Get More Shoppers Through Your Retail Doors

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From Digital Transformation Chaos to Intelligent Autonomy: The Rise of Agentic AI

[fa icon="calendar'] 04-Feb-2025 12:31:37 / by Iliyana Stareva posted in Brands and Business, Artificial Intelligence

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Over the past few years, businesses have embraced digital transformation with the promise of exponential productivity, revolutionary customer experiences and unprecedented innovation. However, the reality has been far more complex. Instead of achieving seamless operations, many companies find themselves in a web of siloed applications and inefficient processes.

On average, enterprises use over 473 SaaS applications, leading to fragmented workflows and lost productivity. Despite significant investments in cloud transformation, few enterprises have seen a return on investment. The reliance on outdated 20th-century platforms has left businesses searching for a better way forward.

Enter Agentic AI: A New Path to Business Autonomy

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5 Tips To Bringing Your Business to the Next Level

[fa icon="calendar'] 21-Jan-2025 14:29:30 / by Iliyana Stareva posted in Brands and Business

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Starting out in business can be incredibly exciting. You’re full of ideas, you’re hungry to get things going and it’s fun to do your own thing. Whether you first get started alongside your full-time job or you get funding and start off alone from the beginning, at some point you’ll be ready for more.

Once things are underway and you’re up and running, you’ll often want to focus on your next level of growth. But it’s not always easy to know what that looks like.

If you’ve been in a business for a while and now you’re ready to grow your empire to new heights, you’ve come to the right place. In this blog post, we’re going to uncover exactly what it takes to grow your business and take it to where you want it to be. Let’s take a look.

5 Tips To Bringing Your Business to the Next Level

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6 Small Luxuries That Elevate Your Business Trips

[fa icon="calendar'] 18-Jan-2025 11:08:05 / by Iliyana Stareva posted in Brands and Business

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Business travel doesn't have to be a torment. Yes, you are there to get your work done, but who said you can't put in the slightest amount of comfort and pleasure as well? 

As someone who travels a lot for work, investing in one good travel essential after another can make your journey less like taking care of business and more like rewarding yourself. 

Today, I want to give you some ideas of how you can make your work trip into an experience that you enjoy 

6 Small Luxuries That Elevate Your Business Trips

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The 5 Top Maternity Leave Tips for Expectant Moms

[fa icon="calendar'] 30-Dec-2024 08:45:00 / by Iliyana Stareva posted in Career

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As the year comes to end so does my maternity leave.

With my first baby I only got 3 months and I’m really grateful that with my second girl I got 2.5 months more thanks to ServiceNow’s global maternity leave policy and some accumulated PTO.

Many people think that maternity leave is free time to chill and relax.

This can’t be further from the truth. Rather your time is spent feeding, getting to sleep, changing diapers, washing clothes and cooking, and at the end of the day you wonder where your day really went.

For an overachiever like me who likes to be busy, it’s been tough not to be able to say read more books, brush up on knowledge for work, finish courses I’ve wanted to do and so much more…

But I’ve also learned that there is time for everything and that every moment with my little baby is way too precious.

To all the expectant moms, I would say:

The 5 Top Maternity Leave Tips for Expectant Moms

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