As companies grow, scale and expand in international markets, the need for cross-cultural sensitivity and communication ability increases.
In fact, communication is what underpins both stakeholder management and change management - two areas without which a company cannot function or grow.
However, when we add cultural differences to how people make decisions and follow orders, organisations face a tremendous challenge to getting things done.
Two Areas for Consideration
There are two key areas that companies should be strategically looking into when operating in a cross-cultural setting: