Iliyana's Blog

The Basics of Search Engine Optimisation [Infographic]

[fa icon="calendar'] 31-Aug-2012 12:48:00 / by Iliyana Stareva posted in Technology

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Search Engine Optimisation (SEO) is still a new concept for me and I admit I am a beginner. This is why when I came across the infographic below, I decided to share it because I am certain there are many people out there with limited (or zero) knowledge of SEO who might find the following information useful.

But first, what is SEO?

According to Wikipedia it is:

“...the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. ”

“As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.”

(Yes, it does sound confusing and complicated...)

What are the benefits of SEO?

A well implemented SEO strategy could help your website rank higher in search engine results (for example in Google) and so would make your business/services/products more visible and easier to find in the online space. This in turn could improve brand awareness, generate traffic, increase sales, improve reputation etc. by boosting the number of people who know about you.

The infographic below breaks down the key components of Search Engine Optimisation helping you gain a better understanding of the concept and giving you some ideas how to implement it.  

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A World Without Google? [Infographic]

[fa icon="calendar'] 15-May-2012 12:37:00 / by Iliyana Stareva posted in Technology

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A world without Google? Seriously? No search, no e-mail, no maps, no translator, no reader, no docs (or as it is now Drive). What? Is that even possible?

It sure sounds absolutely impossible to me. I simply can’t imagine it. I can’t even remember how it was before Google (I am a digital native after all). Well, I admit I wasn’t so fond of Gmail in the beginning, but now I think that’s the best e-mail service and I’ve tried quite a few already. Sure, there are other similar products by various companies (e.g. Bing), but I am so used to Google and I most certainly love all their offerings, that I don’t want to give up on it and learn how to use other services. Do you?

If you don’t know, here’s a really cool Infographic that shows all the benefits Google offers. It should help you create a picture in your mind of a world without Google and whether you would like living in it.

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Shocking Facts: Mobile Has Redefined How We Consume Media

[fa icon="calendar'] 04-May-2012 14:46:00 / by Iliyana Stareva posted in Technology

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As I am in exam phase (2 done, 2 more to go!) I admit I don’t have much time to write… But I also have another confession to make – I am addicted to my Smartphone and using it to check-in on Foursquare, tweet or read, go on Facebook and view my e-mail and, and, and…

I love being able to be online everywhere, all the time, and frankly I can’t imagine my life without this amazing opportunity that new technology has offered us.

Apparently however, it is changing our world to a massive extent – people are now dependent on their mobile devices as they are on their car, computer or TV. Therefore mobile creates enormous new opportunities for brands how to reach and interact with their target audiences.  

Don’t believe me? Then check out the video below - it shows some shocking statistics about the emerging use of mobile devices for practically everything that InMobi have found out in their research on Mobile Media Consumption. 

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The Evolution of Technology from 3500 BC till now [Infographic]

[fa icon="calendar'] 05-Apr-2012 12:35:00 / by Iliyana Stareva posted in Technology

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When was the last time you watched something on a video cassette? 5 years ago, 10 years ago or maybe 15 years ago?

I can’t even remember when... Things change so rapidly; we manage to embrace new gadgets as soon as they come alive and forget about using the old ones or even about their existence.  Take for example the past few decades when we got to know the VHS, then the CD, then the DVD, then the USB etc.

Wonder what else happened? Well, have a look at Rackspace’s fascinating infographic below – it shows some interesting facts about the evolution of our technology world and how far we’ve come.

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