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Getting Started with AI for Marketing and PR Agencies

[fa icon="calendar'] 21-May-2019 11:52:20 / by Iliyana Stareva posted in Public Relations, Marketing, Technology, Inbound PR

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AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. 

Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human. 

In fact, according to a recent report automation threatens a quarter of marketing and PR jobs.  

I don't believe this to be true. AI to me is an enabler, just as technology is. You still need a human's brain to discover and analyse problems, identify solutions and connect the dots between the human and the AI work through the best choice of tools. 

AI might diminish the need for certain tasks to be performed by a human but then this frees the human to work on the more important and strategic stuff and should be seen as an opportunity, as a challenge to develop new and better skills. 

These are exciting times for marketing and PR pros and agencies.

I've been reading a lot about AI recently and I want to share with you a compilation of blog posts and videos that apply to marketing and PR agencies. 

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The State of Digital Transformation

[fa icon="calendar'] 19-Feb-2019 09:00:00 / by Iliyana Stareva posted in Marketing, Brands and Business, Technology

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Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play. 

I've just finished reading the 2018-2019 State of Digital Transformation report which clearly illustrates how disruptive technologies continue to impact organisations and markets and how digital transformation as responsibility is moving beyond IT and is maturing into an enterprise-wide movement but there's still a lot of work to be done. 

As the report describes, digital transformation means modernising how companies work and compete and helping them effectively adapt and grow in an evolving digital economy where customer experience (CX), employee experience (EX) and organisational culture are the clear drivers that empower and accelerate change, growth, and innovation.

Let's take a look at some of the key findings that stood out to me while reading the report.

The Top 4 Learnings about the State of Digital Transformation

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Entering the Era of Massive Disruption [Infographic]

[fa icon="calendar'] 15-Jan-2019 09:00:00 / by Iliyana Stareva posted in Brands and Business, Technology

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Did you know that by 2020, IoT technology will be in 95% of new electronics?

That's just a year away, yes.

We thought that online and social channels were disruptive but how about innovations such as 3D printing, electric cars, the internet of things (IoT), virtual reality and artificial intelligence (AI)?

These new technologies are completely reinventing how we do pretty much everything in our personal and professional lives. 

And we will all require new skills to be able to do our jobs. In fact, in their research, Accenture Interactive predicts that more than half of the workforce will have to learn new skills within the next five years due to human-machine collaboration.

No wonder then that one-third of companies are planning to increase their innovation-related investments by more than 50% as worldwide spending on technology and services to enable digital transformation (DX) is going to reach nearly $2 trillion by 2022.

But what are some of those investments going to be? 

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The Basics of Search Engine Optimisation [Infographic]

[fa icon="calendar'] 31-Aug-2012 12:48:00 / by Iliyana Stareva posted in Technology

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Search Engine Optimisation (SEO) is still a new concept for me and I admit I am a beginner. This is why when I came across the infographic below, I decided to share it because I am certain there are many people out there with limited (or zero) knowledge of SEO who might find the following information useful.

But first, what is SEO?

According to Wikipedia it is:

“...the process of improving the visibility of a website or a web page in a search engine's "natural," or un-paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. ”

“As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.”

(Yes, it does sound confusing and complicated...)

What are the benefits of SEO?

A well implemented SEO strategy could help your website rank higher in search engine results (for example in Google) and so would make your business/services/products more visible and easier to find in the online space. This in turn could improve brand awareness, generate traffic, increase sales, improve reputation etc. by boosting the number of people who know about you.

The infographic below breaks down the key components of Search Engine Optimisation helping you gain a better understanding of the concept and giving you some ideas how to implement it.  

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A World Without Google? [Infographic]

[fa icon="calendar'] 15-May-2012 12:37:00 / by Iliyana Stareva posted in Technology

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A world without Google? Seriously? No search, no e-mail, no maps, no translator, no reader, no docs (or as it is now Drive). What? Is that even possible?

It sure sounds absolutely impossible to me. I simply can’t imagine it. I can’t even remember how it was before Google (I am a digital native after all). Well, I admit I wasn’t so fond of Gmail in the beginning, but now I think that’s the best e-mail service and I’ve tried quite a few already. Sure, there are other similar products by various companies (e.g. Bing), but I am so used to Google and I most certainly love all their offerings, that I don’t want to give up on it and learn how to use other services. Do you?

If you don’t know, here’s a really cool Infographic that shows all the benefits Google offers. It should help you create a picture in your mind of a world without Google and whether you would like living in it.

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