AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years.
Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human.
In fact, according to a recent report automation threatens a quarter of marketing and PR jobs.
I don't believe this to be true. AI to me is an enabler, just as technology is. You still need a human's brain to discover and analyse problems, identify solutions and connect the dots between the human and the AI work through the best choice of tools.
AI might diminish the need for certain tasks to be performed by a human but then this frees the human to work on the more important and strategic stuff and should be seen as an opportunity, as a challenge to develop new and better skills.
These are exciting times for marketing and PR pros and agencies.
I've been reading a lot about AI recently and I want to share with you a compilation of blog posts and videos that apply to marketing and PR agencies.