When I was in my first year at university, I fell in love with marketing and communications and specifically, PR.
This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career.
But authors like Brian Solis and David Meerman Scott helped me make my choice.
I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley.
Little did I know that eight years later, I'd achieve my goal.
How did I do it? By starting a blog in that first year of university.
As I didn't study PR, a blog was the best way to develop writing skills that are so crucial for PR. Also, social media and SEO are another set of skills you need so that you can spread the word about your blog and have a readership.
But what was crucial was that I didn't give up. It was hard, it was time-consuming to do on top of all of your responsibilities but 7+ years later, I still keep publishing content once a week.
It's discipline and persistence that are required for remarkable content.