Iliyana's Blog

10 Essential Tools for Students Writing a PR Dissertation

[fa icon="calendar'] 14-Dec-2015 10:00:00 / by Iliyana Stareva posted in Public Relations, Writing

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Dear PR students, how many of you are starting to work on your PR dissertations?

I'm guessing quite a few.

By now, many of you should have at least started planning the synopsis (i.e. topic, objectives, research methods and literature) and thinking abount the actual execution (i.e. doing the research and then the writing). I thought it would be a good time to share with you some useful tools to help you throughout that process.

In fact, the below tools are super helpful for any student or professional as they can be easily adopted into one’s daily life to improve planning, writing, productivity and creativity.

The list is not rank-based but aligned with the actual process a student goes through – from initial activities such as planning and research through to putting findings together and doing the actual writing.

Hope the tools help!

Top 10 Online Tools to Help with Your PR Dissertation:

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A Simple Tool to Use to Make Your Writing More Readable

[fa icon="calendar'] 05-Mar-2013 07:59:00 / by Iliyana Stareva posted in Writing

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A while ago I attended a webinar on Effective Business Writing. It provided some good advice on how to improve your writing by focusing on the three key stages of writing: planning, drafting and editing. For each of those, the experts offered practical tips and tools that writers can use to aid each of the processes. The one that grabbed my attention was the so called Gunning fog index, which measures text readability.

Admittedly, editing is probably the most important part of the writing process, but it is often ignored (I confess, I sometimes don’t put as much time in it as I should) or done as quickly as possible, only to ensure that there aren’t any spelling or grammar mistakes. However, it is absolutely crucial for writers to reread and rewrite their copy if they want others to read it and like it.

What I tend to do is to just put the idea and everything I have in my head on paper (or more precisely, to type it in Word). Once I start, I just keep on writing and don’t think so much about the phrasing or the right place for a paragraph because this distracts the flow of my thoughts. I prefer to just keep going. Once I have said everything I move on to the next stage – making my writing ‘perfect.’

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Favourite Quotes from "On Writing Well" [Part 2]

[fa icon="calendar'] 24-Aug-2012 08:33:00 / by Iliyana Stareva posted in Writing

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Back to the subject of good writing, here’s the second part of my favourite quotes from each chapter of Zinsser's “On Writing Well” (check out part 1 here). One of the best advice the author gave encouraged me to keep on writing and helped me realise that I am making progress of becoming better at it: “... writing isn’t a skill that some people are born with and others aren’t, like a gift for art or music. Writing is talking to someone else on paper. Anybody who can think clearly can write clearly, about any subject at all.”

Chapter 13: Writing about Places: The Travel Article

“This is the essence of good writing about other countries. Distill the important from the immaterial... Beware of waxing. If you’re writing about places that are sacred or meaningful, leave the waxing to someone else.” 

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Favourite Quotes from "On Writing Well" [Part 1]

[fa icon="calendar'] 08-Aug-2012 21:21:00 / by Iliyana Stareva posted in Writing

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I finished reading one of the books from  my summer reading list and I thought I'd share with you the quotes that impressed or impacted me the most. I am talking about William Zinsser's classic guide to nonfiction writing "On writing well" - an absolute bestseller. The book is easy to understand, its content flows and the author gives brilliant advice. As Zinsser puts it, this is a 'craft book' and I can only recommend it to anyone who wants to improve his or her writing. 

Below you'll find the notes I made for the first 12 chapters while I was reading book. The quotes I wrote down for chapters 13-24 I'll share with you in another post soon :)  

Chapter 1: The Transaction

“Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.”

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9 Tips for Improving your Promotional Writing

[fa icon="calendar'] 04-Jun-2012 17:09:00 / by Iliyana Stareva posted in Writing

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When I was writing my dissertation a few months ago I had to spend a lot of the time by the library shelves of endless PR textbooks, where I also came across a book called ‘Publicity, Newsletters and Press Releases’ by Alison Baverstock that grabbed my attention. As a beginner in the field of writing I thought it was quite helpful because it was easy to comprehend, short, but also provided plenty of explanations, examples and practical advice.

Below you can find 8 tips I found particularly important that the author suggests for improving your promotional writing, specifically about how to put your text together, i.e. the ultimate words choice. The final tip is a bonus from me :)

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