Iliyana Stareva is a high-energy, insightful, and motivational speaker whose presence on stage is both memorable and impactful.
Her approach to public speaking is threefold:
Iliyana’s talks are built on a decade of global experience in SaaS, Customer Success, and digital transformation. Her most requested topics include:
Iliyana tailors every session to the audience — whether you’re a startup, enterprise, or industry association. She has delivered:
If you’re looking for a speaker who brings global SaaS experience, sharp insights, and energy to the stage — Iliyana would love to collaborate.
Custom topics welcome. Just reach out and let’s shape something impactful together!

Iliyana has a unique presentation style, always ensuring to educate, motivate and engage the audience by keeping people's attention for long and also making them laugh.
Watch One of Iliyana's Recent Talks!
There's a common assumption in CS leadership: CSMs don't act on AI signals because they don't trust them. That's not quite right. In most cases, the signal isn't the problem. The gap is what comes after it. A CSM sees a risk score drop. An alert...
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Every Customer Success leader I know is under pressure to adopt AI. The tools are being deployed. The dashboards are being built. The announcements are being made. And yet — adoption stalls. CSMs quietly ignore the signals. Workarounds emerge....
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Retention is often discussed as a Customer Success metric. It's tracked as a percentage, reviewed in quarterly reports, and used to evaluate the performance of CS teams. When retention improves, it is seen as a positive signal. When it declines, it...
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