Iliyana Stareva is a high-energy, insightful, and motivational speaker whose presence on stage is both memorable and impactful.
Her approach to public speaking is threefold:
Iliyana’s talks are built on a decade of global experience in SaaS, Customer Success, and digital transformation. Her most requested topics include:
Iliyana tailors every session to the audience — whether you’re a startup, enterprise, or industry association. She has delivered:
If you’re looking for a speaker who brings global SaaS experience, sharp insights, and energy to the stage — Iliyana would love to collaborate.
Custom topics welcome. Just reach out and let’s shape something impactful together!

Iliyana has a unique presentation style, always ensuring to educate, motivate and engage the audience by keeping people's attention for long and also making them laugh.
Watch One of Iliyana's Recent Talks!
Most SaaS organisations do not consider themselves reactive. They describe their teams as customer-centric, responsive, and committed to resolving issues quickly. And in many cases, that is true. Problems are addressed. Escalations are handled....
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Customer health is still treated as an operational metric in most SaaS companies. It sits inside Customer Success dashboards. It’s reviewed in QBRs. It informs renewal discussions. But rarely does it influence financial forecasting, capital...
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Many organisations say Customer Success is a growth engine. Very few are actually designed for it. In practice, Customer Success is still treated as a defensive function: protect renewals, manage risk, keep customers “happy enough” to stay....
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