About Iliyana

Hello and Welcome

My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.

With a degree in International Business, over three years of experience in digital and PR agencies and five years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.

Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues. 

As the Global Partner Program Manager at HubSpot now, I focus on cross-functional project and change management as well as internal communication. 

In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.

My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.

I have three guiding principles to everything that I do:

  1. Always be learning.
  2. Always do your research.
  3. Always follow through.

I also have a thing for languages - I'm native Bulgarian but fluent in English and German and intermediate Spanish. 

Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.

I hope you enjoy reading my blog and learning more about my books, my public speaking engagements and consulting services.

You can find me everywhere online and please do feel free to connect

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Read Iliyana's Blog

Check out my blog where I share my knowledge, experiences and opinions about PR, inbound and agencies.

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The Latest Posts from Iliyana's Blog

How Blogging Got Me to Publish a Book and How You Can Do It Too

How Blogging Got Me to Publish a Book and How You Can Do It Too

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or...

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Performing Content and SEO Audit to Boost Your Website

Performing Content and SEO Audit to Boost Your Website

This is a guest post written by Binh An Nguyen from Market Ease. What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking? Whenever my client comes to me saying his or her website is suddenly...

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The 7 Project Management Methodologies [Infographic]

The 7 Project Management Methodologies [Infographic]

Everyone is a project manager. Even if your job title or job description doesn't contain 'project management', you still manage projects in your professional and personal lives all the time. Think about it: planning your next trip or your wedding...

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Want to talk?


I'm always happy to chat about what I do, why and how, and how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

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