My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.
With a degree in International Business, over three years of experience in digital and PR agencies and five years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.
Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues.
During my time at HubSpot, I held two key roles - one as an agency business consultant and then I was promoted to Global Partner Program Manager at HubSpot where I led a multitude of global, cross-functional projects and was in charge of change management as well as internal communication. During that time, I earned the globally recognised Project Management Professional (PMP)® by the PMI.
Now, I am a Success Programs Manager at Cisco where I lead CX programs for partners and customers, applying my project management expertise.
In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.
My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.
I have three guiding principles to everything that I do:
I also have a thing for languages - I'm native Bulgarian but fluent in English and German and quite the intermediate Spanish. Currently, I'm also learning Dutch.
Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.
You can find me everywhere online and please do feel free to connect!
There's no doubt that organisational culture impacts the behaviour, values and practices of anybody working at that organisation. As a program manager, I've always thought of myself as a different type of leader who acts as a change agent to...Read more
Every forward-thinking PR or marketing professional will tell you that top-down, “push” messages no longer work. We live in a world that’s gone inbound. A world where to be successful with your communication you need to rely on methods that pull...Read more
I think I've spent the majority of my career working in Customer Success (or Customer Experience if you prefer). Even my days as an Account Manager at the PR agencies I worked at count as Customer Success because my goal was to ensure the client...Read more