My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.
With a degree in International Business, over three years of experience in digital and PR agencies and five years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.
Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues.
During my time at HubSpot, I held two key roles - one as an agency business consultant and then I was promoted to Global Partner Program Manager at HubSpot where I led a multitude of global, cross-functional projects and was in charge of change management as well as internal communication. During that time, I earned the globally recognised Project Management Professional (PMP)® by the PMI.
Now, I am a Success Programs Manager at Cisco where I lead CX programs for partners and customers, applying my project management expertise.
In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.
My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.
I have three guiding principles to everything that I do:
I also have a thing for languages - I'm native Bulgarian but fluent in English and German and quite the intermediate Spanish. Currently, I'm also learning Dutch.
Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.
You can find me everywhere online and please do feel free to connect!
A few weeks ago, I shared how I started my career in PR and where it got me. (If you haven't read it, check it out and come back.) In my early days, I used to do a lot of traditional media relations as in pitching journalists and national media....Read more
Happy New Year everyone! We closed 2019 talking about the importance of setting personal and professional goals for 2020 and I want to start 2020 with an analysis of the best posts of 2019 and why. I do this every year and it helps me plan the...Read more
Christmas is two days away and it's that time of the year when we tend to reflect on the past 12 months and think about the new year ahead. I'm currently in Peru, away from my normal day-to-day and off work which gives me the space to think...Read more