About Iliyana

Hello and Welcome

My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.

With a degree in International Business, over three years of experience in digital and PR agencies and five years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.

Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues. 

During my time at HubSpot, I held two key roles - one as an agency business consultant and then I was promoted to Global Partner Program Manager at HubSpot where I led a multitude of global, cross-functional projects and was in charge of change management as well as internal communication. During that time, I earned the globally recognised Project Management Professional (PMP)®  by the PMI

Now, I am a Success Programs Manager at Cisco where I lead CX programs for partners and customers, applying my project management expertise.

In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.

My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.

I have three guiding principles to everything that I do:

  1. Always be learning.
  2. Always do your research.
  3. Always follow through.

I also have a thing for languages - I'm native Bulgarian but fluent in English and German and quite the intermediate Spanish. Currently, I'm also learning Dutch. 

Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.

I hope you enjoy reading my blog and learning more about my books, my public speaking engagements and consulting services.

You can find me everywhere online and please do feel free to connect

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Read Iliyana's Blog

Check out my blog where I share my knowledge, experiences and opinions about PR, inbound and agencies.

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The Latest Posts from Iliyana's Blog

Inbound PR Strategies: 4 Client Stories of Demand Gen

Inbound PR Strategies: 4 Client Stories of Demand Gen

Republished with permission from Leighton Interactive.  I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). Never heard of it? I'm about to blow your mind with simplicity. Here...

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Performing Stakeholder Analysis with the Salience Model for Project Management

Performing Stakeholder Analysis with the Salience Model for Project Management

One of the most important areas of project management or any work that involves people for that matter is stakeholder management. In fact, the main reason why projects fail is the lack of good stakeholder management. There are a ton of tools...

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5 Questions with Iliyana Stareva - Digital Leaders

5 Questions with Iliyana Stareva - Digital Leaders

I was a speaker at a fantastic event called DigitalK earlier this year in Sofia that was all about digital and digital transformation.  As I'm starting a new job at Cisco next week and because Cisco is all about digital transformation, I wanted...

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Want to talk?

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I'm always happy to chat about what I do, why and how, and how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

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