About Iliyana

Hello and Welcome

My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.

With a degree in International Business, over three years of experience in digital and PR agencies and eight years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.

Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues. 

During my time at HubSpot, I held two key roles - one as an agency business consultant and then I was promoted to Global Partner Program Manager at HubSpot where I led a multitude of global, cross-functional projects and was in charge of change management as well as internal communication. During that time, I earned the globally recognised Project Management Professional (PMP)®  by the PMI

I then spent about two and a half years at Cisco where I led multiple CX programs for partners and customers as well as for EMEA-wide initiatives.

Currently, I am Chief of Staff to the EMEA President at ServiceNow - a role that suits my most profound ability to make things happen best. 

In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.

My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.

I have three guiding principles to everything that I do:

  1. Always be learning.
  2. Always do your research.
  3. Always follow through.

I also have a thing for languages - I'm a native Bulgarian but fluent in English, German and Spanish and intermediate Dutch. 

Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.

I hope you enjoy reading my blog and learning more about my books, my public speaking engagements and consulting services.

You can find me everywhere online and please do feel free to connect

iliyana stareva-1
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Read Iliyana's Blog

Check out my blog where I share my knowledge, experiences and opinions about PR, inbound and agencies.

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The Latest Posts from Iliyana's Blog

What Was Hot on Iliyana's Blog in 2022

What Was Hot on Iliyana's Blog in 2022

Even though I didn't write much here last year (although I had great intentions but ended up writing a book), the blog kept being popular with lots of views and readers so today I'm doing a review of what you liked the most in 2022 here.  I will use...

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Reflecting on 2022 - Can Women Really Have it All?

Reflecting on 2022 - Can Women Really Have it All?

This post might be controversial for many. Some might agree. I'm sure many others will not. This post is also very vulnerable and personal. It's my take on the much-debated question if women can have it all - career and kids - reflecting on how 2022...

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Where Most Organisations Fail - Part 1

Where Most Organisations Fail - Part 1

Throughout my career, I've worked in three big tech companies and consulted hundreds of SMBs.  No matter the size, most organisations tend to fail in two areas which undermine or slow their performance and growth. The first one is what we'll talk...

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Want to talk?

Iliyana Stareva-1

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

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