About Iliyana

Hello and Welcome

My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.

With a degree in International Business, over three years of experience in digital and PR agencies and eight years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.

Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues. 

During my time at HubSpot, I held two key roles - one as an agency business consultant and then I was promoted to Global Partner Program Manager at HubSpot where I led a multitude of global, cross-functional projects and was in charge of change management as well as internal communication. During that time, I earned the globally recognised Project Management Professional (PMP)®  by the PMI

I then spent about two and a half years at Cisco where I led multiple CX programs for partners and customers as well as for EMEA-wide initiatives.

Currently, I am Chief of Staff to the EMEA President at ServiceNow - a role that suits my most profound ability to make things happen best. 

In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.

My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.

I have three guiding principles to everything that I do:

  1. Always be learning.
  2. Always do your research.
  3. Always follow through.

I also have a thing for languages - I'm a native Bulgarian but fluent in English, German and Spanish and intermediate Dutch. 

Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.

I hope you enjoy reading my blog and learning more about my books, my public speaking engagements and consulting services.

You can find me everywhere online and please do feel free to connect

iliyana stareva-1
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Read Iliyana's Blog

Check out my blog where I share my knowledge, experiences and opinions about PR, inbound and agencies.

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The Latest Posts from Iliyana's Blog

Where Most Organisations Fail - Part 1

Where Most Organisations Fail - Part 1

Throughout my career, I've worked in three big tech companies and consulted hundreds of SMBs.  No matter the size, most organisations tend to fail in two areas which undermine or slow their performance and growth. The first one is what we'll talk...

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Why No One is Teaching You How to Manage Your Money

Why No One is Teaching You How to Manage Your Money

I have a confession to make.  For the last few years, I've been very interested in the topic of personal finances.  My husband and I have dug so deep into it - reading books and blogs, listening to podcasts, webinars and YouTube videos, and speaking...

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My Top 5 Learnings from Creating and Running a PMO

My Top 5 Learnings from Creating and Running a PMO

In my previous job at Cisco, I was put in charge of creating and running a PMO (Project Management Office) for the execution of the departmental strategy.  I had never done this before but I took the challenge. It was incredibly interesting and...

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Want to talk?

Iliyana Stareva-1

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

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