If I think about my career, I've always built things that had never existed before.

I build the machine first, then run it. Multiple people across different companies have called me exactly that — the machine.

The Customer Health Assurance program at ServiceNow, the first Chief of Staff office in EMEA, multiple new functions at HubSpot — I create the operating models, teams, and systems that organisations needed, but didn't have yet.

My real power is working in ambiguity, aligning executives, and actually getting things done — not just advising, not just strategising, but making it happen and delivering results you can measure.

What I Do

Currently, I lead Customer Health Assurance for EMEA at ServiceNow — a program I built from scratch for the region. In 2025: $15M in protected revenue, $6M+ in expansion, 17x ROI on a $1.5M budget. The program was expanded to $12M for 2026.

Before that, I was Chief of Staff to the EMEA President where I built the CoS office in EMEA from scratch, led a dedicated team, and created the execution engine that helped scale the region toward $3B in revenue. The operating model I built — the 5-Star Strategy — was later adopted globally by the Chief Commercial Officer as the standard for the entire GTM organisation.

Before ServiceNow, I spent two and a half years at Cisco building Customer Experience programs and PMO frameworks from scratch. Before that, five years at HubSpot — starting as a Channel Consultant and becoming Global Partner Program Manager, building programs that didn't exist and earning President's Club twice.

What I Write and Talk About

I write about AI, Customer Health, and the future of post-sales operating models at this blog — specifically the idea that CS stops being a reactive cost centre the moment you design it properly.

I speak at events across Europe and beyond on AI in Customer Success, leadership, and building operating systems that scale.

A Bit More

Bulgarian by origin. I left at 19 and have lived and worked in Germany, the UK, Ireland, the Netherlands, and now Spain. I speak five languages. I published Inbound PR with Wiley at 28 — BookAuthority Best New PR Books Winner.

Six countries. Five languages. Always building what didn't exist yet.