My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.
With a degree in International Business, over three years of experience in digital and PR agencies and five years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.
Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues.
During my time at HubSpot, I helf two key roles - one as an agency business consultant and then I was promoted to Global Partner Program Manager at HubSpot where I led a multitude of global, cross-functional projects and was in charge of change management as well as internal communication. During that time, I earned the globally recognised Project Management Professional (PMP)® by the PMI.
In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.
My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.
I have three guiding principles to everything that I do:
I also have a thing for languages - I'm native Bulgarian but fluent in English and German and intermediate Spanish.
Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.
You can find me everywhere online and please do feel free to connect!
Earlier this year, I had the pleasure of doing a presentation at a great inbound marketing event in London organised by Whitehat SEO. It was a terrific audience, a terrific venue and a really fun experience. As always, the topic of my talk was ...Read more
Last week, September 5th, was my last day at HubSpot after almost five years at this amazing company. It was a sad day as I'll miss all the incredible people I've met. I've learned so much at HubSpot. I'm beyond grateful for my experience at the...Read more
The Content Marketing Institute released a new study into content marketing services for agencies. The research looked into: How many agencies have embraced content marketing as a service offering? How long have they been offering content...Read more