About Iliyana

Hello and Welcome

My name is Iliyana. I am the author of Inbound PR - a book that many say is ahead of its time due to its innovative and metrics-driven approach to PR.

With a degree in International Business, over three years of experience in digital and PR agencies and five years in SaaS, I’ve developed an expertise in digital communication and inbound methods for PR and marketing, enabled by technology.

Over the past eight years, I’ve helped a number of large and small agencies as well as startups and large enterprises transform their businesses with inbound and double or triple their revenues. 

As the Global Partner Program Manager at HubSpot now, I focus on cross-functional project and change management as well as internal communication. 

In addition to providing consulting and training, I do a lot of public speaking. Captivating and motivating an audience is the most thrilling experience and I’ve spoken at dozens of events around the world.

My ‘why’ behind my work and life is progress. I believe in progress - everyone is capable to be better as long as they have dreams and goals and put the effort to achieve them.

I have three guiding principles to everything that I do:

  1. Always be learning.
  2. Always do your research.
  3. Always follow through.

I also have a thing for languages - I'm native Bulgarian but fluent in English and German and intermediate Spanish. 

Outside of my professional life, I love travelling - I’ve so far visited 32 countries in the world. My hobbies are training and salsa dancing - the two activities that truly free my mind to be able to recharge my batteries.

I hope you enjoy reading my blog and learning more about my books, my public speaking engagements and consulting services.

You can find me everywhere online and please do feel free to connect

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Read Iliyana's Blog

Check out my blog where I share my knowledge, experiences and opinions about PR, inbound and agencies.

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The Latest Posts from Iliyana's Blog

How I Stay Inpired

How I Stay Inpired

Over the years, I've been called a machine, a rocket, a powerhouse, a bulldog, and all of these with a positive connotation thanks to my endless energy and ability to get a lot of things done in a short amount of time.  Many people have asked me...

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17 Learnings from the 2019 Internet Trends Report by Mary Meeker

17 Learnings from the 2019 Internet Trends Report by Mary Meeker

Mary Meeker's 2019 Internet Trends report is out.  333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more. It's pretty detailed and there's so much to learn. I've...

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6 Key Steps to Reclaiming Social Media With Inbound PR

6 Key Steps to Reclaiming Social Media With Inbound PR

This is a guest post by Mike Davies from ITPR. Social media is a collection of platforms which allows businesses, organisations and individuals to engage with an audience, share content, gain awareness and “be part of conversations”. If you think...

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Want to talk?

Iliyana_stareva

I'm always happy to chat about what I do, why and how, and how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

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