Press

The latest coverage about Iliyana and her books

19 March 2025 - World City #4: Expat Iliyana: ‘Fully integrating as an expat remains a challenge’ for 1Almere
17 May 2023 - Making the most out of non-linear paths on Leon & The Professionals
9 January 2023 - Your Guide to Inbound PR: Making the Attention Come to You on Idea Grove
22 November 2022 - Can the press come to you? on the Public Relations Podcast
27 October 2022 - Iliyana Stareva Interview on Awesomegang
22 July 2022 - Can you get journalists to come to you with inbound PR on The Public Relations Podcast
25 November 2021 - 7 books every PR pro should read on pr.co
12 November 2021 - Top 23 Best Marketing Books: Highest Rated Traditional & Digital Marketing Books (Reviews) on Jim Milan
4 March 2021 - 10 books every communications progressional should read on Curzon PR
8 May 2020 - Getting Started with Inbound PR on Whitehat SEO
5 November 2019 - Cách Inbound PR vận hành on Brands Vietnam
28 October 2019 - Inbound PR: Cách mới để làm PR và truyền thông on Doanh Nhan
25 October 2019 - Bạn chỉ có 8 giây nếu muốn tăng gấp ba doanh số bằng Inbound PR on Cafebiz
16 October 2019 - Inbound PR – cuốn sách hữu ích về chuyển đổi ngành PR trong môi trường kỹ thuật số on BÁO MỚI
16 October 2019 - “Inbound PR” – Dịch chuyển hoạt động PR theo mô hình inbound on SÀI GÒN GIẢI PHÓNG
16 October 2019 - Cuốn sách hữu ích cho người làm truyền thông và makerting on Motthegioi.vn
26 August 2019 - PR The Inbound Way on the Growth Engine Blog
8 August 2019 - Incorporating PR into your inbound strategy on Belo & Co
23 July 2019 - Top 23 Best Marketing Books: Highest Rated Traditional & Digital Marketing Books (Reviews) by Jim Milan
3 July 2019 - Book Review Inbound PR: Iliyana Stareva by Alexander Advertising
26 June 2019 - Getting Started With Inbound PR: The Key Takeaways From Iliyana Stareva’s Talk at May’s Manchester HUG by Digital22
12 June 2019 - Public Relations for Sales via LinkedIn
4 June 2019 - Inbound PR: One of the Most Important Fundamentals of Link Building on BLUELEADZ
13 May 2019 - 5 Questions with Iliyana Stareva for DigitalK Leaders
5 May 2019 - The Lecturers of DigitalK 2019: Iliyana Stareva on Capital.bg
26 March 2019 - The 'Inbound' PR method with Iliyana Stareva on PR for Humans (podcast)
21 March 2019 - What is Inbound PR and how does it work in the industry with Nile Agency (podcast/video interview in French)
13 March 2019 - Inbound PR with Iliyana Stareva from HubSpot on the Inbound Growth Lab Podcast
25 February 2019 - Inbound PR with Iliyana Stareva on The Resolution
19 February 2019 - PR, Publishing books, and Partner Programs ft. Iliyana Stareva on spareroom talks #004
18 February 2019 - What is Inbound PR? [Video] on PR & Marketing Bollox
11 January 2019 - 2018's 20 Best #Marketing Books by Matt Bergman
4 January 2019 - The Buyer's Journey Interview for Elysium Business Magazine (pages 10-12)
31 December 2018 - What Is Inbound PR? Everything You Need to Know on BLUELEADZ
29 December 2018 - PR and Marketing: The Skills Experts Wish to Succeed in 2019 on Prowly Magazine
18 December 2018 - 12 Days of Christmas: 10 Books for Communicators on Spin Sucks
5 December 2018 - PESO: Drive success across the entire content value chain on Ubermetrics
15 November 2018 - 10 Questions with Iliyana Stareva on Hashtag Yana
6 November 2018 - Inbound PR // UP Interview with Iliyana Stareva (Video)
25 October 2018 - Why use Inbound PR? - An exclusive interview with HubSpot's Iliyana Stareva on ITPR's Blog
19 October 2018 - 15 Best New PR Book to Read in 2018 by Book Authority
24 September 2018 - 25+ Great Public Relations Books by Matt Bergman
19 September 2018 - Author of Inbound PR Offers Insights on Writing in The Excellent Writers
12 September 2018 - No One is Reading Your Articles (But Here's What You Can Do About It) in Idea Grove
18 September 2018 - Interview with Iliyana Stareva about Inbound PR by the B2B Marketing Lab
11 September 2018 - Book Review: Inbound PR from the Public Relations Institute of Ireland
10 September 2018 - The importance of crisis communication preparedness and how it relates to Inbound PR on Medium
28 August 2018 - MarTech Talk: Iliyana Stareva teaches PR Agencies to Embrace Inbound Marketing (Video)
8 August 2018 - Closing The Channel Marketing Skills Gap To Support Indirect Sales Growth in Demand Gen Report
7 August 2018 - Inbound PR & Iliyana Stareva in the PR Resolution Podcast
31 July 2018 - Making Inbound PR Happen Webinar with Prowly Academy (Video Recording)
31 July 2018 - What is Inbound PR? on Hashtag Yana
26 July 2018 - Disruptive PR: The New Way of Doing Public Relations on Prowly Magazine
20 July 2018 - Is Your PR Agency Dying On The Vine? Seven Steps To Make You Relevant Again on Young Upstarts
19 July 2018 - What Is Inbound PR and Why Is It Worth Your Communication Efforts? on Prowly Magazine
17 July 2018 - How to Adopt Inbound PR Methods That Amplify Media Coverage on YFS Magazine
17 July 2018 - Inbound PR on The Association of MBAs Book Club
13 July 2018 - The Future Is Inbound PR: Is Your Business Ready? on YFS Magazine
29 June 2018 - Inbound PR on the Girlfriends Talk Marketing Show (Video/Podcast)
28 June 2018 - Shifting To PR That PULLS! on MARKETING
17 June 2018 - Inbound PR by Spiros Tsaltas
8 June 2018 - Is traditional PR over? on The Marketing Society
29 May 2018 - Why Inbound Could Finally Prove the ROI of PR on the Digital Download Podcast
26 May 2018 - Inbound PR: The New PR on Modern Ghana
8 May 2018 - Book Review: Inbound PR by Iliyana Stareva on INFLUENCE
10 May 2018 - How to reach people with PR - InboundPR? on The Public Relations Podcast
7 May 2018 - Inbound PR: Spiros talks with Iliyana on B&FT Online
8 May 2018 - Aus purem Eigeninteresse: PR-Experten sollten auf Inbound-PR setzen on Hoppe7
3 May 2018 - Inbound PR as a New Way of Doing PR and Comms by Andy Green
3 May 2018 - Inbound PR: The PR Agency's Manual to Transforming Your Business with Inbound on Wiley Newsroom
2 May 2018 - Review: Inbound PR on prplace.com
2 May 2018 - Book to blog: Iliyana Stareva's story on wadds.co.uk
2 May 2018 - #WCW Iliyana Stareva <3 on siopaella's Woman Crush Wednesday series
24 April 2018 - 1,000+ Pages of Inbound-Rich Content to Help Millions of Organizations Grow Better on HubSpot Company News
22 April 2018 - Alumni Success: Iliyana Stareva following a passion for PR in EVOLVE for Plymouth University
20 March 2018 - Iliyana Stareva: Living and breathing inbound marketing and PR for Plymouth University
20 October 2017 - Inbound PR by United Partners
28 November 2016 - Why Inbound PR is the Future of PR on Illumine8

The Latest Posts from Iliyana's Blog

How to Get CSMs to Actually Trust AI Signals

There's a common assumption in CS leadership: CSMs don't act on AI signals because they don't trust them. That's not quite right. In most cases, the signal isn't the problem. The gap is what comes after it. A CSM sees a risk score drop. An alert...

Why AI Adoption Fails Inside Customer Success Teams (And It's Not What You Think)

Every Customer Success leader I know is under pressure to adopt AI. The tools are being deployed. The dashboards are being built. The announcements are being made. And yet — adoption stalls. CSMs quietly ignore the signals. Workarounds emerge....

Retention as a Capital Efficiency Lever in SaaS

Retention is often discussed as a Customer Success metric. It's tracked as a percentage, reviewed in quarterly reports, and used to evaluate the performance of CS teams. When retention improves, it is seen as a positive signal. When it declines, it...

Press

The latest coverage about Iliyana and her books

The Latest Posts from Iliyana's Blog

How to Get CSMs to Actually Trust AI Signals

Why AI Adoption Fails Inside Customer Success Teams (And It's Not What You Think)

Retention as a Capital Efficiency Lever in SaaS

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