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The latest coverage about Iliyana and the Inbound PR book

 
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The Latest Posts from Iliyana's Blog

The Key Cultural and Country Preferences for Effective Leadership

The Key Cultural and Country Preferences for Effective Leadership

There's no doubt that organisational culture impacts the behaviour, values and practices of anybody working at that organisation.  As a program manager, I've always thought of myself as a different type of leader who acts as a change agent to...

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The 4 Ingredients of a Successful Inbound PR Campaign

The 4 Ingredients of a Successful Inbound PR Campaign

Every forward-thinking PR or marketing professional will tell you that top-down, “push” messages no longer work. We live in a world that’s gone inbound. A world where to be successful with your communication you need to rely on methods that pull...

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What Customer Success Really Is - 27 Quotes from Crowning the Customer

What Customer Success Really Is - 27 Quotes from Crowning the Customer

I think I've spent the majority of my career working in Customer Success (or Customer Experience if you prefer).  Even my days as an Account Manager at the PR agencies I worked at count as Customer Success because my goal was to ensure the client...

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