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The Latest Posts from Iliyana's Blog

The L.A.E.R. Model in Customer Success

The L.A.E.R. Model in Customer Success

A couple of months ago, I covered customer experience and the Cisco racetrack - or lifecycle across the customer journey that's extremely important for companies to be able to drive customer success. Today, I want to show you one more model...

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How to Create a Project Charter [Project Management Fundamentals]

How to Create a Project Charter [Project Management Fundamentals]

The most important document when you're at the very start of a new project is the project charter. This is what we will look at today as part of my series on project management fundamentals - if you missed previous posts, we've so far covered the...

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5 Proven Strategies to Generate Leads in SaaS

5 Proven Strategies to Generate Leads in SaaS

This is a guest post by Edyta Kowal. The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and...

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