---
title: Disrupt or Be Disrupted [Video]
description: Listen to the recording of my recent presentation about digital disruption in marketing and in business.
image: https://www.iliyanastareva.com/hubfs/the%20race%20to%20business%20transformation.png
---

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## Iliyana's Blog

## [Disrupt or Be Disrupted [Video]](https://www.iliyanastareva.com/blog/disrupt-or-be-disrupted-video)

 [fa icon="calendar"] 23-Nov-2021 12:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

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![the race to business transformation](https://www.iliyanastareva.com/hs-fs/hubfs/the%20race%20to%20business%20transformation.png?width=700&name=the%20race%20to%20business%20transformation.png)Last week, I had the pleasure of presenting at the [Digital Marketing Transformation e-Conference](https://kiweb.co.za/digital-marketing-vs-customer-experience/event/customer-experience-in-the-4ir-webinar/) on the topic of Disrupt or Be Disrupted. 

It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I loved it. I realised how much I miss it and how energised I feel by the audience and by the opportunity to share what I know. 

I'm a firm believer that knowledge is to be spread and not kept. That's why I am always thrilled when an opportunity to present arises and I jump on it right away. 

In the spirit of sharing, I want to make the video of my talk available to you so if you're curious to hear about digital disruption in marketing and in business in general, take a look at my presentation below. 

I cover four areas, bringing my experience from HubSpot and Cisco: 

1. technological transformation 
2. digital disruption 
3. business models 
4. specific activities you can take

I hope you enjoy the video! 

## Disrupt or Be Disrupted [Video]

 

How do you disrupt? 

 

 Topics: [Inbound Marketing](https://www.iliyanastareva.com/blog/topic/inbound-marketing), [Marketing](https://www.iliyanastareva.com/blog/topic/marketing), [Technology](https://www.iliyanastareva.com/blog/topic/technology)

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#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

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