Republished with permission from ITPR's blog.
New is always scary, so when we sat down as a team around a year ago and decided we were moving away from ‘traditional PR’ to Inbound PR, it’s fair to say I was a little apprehensive.
They say you can’t teach an old dog new tricks, plus I’d only ever worked in the ‘old’ version of PR, so moving to something I didn’t have a lot of knowledge of at the time took me a little out of my comfort zone.
As it turns out, Inbound PR isn’t scary, doesn’t mean learning completely new skills, and certainly doesn’t take long to realise the benefits – especially for our clients, of which there are quite a few new faces!
Inbound PR resonates!
It’s fair to say the Inbound PR way of life has resonated with a lot of our clients, especially those who’s bosses have been sceptical in the past about the value of PR as a business function.