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7 Learnings about the State of PR Agencies

[fa icon="calendar'] 04-Dec-2018 09:00:00 / by Iliyana Stareva posted in Public Relations, Agencies

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Running a PR agency isn't easy. 

Clients press for results and often ask for free work just because they had a great idea; talent is hard to find, train and retain; the pace of change in communications and consumer behaviour is difficult to keep up with, and not to mention how little understood the term PR is. 

The World PR Report 2018-2019 looks at the state of PR agencies around the world, the type of growth and challenges they are facing and suggests areas of future-looking trends. 

I went through the report and wanted to share with you 7 areas that stood out to me the most. 

Here we go. 

7 Learnings about the State of PR Agencies 

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Why Use Inbound PR?

[fa icon="calendar'] 20-Nov-2018 09:00:00 / by Iliyana Stareva posted in Public Relations, Inbound PR

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Successful PR is no longer about writing press releases and pitching them to a bunch of journalists and counting coverage as the measure of success. 

Successful PR in the 21st century is about using the entire PESO (Paid, Earned, Owned & Shared media) model with an inbound approach that is strategically planned with the numbers in mind, allowing you to use analytics and real data to measure success. 

Why the need for change? Because the world has gone digital. 

We are addicted to our phones where we can get information 24/7 at our own pace depending on our own needs.

We don't need anyone else to inform us or educate us.

I don't read the news. The news finds me on my Facebook, Twitter or LinkedIn feeds. 

As a consumer and as a professional, I find the content that I want or need to consume completely on my own without the need for someone to give it to me.

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Is PR Adopting Data and Analytics?

[fa icon="calendar'] 13-Nov-2018 09:00:00 / by Iliyana Stareva posted in Public Relations

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Is PR finally adopting data and analytics? 

The 2018 Global Comms Report by PRWeek and Cision certainly suggests so.

The report reveals a twist that underscores a rising commitment to getting data right and understanding of how crucial analytics are when it comes to proving comms' business-wide impact. 

But don't get too excited now. 

As the study concludes, most respondents still have far to go to fully take advantage of all technology and data benefits. This challenge is particularly evident when it comes to proving comms’ bottom-line impact. That said, the results do reflect an increasing ability to use data to link comms efforts to certain consumer activities.

Let's take a closer look at the results. 

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The State of Corporate Communications in 19 Stats

[fa icon="calendar'] 30-Oct-2018 09:00:00 / by Iliyana Stareva posted in Internal Communication, Public Relations

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76% of communications professionals agree that ‘digital communications is the future of communications.'

How many of them actually live by this now is not a lot as you'll see below. 

I recently came across a research report on communicating in an integrated world and want to show you some of the most interesting findings from my point of view. 

Before I get into some of the stats, I want to make a quick comment. Digital and social media as well as proving their ROI continue to remain this widely challenging area for communications professionals which is beyond me. It's been over a decade since this movement started and you'd think that 10+ years should be enough to change mindsets and work procedures. 

Change management is not easy, I know. But not adapting quickly puts your company at too big of a risk. Sticking with the status quo might allow you to continue growing at the same rate but I'd urge you to think about your cost of inaction and see how that growth rate would be affected if you didn't change quickly enough. 

Let's look into the data now. 

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Whether Inbound PR, Marketing or Sales, Nothing Works Without Clear Goals

[fa icon="calendar'] 25-Sep-2018 09:00:00 / by Iliyana Stareva posted in Inbound PR, Public Relations, Inbound Marketing

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As professionals from any discipline, we have a tendency to jump into action too quickly.

We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals.

I think this is particularly relevant in PR and on the PR Resolution podcast with Stella Bayles, we discuss exactly that.

Stella and I had a long conversation around inbound and PR, goals and measurement, content creation and planning. 

I want to share with you the beginning of our discussion points and give you the opportunity to listen to the whole podcast below. 

Let's start with a definition of inbound as some of our listeners are completely new to this. Could you give us a summary of what inbound really means? 

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