Every forward-thinking PR or marketing professional will tell you that top-down, “push” messages no longer work.
We live in a world that’s gone inbound. A world where to be successful with your communication you need to rely on methods that pull people into your brand rather than interrupt them with irrelevant content.
This is exactly what Inbound PR is all about – it’s a whole new philosophy on how to do PR in the modern, digital world.
Its methodology focuses on two key areas – content and measurement.
Remarkable content created and shared on the right mediums is the most successful way to reach your audience, or as we normally say in inbound – your personas.
Measurement then is essential to 1) gauge the success of your campaigns and 2) improve as you go.
All of this sounds very logical and kind of simple but its actual execution is what most companies and professionals have major difficulties with.
Through my work as a PR professional and an agency business consultant, I’ve found that most businesses struggle to transform towards Inbound PR because of fear.