The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands.
Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades.
The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies.
Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today.
17 Must-Know Facts About Social Media & Digital Within PR Services & Education