As professionals from any discipline, we have a tendency to jump into action too quickly.
We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals.
I think this is particularly relevant in PR and on the PR Resolution podcast with Stella Bayles, we discuss exactly that.
Stella and I had a long conversation around inbound and PR, goals and measurement, content creation and planning.
I want to share with you the beginning of our discussion points and give you the opportunity to listen to the whole podcast below.
Let's start with a definition of inbound as some of our listeners are completely new to this. Could you give us a summary of what inbound really means?