I'd say no wonder given that stories provoke emotions, refer to our own experiences (when planned and told well) and so engage our subconscious minds.
In our information, channels and apps overload era, that's a pretty significant number for businesses to consider when they are trying to engage with consumers or any other stakeholder group. Good stories can clearly sell.
A lot of companies jumped on the bandwagon of storytelling or should I say on content creation as we saw the benefits in terms of SEO and user engagement.
But as the mass of content grew bigger and our attention spans got shorter, that focus on quantity versus quality is not doing you a favour anymore.
What businesses, PR and marketing professionals alike need are fewer, but better stories that can capture hearts and minds at scale.
We call this break through storytelling that can cut through the noise.
Planning for this is easier than executing on it so let me help you with that.