We speak a lot about storytelling nowadays.
It's become an important part of any marketing or communications initiative because we struggle to reach our audiences and keep their attention. There's way too much noise out there so standing out is almost impossible.
Being able to tell good stories is what allows you to be seen and read, it's how you show up in the newsfeed.
But telling a good story isn't easy. It's an art in itself. An art that when backed by a bit of science and practice can be mastered.
So today I want to dig a little deeper into what actually makes a good story. What is that science-backed essence we need so that our storytelling stands out?
As it turns out, there are seven key things your story needs: