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The 10-Step Roadmap to Influencer Marketing [Infographic]

[fa icon="calendar'] 25-Feb-2020 08:15:00 / by Iliyana Stareva posted in Social Media, Public Relations

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I've been covering a lot about influencer marketing over the last few months.

In my latest post about it, I shared how I used to work with influencers

I think everyone has their own formula and every brand have their own process or strive to develop their own process but there are some basic, important steps that must always be considered and need to be part of any influencer marketing campaign.

With that in mind, I was quite happy when I stumbled upon a good infographic that explains the roadmap or 10 key steps to run an influencer marketing initiative. 

Before I show it to you, I want to emphasise that the very key thing (and because of that the first step in the roadmap) is to define your goals - what are you trying to achieve, what does influencer marketing mean to your business and how do you expect it to help you with your overall business goals? 

These are some fundamental questions you need to have answered if you are hoping to get budget for influencer marketing. As we all know, every money spending decision must be justified.

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6 Key Steps to Reclaiming Social Media With Inbound PR

[fa icon="calendar'] 25-Jun-2019 09:00:00 / by Mike Davies posted in Social Media, Inbound PR

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This is a guest post by Mike Davies from ITPR.

Social media is a collection of platforms which allows businesses, organisations and individuals to engage with an audience, share content, gain awareness and “be part of conversations”.

If you think that sounds pretty similar – if not the same – to what public relations is all about then you’d be right.

You would also think, then, that public relations would be the natural “owner” of social media campaigning but, as with many other digital shifts, the PR industry as a whole was painfully slow to adapt to the potential of social media.

To fill the vacuum, dedicated social media agencies spawned their very own niche in the market.

Even now, many PR agencies still fail to understand or at least utilise social media in their campaign plans.

This, despite the PRCA’s recent PR and Communications Census finding that Online Communications has increased in importance for PR within the last year, according to 28% of those surveyed.

But with Inbound PR, some agencies are finally realising the potential for their campaigns and for their clients to use social media to reach out directly to prospects, customers and journalists and to increase the impact of their Earned media coverage.

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39+ Social Media Statistics & Trends You Need to Know in 2019

[fa icon="calendar'] 18-Dec-2018 09:00:00 / by Iliyana Stareva posted in Social Media

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Did you know that people online have an average of 8.5 social media accounts?

I definitely have more in terms of registered accounts but I am active on about 10.  

Last week, I was in a webinar that Paul Sutton invited me to participate in after doing a podcast together on Inbound PR and during our conversation he pointed us to some very good resources from GlobalWebIndex. 

One of them was the 2019 Social Media Trends Report which I want to review with you today. 

I was super impressed with the depth of the report and how it looks at different countries around the world. 

I also love how the report has its own sections on China which is excluded from most of the global charts of the report because of the unique nature of the Chinese social media industry since it maintains its own diverse ecosystem of homegrown social platforms and has official restrictions on many global social services. 

Let's dig into the findings. 

8 Key Insights About Global Social Media Usage 

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The 6 Key Steps to Developing a Social Media Strategy

[fa icon="calendar'] 04-Sep-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Inbound Marketing

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Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?

Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. It allows you to bring leads to your business by complementing or augmenting your other marketing efforts such as email or events.

Social media has replaced the need for an intermediary by enabling you to have a direct one-on-one contact with your prospects and customers in a genuine, human way. 

Through social conversations, you can build an authentic brand that attracts people to your business and builds loyalty with customers.

This all sounds great, right? The big question, though, is how do you truly make this happen and leverage the benefits of social media to help you grow your business. 

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17 Must-Know Facts About Social Media & Digital Within PR Services & Education

[fa icon="calendar'] 13-Mar-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Public Relations, Agencies

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The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. 

Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. 

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. 

Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today. 

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

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