I've been covering a lot about influencer marketing over the last few months.
In my latest post about it, I shared how I used to work with influencers.
I think everyone has their own formula and every brand have their own process or strive to develop their own process but there are some basic, important steps that must always be considered and need to be part of any influencer marketing campaign.
With that in mind, I was quite happy when I stumbled upon a good infographic that explains the roadmap or 10 key steps to run an influencer marketing initiative.
Before I show it to you, I want to emphasise that the very key thing (and because of that the first step in the roadmap) is to define your goals - what are you trying to achieve, what does influencer marketing mean to your business and how do you expect it to help you with your overall business goals?
These are some fundamental questions you need to have answered if you are hoping to get budget for influencer marketing. As we all know, every money spending decision must be justified.