Iliyana's Blog

The 6 Key Steps to Developing a Social Media Strategy

[fa icon="calendar'] 04-Sep-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Inbound Marketing

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Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?

Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. It allows you to bring leads to your business by complementing or augmenting your other marketing efforts such as email or events.

Social media has replaced the need for an intermediary by enabling you to have a direct one-on-one contact with your prospects and customers in a genuine, human way. 

Through social conversations, you can build an authentic brand that attracts people to your business and builds loyalty with customers.

This all sounds great, right? The big question, though, is how do you truly make this happen and leverage the benefits of social media to help you grow your business. 

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17 Must-Know Facts About Social Media & Digital Within PR Services & Education

[fa icon="calendar'] 13-Mar-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Public Relations, Agencies

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The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. 

Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. 

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. 

Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today. 

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

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9 Big Social Media Trends in 2018 [Infographic]

[fa icon="calendar'] 26-Dec-2017 09:00:00 / by Iliyana Stareva posted in Social Media

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Next to the marketing trends for 2018, you need to pay attention to the social media trends as well. 

As Stephen Waddington says in his 2018 PR reflections, social media is maturing. It's becoming a lot more visual and in the moment, especially with short video messaging, however, it still has its challenges specifically around fake news and transparency. 

But with all those new developments, networks, features, and tools, what is really here to stay?

Social media changes in the blink of an eye so what can you trust? 

As I always say, you need to focus on what's going to work for your business and your own goals so that you get the highest returns. 

To give you some ideas on what you could pick from and what you need to pay attention to in the world of social media in 2018, I sought out an infographic from Filmora that highlights 9 social media trends. Take a look below: 

9 Social Media Trends in 2018 [Infographic]

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Internet Trends 2017: The Future is all About Tech

[fa icon="calendar'] 04-Jul-2017 09:00:00 / by Iliyana Stareva posted in Brands and Business, Marketing, Social Media

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I've been looking at a lot of data lately. 

Last week we dug into some social media marketing numbers, this week we'll go bigger and look at some of the major internet trends from Mary Meeker's latest report

Let's start with a bit of a perspective.

There are 3.4B global internet users. And there are about 7.5B people in the world. That's a penetration of 46%. 

Is your head spinning? It certainly will be after we go through some of the major learnings I've picked out for you. 

Let's get started. 

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Where Are Businesses Going With Social Media Marketing?

[fa icon="calendar'] 27-Jun-2017 08:30:00 / by Iliyana Stareva posted in Social Media

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92% of marketers say that social media marketing is important to their business.

Can't say that I'm surprised. We practically live on social now. And Facebook. I feel like Facebook rules the world. 

Social media marketers, on the other hand, spend 6 to 11 hours weekly trying to catch consumers on social. 20% of them spend even more than 20 hours a week with social media marketing activities, particularly focusing on increasing exposure (88%) generating traffic (78%), develop loyal fans (69%) and gain market intelligence (66%). 

This all comes from the 2017 Social Media Marketing Industry Report by Social Media Examiner

Let's take a loot at the major findings.

5 Social Media Marketing Highlights

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