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6 Key Steps to Reclaiming Social Media With Inbound PR

[fa icon="calendar'] 25-Jun-2019 09:00:00 / by Mike Davies posted in Social Media, Inbound PR

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This is a guest post by Mike Davies from ITPR.

Social media is a collection of platforms which allows businesses, organisations and individuals to engage with an audience, share content, gain awareness and “be part of conversations”.

If you think that sounds pretty similar – if not the same – to what public relations is all about then you’d be right.

You would also think, then, that public relations would be the natural “owner” of social media campaigning but, as with many other digital shifts, the PR industry as a whole was painfully slow to adapt to the potential of social media.

To fill the vacuum, dedicated social media agencies spawned their very own niche in the market.

Even now, many PR agencies still fail to understand or at least utilise social media in their campaign plans.

This, despite the PRCA’s recent PR and Communications Census finding that Online Communications has increased in importance for PR within the last year, according to 28% of those surveyed.

But with Inbound PR, some agencies are finally realising the potential for their campaigns and for their clients to use social media to reach out directly to prospects, customers and journalists and to increase the impact of their Earned media coverage.

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39+ Social Media Statistics & Trends You Need to Know in 2019

[fa icon="calendar'] 18-Dec-2018 09:00:00 / by Iliyana Stareva posted in Social Media

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Did you know that people online have an average of 8.5 social media accounts?

I definitely have more in terms of registered accounts but I am active on about 10.  

Last week, I was in a webinar that Paul Sutton invited me to participate in after doing a podcast together on Inbound PR and during our conversation he pointed us to some very good resources from GlobalWebIndex. 

One of them was the 2019 Social Media Trends Report which I want to review with you today. 

I was super impressed with the depth of the report and how it looks at different countries around the world. 

I also love how the report has its own sections on China which is excluded from most of the global charts of the report because of the unique nature of the Chinese social media industry since it maintains its own diverse ecosystem of homegrown social platforms and has official restrictions on many global social services. 

Let's dig into the findings. 

8 Key Insights About Global Social Media Usage 

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The 6 Key Steps to Developing a Social Media Strategy

[fa icon="calendar'] 04-Sep-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Inbound Marketing

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Did you know that 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others?

Social media allows you to build brand awareness without needing to invest a ton in media, print or display advertising. It allows you to bring leads to your business by complementing or augmenting your other marketing efforts such as email or events.

Social media has replaced the need for an intermediary by enabling you to have a direct one-on-one contact with your prospects and customers in a genuine, human way. 

Through social conversations, you can build an authentic brand that attracts people to your business and builds loyalty with customers.

This all sounds great, right? The big question, though, is how do you truly make this happen and leverage the benefits of social media to help you grow your business. 

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17 Must-Know Facts About Social Media & Digital Within PR Services & Education

[fa icon="calendar'] 13-Mar-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Public Relations, Agencies

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The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. 

Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. 

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. 

Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today. 

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

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9 Big Social Media Trends in 2018 [Infographic]

[fa icon="calendar'] 26-Dec-2017 09:00:00 / by Iliyana Stareva posted in Social Media

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Next to the marketing trends for 2018, you need to pay attention to the social media trends as well. 

As Stephen Waddington says in his 2018 PR reflections, social media is maturing. It's becoming a lot more visual and in the moment, especially with short video messaging, however, it still has its challenges specifically around fake news and transparency. 

But with all those new developments, networks, features, and tools, what is really here to stay?

Social media changes in the blink of an eye so what can you trust? 

As I always say, you need to focus on what's going to work for your business and your own goals so that you get the highest returns. 

To give you some ideas on what you could pick from and what you need to pay attention to in the world of social media in 2018, I sought out an infographic from Filmora that highlights 9 social media trends. Take a look below: 

9 Social Media Trends in 2018 [Infographic]

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