Digital, social and mobile is our day-to-day. It's normal, we've embraced them all, it's how we live. It wasn't like that a few years ago, and it certainly wasn't the norm for businesses but companies today are realising that without digital, they will simply cease to exist.
Realising this is one thing; taking action and actually transforming every level of a business is something different.
But it's becoming inevitable. Businesses have to react and act as technology is disrupting every aspect of our economy and society. They need to be on top of this now because we as consumers require it; this is how we lead our lives, with digital, social and mobile at our fingertips all the time.
To put some pressure on you, I want to show you some stats about social, digital and mobile from this year's research by We Are Social.
I reviewed the same study in 2014 so today we are going to look at 2016 and compare what's happened in two years. A few additional things have been added since then such as the share of web traffic which I find very interesting and useful.
Just as the old post, this one focuses on Germany and the UK as the markets I am professionally and personally most interested in.