Iliyana's Blog

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

[fa icon="calendar'] 13-Mar-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Public Relations, Agencies

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The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. 

Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. 

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. 

Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today. 

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

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9 Big Social Media Trends in 2018 [Infographic]

[fa icon="calendar'] 26-Dec-2017 09:00:00 / by Iliyana Stareva posted in Social Media

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Next to the marketing trends for 2018, you need to pay attention to the social media trends as well. 

As Stephen Waddington says in his 2018 PR reflections, social media is maturing. It's becoming a lot more visual and in the moment, especially with short video messaging, however, it still has its challenges specifically around fake news and transparency. 

But with all those new developments, networks, features, and tools, what is really here to stay?

Social media changes in the blink of an eye so what can you trust? 

As I always say, you need to focus on what's going to work for your business and your own goals so that you get the highest returns. 

To give you some ideas on what you could pick from and what you need to pay attention to in the world of social media in 2018, I sought out an infographic from Filmora that highlights 9 social media trends. Take a look below: 

9 Social Media Trends in 2018 [Infographic]

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Internet Trends 2017: The Future is all About Tech

[fa icon="calendar'] 04-Jul-2017 09:00:00 / by Iliyana Stareva posted in Social Media, Marketing, Brands and Business

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I've been looking at a lot of data lately. 

Last week we dug into some social media marketing numbers, this week we'll go bigger and look at some of the major internet trends from Mary Meeker's latest report

Let's start with a bit of a perspective.

There are 3.4B global internet users. And there are about 7.5B people in the world. That's a penetration of 46%. 

Is your head spinning? It certainly will be after we go through some of the major learnings I've picked out for you. 

Let's get started. 

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Where Are Businesses Going With Social Media Marketing?

[fa icon="calendar'] 27-Jun-2017 08:30:00 / by Iliyana Stareva posted in Social Media

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92% of marketers say that social media marketing is important to their business.

Can't say that I'm surprised. We practically live on social now. And Facebook. I feel like Facebook rules the world. 

Social media marketers, on the other hand, spend 6 to 11 hours weekly trying to catch consumers on social. 20% of them spend even more than 20 hours a week with social media marketing activities, particularly focusing on increasing exposure (88%) generating traffic (78%), develop loyal fans (69%) and gain market intelligence (66%). 

This all comes from the 2017 Social Media Marketing Industry Report by Social Media Examiner

Let's take a loot at the major findings.

5 Social Media Marketing Highlights

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Where Social, Digital And Mobile Are Headed To In 2016

[fa icon="calendar'] 14-Mar-2016 09:30:00 / by Iliyana Stareva posted in Social Media, Marketing

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Digital, social and mobile is our day-to-day. It's normal, we've embraced them all, it's how we live. It wasn't like that a few years ago, and it certainly wasn't the norm for businesses but companies today are realising that without digital, they will simply cease to exist. 

Realising this is one thing; taking action and actually transforming every level of a business is something different. 

But it's becoming inevitable. Businesses have to react and act as technology is disrupting every aspect of our economy and society. They need to be on top of this now because we as consumers require it; this is how we lead our lives, with digital, social and mobile at our fingertips all the time. 

To put some pressure on you, I want to show you some stats about social, digital and mobile from this year's research by We Are Social

I reviewed the same study in 2014 so today we are going to look at 2016 and compare what's happened in two years. A few additional things have been added since then such as the share of web traffic which I find very interesting and useful.  

Just as the old post, this one focuses on Germany and the UK as the markets I am professionally and personally most interested in. 

Social, Digital and Mobile Global Snapshot 2016

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