Iliyana's Blog

Where Social, Digital And Mobile Are Headed To In 2016

[fa icon="calendar'] 14-Mar-2016 09:30:00 / by Iliyana Stareva posted in Social Media, Marketing

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Digital, social and mobile is our day-to-day. It's normal, we've embraced them all, it's how we live. It wasn't like that a few years ago, and it certainly wasn't the norm for businesses but companies today are realising that without digital, they will simply cease to exist. 

Realising this is one thing; taking action and actually transforming every level of a business is something different. 

But it's becoming inevitable. Businesses have to react and act as technology is disrupting every aspect of our economy and society. They need to be on top of this now because we as consumers require it; this is how we lead our lives, with digital, social and mobile at our fingertips all the time. 

To put some pressure on you, I want to show you some stats about social, digital and mobile from this year's research by We Are Social

I reviewed the same study in 2014 so today we are going to look at 2016 and compare what's happened in two years. A few additional things have been added since then such as the share of web traffic which I find very interesting and useful.  

Just as the old post, this one focuses on Germany and the UK as the markets I am professionally and personally most interested in. 

Social, Digital and Mobile Global Snapshot 2016

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How to Pick the Right Social Media Management Tool: 8 Questions to Ask

[fa icon="calendar'] 15-Feb-2016 09:00:00 / by Nicholas Grizzell posted in Social Media

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Thanks to Nicholas Grizzell from AgoraPulse for this practical guest piece! 

It’s 2016. And you have work to do.

But that work doesn’t have to be so hard. It doesn’t have to take so long. You might even be able to enjoy it, too.

As a social marketer, you have to manage a lot of moving parts in an industry that just doesn’t slow down. You can’t really do anything about the second thing except keep your eyes open and steer your company in the right direction.

But the first thing – the moving parts thing – you can exercise a little control over. And the best way to do that is with a social media management tool.

Looking back at 2015, Seriously Social and G2 Crowd asked users to rate the top 4 social media management tools in the industry. And today, we’re going to look over what they learned.

Here are the 8 questions you should ask to choose the best one for your business: 

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Social Media’s Impact on PR

[fa icon="calendar'] 11-Oct-2015 11:30:00 / by Iliyana Stareva posted in Social Media, Public Relations

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It was the first time I had ever participated in a digital-only congress and it was great fun. How it works you ask? Well, it’s online only – you sign up in order to watch the live broadcasts of the presentations on the designated date and time, and you participate in a live chat after each presentation.

I was invited as a speaker by one of the agencies I take care of at HubSpot (they organise the event) as they noticed that my background was social media and PR and I had written a dissertation and a book on the topic, so they thought it would be quite useful for the participants to learn more about this.

You can still watch the video here, but I thought I'd share the slides of my presentation with you as they very much summarise my findings from back then, adding up some more research and still making the point that PR pros are unfortunately slow to catch up with all that’s being happening in the realm of social media, 10+ years later.

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The State of Social Business: Progress and Upcoming Challenges

[fa icon="calendar'] 06-Sep-2015 11:00:00 / by Iliyana Stareva posted in Social Media

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2002 – Friendster launches; 2003 – MySpace arrives; 2004 – here comes Facebook; 2005 – begins the YouTube era; 2006 – Twitter is here… The evolution of social media started 13 years ago.

Fast forward to 2015, social is no longer just a hype, however using social media in business is still a huge challenge for marketers.

But things seem to be changing.

This year’s Altimeter Group Social Business benchmark research uncovered something very interesting: For the first time, an important shift in priorities is happening – strategists are moving from scaling consumer engagement in social to making a larger enterprise-wide shift and integrating social across the entire business.

Isn’t this something that social media experts have been preaching to clients for years? Back in 2013 when I was doing my research on social media for sustainability, one of the main issues was that both social media and sustainability were treated as standalone disciplines within businesses, whereas they should be fully integrated throughout organisations.

So, why should you care?

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How to Reply to a Dissatisfied Customer on Social Media

[fa icon="calendar'] 23-Aug-2015 10:30:00 / by Scott Lipow posted in Social Media

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Thanks to Scott Lipow from Six7 Marketing for this guest piece! 

Not every product you sell – or service you provide – will deliver unblemished customer satisfaction.  The truth is that some customers will find a way to be negative and complain, even if your company is not at fault. In this day and age, social media magnifies the voice of the customer to a huge extent.

Dissatisfied customers used to directly call the company on their phone line for customer service.  

But times have changed. Now, a disgruntled customer can write a negative review on Yelp or Zagat, tweet about it, or even complain on your company’s Facebook page. Since social media is very public and widely used, this transparency awards the customer with more influence over the reputation of your business. 

The customer is no longer complaining privately to your company. They are complaining publicly to everyone who happens to view that review, tweet, or Facebook comment. Your business must go above and beyond to remedy the situation and make sure that your hard-earned reputation is preserved.

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