Iliyana's Blog

5 Years at HubSpot - Here's What I Learned About Growth and Career

[fa icon="calendar'] 11-Sep-2019 07:12:53 / by Iliyana Stareva posted in Career

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Last week, September 5th, was my last day at HubSpot after almost five years at this amazing company. 

It was a sad day as I'll miss all the incredible people I've met. I've learned so much at HubSpot. I'm beyond grateful for my experience at the company but the time had come to move on from Ireland and find another home for myself. And now that home is Amsterdam with a new job at Cisco. 

This is not going to be my first international move. It's now been 10 years since I left my home country Bulgaria at the age of 19 and went to study International Business in Germany. With a scholarship two years later, I also spent a year and a half in the UK before returning to Germany to graduate and get my first job.

Then came HubSpot. They found me on LinkedIn and reached out because of my fluency in German, agency experience and ability to create content thanks to this blog. 

I still remember the day(s) when I had difficulty packing my 250 kg of clothes and shoes to move from Germany to Ireland and join an 80-people team in HubSpot’s Dublin office.

It’s been a fantastic journey to see how far DubSpot has grown in just five short years as the office is now almost 700 people in addition to 100 or so people in Berlin and Paris. 

When I close such a big chapter of my life, I tend to reflect on it and I want to share with you my key learnings from my time at HubSpot.

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Why The Challenger Sale Approach is the Best Approach to Consulting Too

[fa icon="calendar'] 02-Apr-2019 09:00:00 / by Iliyana Stareva posted in Marketing, Career, Consulting

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I recently re-read The Challenger Sale

Granted, I don't work in sales but everybody sells - whether it's a product, a service or your personal brand. 

I also believe that sales skills are essential for any consultant because they teach you to think differently when you're trying to provide solutions, are doing presentations and pitches or are simply talking to a customer about a difficult situation.

Especially when it comes to solutions, you need to help your customer get to the solution on their own by probing them with questions and guiding them rather than point-blank dropping the solution onto them because that's not how they'll truly adopt it - they need to come up with it on their own so that it sticks and so that they firmly believe in it. 

Back to the book - it lays out the ideas and strategies behind some of the most successful sales teams and sales reps and how they perform the job in today's world of sophisticated buyers.

Most of the selling approaches used nowadays are no longer effective because buyers are fed up with being interrogated without receiving any value.

There's a better approach to successful selling that the book promotes - the Challenger model.

Why the Challenger Sales Approach Works?

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How Discovering & Following Your Passion Can Help You Have a Global Career [Video]

[fa icon="calendar'] 11-Dec-2018 09:00:00 / by Iliyana Stareva posted in Career

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When people ask me how old I am and then find out that I'm 28, they are often shocked. 

They're surprised that I've managed to achieve so many things in my career in such a short timespan and are curious to understand my journey and what I've done differently.

I don't consider myself extraordinary or different. There are so many people out there that I admire who have done way more tremendous things that I have. 

However, I do feel that I've learned a lot over the years by pushing myself outside of my comfort zone and trying new things to discover my passions and my strengths. 

I'm a Plymouth University alumni and I have kept in contact with the great team there. 

They recently reached out to me to ask if I could participate in their International Students Week and present in front of students about my career journey. 

I've always said that one of my purposes in life is to help so of course, I agreed and I want to share with you today the recording of my talk and the slides which you can view below.

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Why Work in PR: Advice from the Pros – Interview with Rafal Salak

[fa icon="calendar'] 10-Jul-2018 09:00:00 / by Iliyana Stareva posted in Public Relations, Career

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It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. 

I'm a big fan of Prowly where Rafal works. We've never met but we've been in touch through email or Twitter many times for various projects, initiatives or simply to share ideas.

Before you move onto the interview, don't forget to follow Rafal on Twitter

(If you've missed any of the previous interviews, you can take a look as well: Richard Bailey, Pippa Hanson, Jessica HodkinsonChryssa SkodraFarzana BaduelScott Guthrie, Sarah Hall, Angharad Welsh, Alex May and Maria Gergova-Bengtsson.) 

Why Work in Public Relations: Interview with Rafal Salak

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Why Work in PR: Advice from the Pros – Interview with Maria Gergova-Bengtsson

[fa icon="calendar'] 12-Dec-2017 09:00:00 / by Iliyana Stareva posted in Public Relations, Career

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It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Maria Gergova-Bengtsson who will share with us her exciting PR career story and offer key advice for students and young professionals who want to learn more about the industry and how to get into it. 

I'm glad to call Maria my friend even though we only met a few months ago in Sofia where she invited to speak at the IPRA conference. I truly admire Maria for the dedicated work that she is doing in the Bulgarian market, the team she has grown around her successful PR agency and the global network of professionals that she has built.

Before you move onto the interview, don't forget to follow Maria on Facebook and say Hi to her team on Twitter @United_Partners

(If you've missed any of the previous interviews, you can take a look as well: Richard Bailey, Pippa Hanson, Jessica HodkinsonChryssa SkodraFarzana BaduelScott Guthrie, Sarah Hall, Angharad Welsh and Alex May.) 

Why Work in Public Relations: Interview with Maria Gergova-Bengtsson

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