I started my career in PR.
That was a conscious choice, I wanted to do PR.
When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time.
That was also the time when social media started to pick up and businesses were trying to figure who owns it and how to do it for their benefit.
Authors and prominent PR pros like Brian Solis and David Meerman Scott got me more hooked and so I decided the follow PR as my career.
But a degree in International Business is not the typical path to get into PR, especially because you don't learn anything about press releases or working with the media.
So I had to learn all that by myself. How? Through books and internships.
I decided that if I wanted to get a job in PR immediately after I graduated, I had to gain practical experience.
So after my first year at university, I found a small social media agency in a town in Germany close to where I was living at the time and interned there for three months for free.
Was it easy - for the first time working in such a professional setting and without getting any money?