Iliyana's Blog

"My Employer" As The Most Trusted Institution in 2019

[fa icon="calendar'] 29-Jan-2019 09:00:00 / by Iliyana Stareva posted in Sustainability, Brands and Business

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I cover Edelman's Trust Barometer every year. 

This year's results came out last week and they did surprise me. Positively.

Trust has changed profoundly in the past year. People have been losing faith in traditional authority figures and institutions to help them navigate a turbulent world and more recently, they are losing confidence in the social platforms that fostered peer-to-peer trust because of fake news or false information being used as a weapon

We have shifted our trust to the relationships within our control and most notably our employers. 

People are now bringing their call for change to the workplace where they have a trusted relationship.

Employees are ready and willing to trust their employers, but the trust must be earned through more than “business as usual" and not simply operational excellence or decisions that would impact jobs. An organisation’s contributions to society, its values and its vision for the future all outweigh operational decisions in terms of earning trust.

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Rethinking Our 2017 Values: The Road Ahead

[fa icon="calendar'] 10-Jan-2017 09:00:00 / by Giles Hutchins posted in Personal Development, Sustainability

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Today we have a different post, a guest one by Giles Hutchins to open our eyes for the future and rethink our values as we approach the new year. 

Aware thinkers and leaders know what’s at stake. The global issues are too prominent to ignore. Whether it’s mass migration, political extremism, governmental incompetence, violence towards minorities, banking collapses, or evidence of stress and mental illness in epidemic proportions, we cannot ignore the fact that we are living in a time of upheaval, volatility and uncertainty.

The very planet itself is changing in character – with global water shortages, rapid soil erosion, marine species on the verge of collapse, Arctic sea ice at record lows, and a warming atmosphere which threatens the biosphere on which we all depend.

In today’s global conditions, ignoring the global issues facing humanity is ultimately a self-destructive existential choice.

Those opting to pretend that the status quo can be preserved as it is – or was – are blind to the facts of huge shifts globally, already occurring and set to increase. They also overlook the extraordinary human challenge afforded this generation. The ancient Greeks called such a time Kairos, a supreme moment of history, an incredible opportunity to step forward which if not adequately acted upon will pass us by.

This supreme moment asks us – demands us – to get radical and deal with root causes.

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To Solve Sustainability Issues We Need Focus & Collectivity 

[fa icon="calendar'] 09-Aug-2015 09:00:00 / by Iliyana Stareva posted in Sustainability

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You see me write about sustainability lately a lot. So by now, you should know that we need to do something, companies need to step up and take action, we as individuals need to do so too.

But there’s so much to do! So many issues to fix… The majority of organisations cannot tackle each and every one of them on their own. What we and they need is focus – start with one initiative, complete it successfully, tackle that one issue to make an impact and then move onto the next one.

You can’t run into every possible direction as you won’t go anywhere – it’s that simple. So today we are going to talk about one issue that needs to be solved – the growing global water footprint.

When it comes to water consumption, everyone has a responsibility to conserve more and use less. The average American lifestyle requires about 2,000 gallons per day – twice the global average – and shows no signs of stopping. CustomMade has created a really cool infographic, outlining our water usage (domestic, industrial and agricultural) and simple ways we can lessen our water consumption.

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Trust Me, PR is Dead But Conscious Business is Not

[fa icon="calendar'] 02-Aug-2015 08:37:00 / by Iliyana Stareva posted in Public Relations, Sustainability

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A few weeks ago, Stephen Waddington asked his community for their favourite 50 PR media – 10 blogs, 10 books, 10 communities, 10 newsletters and 10 podcasts – to crowdsource a summer list blog post (awesome idea, right?).

Of course, I jumped in too and mentioned Trust Me, PR is Dead as my favourite PR book this summer. (My blog actually ended up making his list!)

The one thing that stuck in my mind the most while reading the book was the super strong link that Robert Phillips makes between PR and sustainability. Honestly, I haven’t seen a PR professional advocating conscious business so passionately before. This makes the book more a business book, rather than a PR read.

I myself had researched social media for sustainability, but never really focused that much on the PR practice for sustainability, although it makes perfect sense. It comes natural to me – first because of my passion for sustainability, and second because I am a digital native and I understand or better yet live by the seismic changes that are happening in our society and the economy as a result. But I guess that’s not the case for many others.

The March of Conscious Business

PR as we once knew it might be dead, but conscious business is not. Or shouldn’t be. And it should guide the PR practice of the future.

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Why Companies Need to Step Up and Lead the Sustainability Agenda

[fa icon="calendar'] 19-Jul-2015 10:30:00 / by Iliyana Stareva posted in Sustainability

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In June 1992, over 30,000 people and more than 100 heads of states gathered in Rio de Janeiro for the largest environmental conference that became known as the Earth Summit.

The goal was to respond to the pressing global environmental challenges and to agree on a plan for tackling issues such as biodiversity, climate change, pollution and unsustainable production, extinction of resources, forest management, population growth, consumption rates and poverty.

The result: a declaration of 27 principles for nations to commit to becoming more sustainable. These are still adhered to today and influence political and business decisions.

But how far have we come?

Call me a pessimist, but not as far as we could have.

Sustainability Agenda not on the Corporate Radar

A recent survey by GlobeScan/SustainAbility has tracked and analysed the evolution of the sustainability agenda and what progress the leaders and institutions most responsible for driving it forward have made since the Earth Summit.

The one thing that stuck in my mind after reviewing the infographic with the results (see below) is that corporates and businesses have not advanced enough.

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