--- title: I build operating systems that turn customer signals into revenue — using AI. Senior Executive Operator. Builder. Author. Speaker. | Sustainability description: Sustainability | Insights on AI in Customer Success, post-sales operating models, and leadership. Written by a senior SaaS executive who builds the systems, not just the strategy. --- [**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/) [BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/) [Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com) ## Iliyana's Blog [![](https://www.iliyanastareva.com/hubfs/learnings%20from%20european%20women%20in%20tech%20conference.jpg) ](https://www.iliyanastareva.com/blog/my-4-learnings-from-european-women-in-tech) ## [My 4 Learnings from European Women in Tech](https://www.iliyanastareva.com/blog/my-4-learnings-from-european-women-in-tech) [fa icon="calendar'] 08-Jul-2023 09:52:10 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) posted in [Sustainability](https://www.iliyanastareva.com/blog/topic/sustainability), [Brands and Business](https://www.iliyanastareva.com/blog/topic/brands-and-business), [Career](https://www.iliyanastareva.com/blog/topic/career), [Artificial Intelligence](https://www.iliyanastareva.com/blog/topic/artificial-intelligence) [[fa icon="comment"] 0 Comments](https://www.iliyanastareva.com/blog/my-4-learnings-from-european-women-in-tech#comments-listing) Last week, I attended the [European Women in Tech](https://europeanwomenintech.com/) conference in Amsterdam. It's been a while since I went to an event like this and it was great to be back learning and networking. I attended dozens of sessions and wanted to spend some time reflecting on them.  The best way for me to reflect is by writing. Writing is my way of thinking and learning and I'm getting back to it more and more as well. So, here are my top learnings from the European Women in Tech conference. [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/my-4-learnings-from-european-women-in-tech) [![](https://www.iliyanastareva.com/hubfs/the%20case%20against%20fast%20fashion.jpg) ](https://www.iliyanastareva.com/blog/going-sustainable-when-it-comes-to-fashion-fast-vs-slow-fashion) ## [Going Sustainable When it Comes to Fashion - Fast vs Slow Fashion](https://www.iliyanastareva.com/blog/going-sustainable-when-it-comes-to-fashion-fast-vs-slow-fashion) [fa icon="calendar'] 20-Mar-2022 13:00:04 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) posted in [Sustainability](https://www.iliyanastareva.com/blog/topic/sustainability), [Zero-waste](https://www.iliyanastareva.com/blog/topic/zero-waste) [[fa icon="comment"] 0 Comments](https://www.iliyanastareva.com/blog/going-sustainable-when-it-comes-to-fashion-fast-vs-slow-fashion#comments-listing) At the beginning of the year, I [promised myself to go slower](https://www.iliyanastareva.com/blog/going-slow-in-2022).  That promise relates to clothes, shoes and accessories as well - either through 'slow fashion' or simply making a lot more conscious decisions about the things that I buy to wear for myself or my family (if at all).  Why am I making this decision? Because 'make, waste, dispose' is the premise of fast fashion and it doesn't fit with my [sustainability](https://www.iliyanastareva.com/blog/new-book-social-media-key-for-sustainability-communications) beliefs and [zero-waste efforts.](https://www.iliyanastareva.com/blog/how-i-started-living-a-greener-life-39-zero-waste/low-waste-ideas) Fast fashion has become so big and we're all guilty of it. We buy pretty clothes and fashion accessories or shoes that are the latest trends, we use them, then simply dispose of them and certainly, not everyone reuses them or recycles them. Fast fashion is basically “[an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.”](https://www.merriam-webster.com/dictionary/fast%20fashion) It's fueling your desire for “new" and FOMO. Thanks to COVID-19, [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/going-sustainable-when-it-comes-to-fashion-fast-vs-slow-fashion) [![](https://www.iliyanastareva.com/hubfs/how%20to%20live%20a%20greener%20life.jpg) ](https://www.iliyanastareva.com/blog/how-i-started-living-a-greener-life-39-zero-waste/low-waste-ideas) ## [How I Started Living a Greener Life - 39 Zero-Waste/Low-Waste Ideas](https://www.iliyanastareva.com/blog/how-i-started-living-a-greener-life-39-zero-waste/low-waste-ideas) [fa icon="calendar'] 01-Oct-2020 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) posted in [Sustainability](https://www.iliyanastareva.com/blog/topic/sustainability), [Zero-waste](https://www.iliyanastareva.com/blog/topic/zero-waste) [[fa icon="comment"] 1 Comment](https://www.iliyanastareva.com/blog/how-i-started-living-a-greener-life-39-zero-waste/low-waste-ideas#comments-listing) This is not going to be one of the typical posts on this blog. I'm not going to cover PR, marketing, customer success or project management. Instead, I'm going to talk about something far more personal - decisions and choices I've made to live a little bit of a greener and less wasteful life.  I've always been interested in sustainability but more from the business side of things. I even wrote my second dissertation on the topic.  Businesses indeed are those that can make the biggest impact on our planet, however, each individual can do little things as well to live greener and create less waste. That's what I'll share with you today - some greener changes that I've made to our household over the last few months.  ## But how did I decide to go greener?  Well, as much as I care about the environment and our planet, it all started when I got pregnant.  Pregnancy brings lots of excitement but also lots of worries. You want to do things right. So I was reading about all the things I can do and I cannot do while pregnant. [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/how-i-started-living-a-greener-life-39-zero-waste/low-waste-ideas) [![](https://www.iliyanastareva.com/hubfs/trust%20at%20work.jpg) ](https://www.iliyanastareva.com/blog/my-employer-as-the-most-trusted-institution-in-2019) ## ["My Employer" As The Most Trusted Institution in 2019](https://www.iliyanastareva.com/blog/my-employer-as-the-most-trusted-institution-in-2019) [fa icon="calendar'] 29-Jan-2019 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) posted in [Sustainability](https://www.iliyanastareva.com/blog/topic/sustainability), [Brands and Business](https://www.iliyanastareva.com/blog/topic/brands-and-business) [[fa icon="comment"] 0 Comments](https://www.iliyanastareva.com/blog/my-employer-as-the-most-trusted-institution-in-2019#comments-listing) I cover [Edelman's Trust Barometer](https://www.edelman.com/trust-barometer) every year.  This year's results came out last week and they did surprise me. Positively. Trust has changed profoundly in the past year. People have been losing faith in traditional authority figures and institutions to help them navigate a turbulent world and more recently, they are losing confidence in the social platforms that fostered peer-to-peer trust because of [fake news or false information being used as a weapon](https://www.iliyanastareva.com/blog/9-things-you-need-to-know-about-trust-in-2018).  We have shifted our trust to the relationships within our control and most notably our employers.  People are now bringing their call for change to the workplace where they have a trusted relationship. Employees are ready and willing to trust their employers, but the trust must be earned through more than “business as usual" and not simply operational excellence or decisions that would impact jobs. An organisation’s contributions to society, its values and its vision for the future all outweigh operational decisions in terms of earning trust. [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/my-employer-as-the-most-trusted-institution-in-2019) [![](https://www.iliyanastareva.com/hubfs/Beyond%20the%20Illusion%20of%20Separation.jpg) ](https://www.iliyanastareva.com/blog/rethinking-our-2017-values-the-road-ahead) ## [Rethinking Our 2017 Values: The Road Ahead](https://www.iliyanastareva.com/blog/rethinking-our-2017-values-the-road-ahead) [fa icon="calendar'] 10-Jan-2017 10:00:00 / by [Giles Hutchins](https://www.iliyanastareva.com/blog/author/giles-hutchins) posted in [Personal Development](https://www.iliyanastareva.com/blog/topic/personal-development), [Sustainability](https://www.iliyanastareva.com/blog/topic/sustainability) [[fa icon="comment"] 0 Comments](https://www.iliyanastareva.com/blog/rethinking-our-2017-values-the-road-ahead#comments-listing) ** *Today we have a different post, a guest one by [Giles Hutchins](http://gileshutchins.com/) to open our eyes for the future and rethink our values as we approach the new year. * Aware thinkers and leaders know what’s at stake. The global issues are too prominent to ignore. Whether it’s mass migration, political extremism, governmental incompetence, violence towards minorities, banking collapses, or evidence of stress and mental illness in epidemic proportions, we cannot ignore the fact that we are living in a time of upheaval, volatility and uncertainty. The very planet itself is changing in character – with global water shortages, rapid soil erosion, marine species on the verge of collapse, Arctic sea ice at record lows, and a warming atmosphere which threatens the biosphere on which we all depend. In today’s global conditions, ignoring the global issues facing humanity is ultimately a self-destructive existential choice. Those opting to pretend that the status quo can be preserved as it is – or was – are blind to the facts of huge shifts globally, already occurring and set to increase. They also overlook the extraordinary human challenge afforded this generation. The ancient Greeks called such a time *Kairos*, a supreme moment of history, an incredible opportunity to step forward which if not adequately acted upon will pass us by. This supreme moment asks us – demands us – to get radical and deal with root causes. [Read More [fa icon="long-arrow-right"]](https://www.iliyanastareva.com/blog/rethinking-our-2017-values-the-road-ahead) [All posts](https://www.iliyanastareva.com/blog/all) [Next [fa icon="angle-double-right"]](https://www.iliyanastareva.com/blog/topic/sustainability/page/2) ### Subscribe here! 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