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The Four Management Zones in the Age of Disruption

[fa icon="calendar'] 11-Apr-2022 13:01:00 / by Iliyana Stareva posted in Brands and Business, Growth

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I was recently made aware of a book called "Zone to Win" and having just watched a video summarising the key points, I found it fascinating.

It's not just about why established companies struggle to embrace disruptive innovation but about how they can do it. 

Even though I have not yet read the book, I thought it would be helpful to share some of the key points with you as they can be an eye-opener. 

The author, Geoffrey Moore, argues that companies struggle with disruption because of internal issues. Having worked in different types of industries and different organizational sizes, I can definitely agree. Internal processes and challenges stall innovation. Companies get too bogged down into fixing things rather than innovating and changing.  

To resolve such issues, the book says organisations need to segment the enterprise into distinct management zones, each with its own methods and metrics.

These zones are also aligned with the strategic horizons of the company - a model defined by McKinsey around annual planning of investments and resources and when you get a return on them. 

The Three Investment Horizons

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