The Content Marketing Institute released a new study into content marketing services for agencies. The research looked into:
- How many agencies have embraced content marketing as a service offering?
- How long have they been offering content marketing services?
- What types of services do they offer?
- What are their biggest challenges when working with clients?
I went through it and I want to share with you the key findings that stood out to me about the growth and development of content marketing services by agencies.
I've spent over seven years working in an agency or consulting agencies on how to grow their businesses and content marketing has become a top income source and service provided so a lot of the results don't surprise me, however, they certainly speak of the increasing trend where agency disciplines are merging. It's becoming harder and harder to differentiate between the marketing, PR and advertising agency as they all offer or can offer the same content marketing services.
Now to the research. Let's start with some facts.