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How and Why Inbound PR Helped You Transform Your PR Agency With Maria Gergova-Bengtsson

[fa icon="calendar'] 04-Jun-2019 09:00:00 / by Iliyana Stareva posted in Inbound PR, Agencies

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Since the Inbound PR book came out, there have been a number of agencies adopting the practice and creating new Inbound PR services to deliver better value to clients. 

I'm always eager to learn how PR agencies have transformed their businesses with Inbound PR and I know a lot of you're are interested in it too so I'm starting an interview series with agencies owners and CEOs who've made the jump to Inbound PR. 

First up is my now dear friend Maria Gergova-Bengtsson from United Partners - one of the first and most successful PR agencies in Bulgaria. 

Let's see what Maria has to say about how they've transformed their PR agency with Inbound PR and the results they've achieved so far.  

#1 When you first heard of Inbound PR, what did you think?

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How Agencies Win New Business [Report]

[fa icon="calendar'] 12-Mar-2019 09:00:00 / by Iliyana Stareva posted in Agencies

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If you run an agency (or any business for that matter), you know how important sales is. After all, it's how you win new clients, expand your service portfolio and generate revenue. 

Through my experience as an agency consultant at HubSpot, I've found that every agency has different sales, service and account management processes. Unfortunately, many don't even have processes which is, put simply, bad business practice (or no business practice?). 

Don't believe me? 

I'll give you the hard facts. 

We recently surveyed over 1,400 agency professionals from around the world to uncover the biggest sales challenges and published those in a new report called 2019 State of Agency Selling

Through this survey, we found that 46% of agencies only have a somewhat defined sales process, while the next largest group of 31% doesn't have a defined sales process at all. 

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7 Learnings about the State of PR Agencies

[fa icon="calendar'] 04-Dec-2018 09:00:00 / by Iliyana Stareva posted in Public Relations, Agencies

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Running a PR agency isn't easy. 

Clients press for results and often ask for free work just because they had a great idea; talent is hard to find, train and retain; the pace of change in communications and consumer behaviour is difficult to keep up with, and not to mention how little understood the term PR is. 

The World PR Report 2018-2019 looks at the state of PR agencies around the world, the type of growth and challenges they are facing and suggests areas of future-looking trends. 

I went through the report and wanted to share with you 7 areas that stood out to me the most. 

Here we go. 

7 Learnings about the State of PR Agencies 

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17 Must-Know Facts About Social Media & Digital Within PR Services & Education

[fa icon="calendar'] 13-Mar-2018 09:00:00 / by Iliyana Stareva posted in Social Media, Public Relations, Agencies

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The outlook for public relations in 2018 makes it clear that PR has work to be done to be fit for current client demands. 

Social media and digital has been one of the biggest areas for development in the PR industry over the last couple of decades. 

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. 

Towards the end of last year, the 2017 findings showed some insightful learnings that I want to share with you today. 

17 Must-Know Facts About Social Media & Digital Within PR Services & Education

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The State of the Marketing Agency: 14 Key Takeaways

[fa icon="calendar'] 06-Mar-2018 09:00:00 / by Iliyana Stareva posted in Agencies

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Do you know how hard it is to run a marketing agency? 

If you don't run one, you probably don't know. 

I had no idea until I started working with agencies on a daily basis. During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses. 

From thinking about where the next new client is going to come from to filling that open account manager role, these are some of the endless thoughts that go through agency owners' heads. 

But what's even harder is that there is no one-size-fits-all playbook that has all the answers. The only way agencies learn is from their own experiences or from those of other agencies. 

That agency-to-agency learning is what we try to facilitate for our agency partners at HubSpot because we know how valuable it is for them which is why I'm excited that we launched the Marketing Agency Growth Report just last week - a survey of over 1,000 agencies on their top challenges and provided solutions to them from experts in the field. 

Today, I want to share with you my key learnings from the benchmark data. 

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