Do you know how hard it is to run a marketing agency?
If you don't run one, you probably don't know.
I had no idea until I started working with agencies on a daily basis. During the two years as a Channel Consultant at HubSpot, I was exposed to over 200 agencies working closely with the owners and their challenges, opportunities and successes throughout the development and scale stages of their businesses.
From thinking about where the next new client is going to come from to filling that open account manager role, these are some of the endless thoughts that go through agency owners' heads.
But what's even harder is that there is no one-size-fits-all playbook that has all the answers. The only way agencies learn is from their own experiences or from those of other agencies.
That agency-to-agency learning is what we try to facilitate for our agency partners at HubSpot because we know how valuable it is for them which is why I'm excited that we launched the Marketing Agency Growth Report just last week - a survey of over 1,000 agencies on their top challenges and provided solutions to them from experts in the field.
Today, I want to share with you my key learnings from the benchmark data.