Iliyana's Blog

Disrupt or Be Disrupted [Video]

[fa icon="calendar'] 23-Nov-2021 11:00:00 / by Iliyana Stareva posted in Inbound Marketing, Marketing, Technology

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Last week, I had the pleasure of presenting at the Digital Marketing Transformation e-Conference on the topic of Disrupt or Be Disrupted. 

It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I loved it. I realised how much I miss it and how energised I feel by the audience and by the opportunity to share what I know. 

I'm a firm believer that knowledge is to be spread and not kept. That's why I am always thrilled when an opportunity to present arises and I jump on it right away. 

In the spirit of sharing, I want to make the video of my talk available to you so if you're curious to hear about digital disruption in marketing and in business in general, take a look at my presentation below. 

I cover four areas, bringing my experience from HubSpot and Cisco: 

  1. technological transformation 
  2. digital disruption 
  3. business models 
  4. specific activities you can take

I hope you enjoy the video! 

Disrupt or Be Disrupted [Video]

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Top 10 Content Marketing Trends for 2020 [Infographic]

[fa icon="calendar'] 24-Jan-2020 08:00:00 / by Iliyana Stareva posted in Public Relations, Marketing, Content Marketing

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2020 is here and I hope you are excited and ready for it. 

I also hope you've got your goals set up and if you work in marketing or PR, you have your work goals as well. 

But to achieve those professional goals, you'll have to be aware of what's going on in the industry and consider what might make your job easier or more difficult, what could be an opportunity or a thread. 

Threads especially must be considered early as these are risk factors that can ruin your efforts. 

So what should you expect in the world of content marketing in 2020? 

Quite a few exciting things. And some pretty logical focus areas. 

I've picked out three key trends that in my opinion are crucial and you can check out the other seven in a nice infographic below.

Content Marketing Focus Areas in 2020:

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80+ Influencer Marketing Statistics [Infographic]

[fa icon="calendar'] 14-Nov-2019 08:00:00 / by Iliyana Stareva posted in Public Relations, Marketing

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I've been doing some work on influencer marketing recently and specifically on why use it, best practices, examples etc.

I'm not going to go in the discussion around whether influencer marketing is the same thing as PR or not, whether it should be PR doing it or the marketing department. 

I'll just say that when I was working in a PR agency back 6-7 years ago, I was engaging a group of young beauty bloggers in a very similar fashion as influencer marketing preaches. 

Anyway, back to my research.  I've published a list of influencer marketing statistics before but I figured it's time to update that and share a new list that's more recent. 

So when I came across an infographic from smallbizgenius I knew I had found what I needed. 

It's a long and detailed infographic with more than 80 influencer marketing statistics. 

You can check out the infographic below but first, here are the stats that got my attention:

10 Top Influencer Marketing Stats:

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9 Tips To Improve Your Blog’s SEO Structure

[fa icon="calendar'] 15-Aug-2019 14:13:47 / by Paul Teitelman posted in Marketing, Blogging

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Continuing the SEO series, this is a guest post by SEO consultant Paul Teitelman

Blogging has evolved from a niche option to the standard of content marketing across just about every web niche you can think of, but this serves as a bit of a double-edged sword.

The popularity of blogging means that it’s very subject to diminishing returns, and perhaps nothing illustrates this better than SEO. With every single new blog that pops up, that’s a new piece of competition when it comes to getting eyes on your content through Google.

The key way to stand apart here is through making sure that you take the time not just to follow trends, but to make sure you have a fundamentally sound strategy for your SEO content.

So, whether you are putting together an editorial calendar for your own content or preparing some guidelines before hiring an outside content marketing service, here are some of the things you can do to help the SEO structure of your blog develop.

9 Tips to Improve Your Blog's SEO Structure

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Performing Content and SEO Audit to Boost Your Website

[fa icon="calendar'] 30-Jul-2019 09:00:00 / by Binh An Nguyen posted in Inbound Marketing, Marketing

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This is a guest post written by Binh An Nguyen from Market Ease.

What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking?

Whenever my client comes to me saying his or her website is suddenly performing poorly, or dipping in recent months, I’ll tell them that it’s time for a comprehensive audit.

An audit is a diagnostic analysis of your website’s health, specifically in the content and SEO aspects.

There are many steps involved in a website audit, but all it takes is a bit an analytical mind, and a bit of time on your hands.

I’m going to show you a simple way to do your audit, including some free online tools that can help you get the job done.  Let’s dive in!

Why you need an audit

If you wish to have any hope of putting your website on the first page of Google, then you’ll need to make sure your website’s content is as optimised as it can be.

Because the internet is an ever-changing landscape, a routine audit can help in:

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