My start-up Smile Arty has now been live for about three months.
Painful months. It was hard, really hard in the beginning. Things like getting the company registered, getting a bank account, setting up everything for accounting, revenue etc. were nerve-racking.
The one thing that was easy was the website and all the content.
I say easy because I have a PR background and I now work in inbound marketing so I didn't have to start learning any of this from scratch whereas the whole administrative thing for a new business was completely new to me.
I have to say, though, in less than three months, content started working.