I've been doing some work on influencer marketing recently and specifically on why use it, best practices, examples etc.
I'm not going to go in the discussion around whether influencer marketing is the same thing as PR or not, whether it should be PR doing it or the marketing department.
I'll just say that when I was working in a PR agency back 6-7 years ago, I was engaging a group of young beauty bloggers in a very similar fashion as influencer marketing preaches.
Anyway, back to my research. I've published a list of influencer marketing statistics before but I figured it's time to update that and share a new list that's more recent.
So when I came across an infographic from smallbizgenius I knew I had found what I needed.
It's a long and detailed infographic with more than 80 influencer marketing statistics.
You can check out the infographic below but first, here are the stats that got my attention: