333 pages full of insights around internet users and usage, e-commerce, advertising, work, education, freemium business models and more.
It's pretty detailed and there's so much to learn.
I've gone through the whole report and wanted to share some of the things that stood out to me.
Before I go into the facts and learnings, I want to share this quote which I believe is very relevant to today's business and consumer reality, and specifically, businesses need to pay serious attention to this because few are living and breathing this:
The rapid rise of gathered / analyzed digital data is often core to the holistic success of the fastest growing & most successful companies of our time around the world. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. This, in turn, can drive higher customer satisfaction. Better data-driven tools can improve the ability for consumers to communicate directly & indirectly with businesses & regulators.
Now onto the learnings.