Last week, we covered the first part of Brian Halligan's and Dharmesh Shah's keynote at our HubSpot INBOUND conference from two weeks ago.
After learning from Brian about how to get from startup to scaleup, today we'll look at what Dharmesh, HubSpot's CTO and co-founder, shared on how to grow better consistently by looking at the three key functions - marketing, sales and customer service - and how they should be creating a delightful customer experience at each key stage they take care of - attract, engage and delight.
Dharmesh started with a personal story of how he got to spend a whole dinner with Elon Musk.
As the evening was progressing, Dharmesh asked Elon an important question, namely "How do you work towards solving really big problems?"
Here's how Elon explained it:
"Let's say you're trying to get your company from point A to point B. Every person on the team is a vector. Your progress is determined by the sum of all vectors."
Now Dharmesh was a bit puzzled and of course, got to do some thinking around this.
Let's look at this a bit.