76% of communications professionals agree that ‘digital communications is the future of communications.'
How many of them actually live by this now is not a lot as you'll see below.
Before I get into some of the stats, I want to make a quick comment. Digital and social media as well as proving their ROI continue to remain this widely challenging area for communications professionals which is beyond me. It's been over a decade since this movement started and you'd think that 10+ years should be enough to change mindsets and work procedures.
Change management is not easy, I know. But not adapting quickly puts your company at too big of a risk. Sticking with the status quo might allow you to continue growing at the same rate but I'd urge you to think about your cost of inaction and see how that growth rate would be affected if you didn't change quickly enough.
Let's look into the data now.