Continuing the SEO series, this is a guest post by SEO consultant Paul Teitelman.
Blogging has evolved from a niche option to the standard of content marketing across just about every web niche you can think of, but this serves as a bit of a double-edged sword.
The popularity of blogging means that it’s very subject to diminishing returns, and perhaps nothing illustrates this better than SEO. With every single new blog that pops up, that’s a new piece of competition when it comes to getting eyes on your content through Google.
The key way to stand apart here is through making sure that you take the time not just to follow trends, but to make sure you have a fundamentally sound strategy for your SEO content.
So, whether you are putting together an editorial calendar for your own content or preparing some guidelines before hiring an outside content marketing service, here are some of the things you can do to help the SEO structure of your blog develop.