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The Top Posts on Iliyana's Blog for 2020

[fa icon="calendar'] 06-Jan-2021 08:00:00 / by Iliyana Stareva posted in Blogging

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As the new year begins, not only do I reflect on what's happened for me personally and professionally, but also on how this blog has been performing. 

I'll have to be honest, 2020 was rather busy for me with a still relatively new job at a new company in a new country, getting pregnant and giving birth, moving to a new city, buying a house and furnishing it. 

I didn't neglect the blog but I didn't have as much time for it as I would have wished so I had to move down my publishing schedule from once a week to once every two weeks. 

With that in mind, I was curious to see the performance of the blog posts I wrote and published last year and of those from all time. 

Let's dive in. 

The Top 10 Posts on Iliyana's Blog Published in 2020

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The Best of 2019 on Iliyana's Blog

[fa icon="calendar'] 08-Jan-2020 17:00:24 / by Iliyana Stareva posted in Blogging

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Happy New Year everyone!

We closed 2019 talking about the importance of setting personal and professional goals for 2020 and I want to start 2020 with an analysis of the best posts of 2019 and why. 

I do this every year and it helps me plan the content that I should be creating in the new year based on the popularity of past posts. 

At the end of the day, I write to share my knowledge with you but I also want to ensure that what I write is of value to you as my readers. 

So let's get started. 

Top 10 Blog Posts Written in 2019 Based on Traffic

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9 Tips To Improve Your Blog’s SEO Structure

[fa icon="calendar'] 15-Aug-2019 14:13:47 / by Paul Teitelman posted in Marketing, Blogging

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Continuing the SEO series, this is a guest post by SEO consultant Paul Teitelman

Blogging has evolved from a niche option to the standard of content marketing across just about every web niche you can think of, but this serves as a bit of a double-edged sword.

The popularity of blogging means that it’s very subject to diminishing returns, and perhaps nothing illustrates this better than SEO. With every single new blog that pops up, that’s a new piece of competition when it comes to getting eyes on your content through Google.

The key way to stand apart here is through making sure that you take the time not just to follow trends, but to make sure you have a fundamentally sound strategy for your SEO content.

So, whether you are putting together an editorial calendar for your own content or preparing some guidelines before hiring an outside content marketing service, here are some of the things you can do to help the SEO structure of your blog develop.

9 Tips to Improve Your Blog's SEO Structure

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How Blogging Got Me to Publish a Book and How You Can Do It Too

[fa icon="calendar'] 06-Aug-2019 07:30:10 / by Iliyana Stareva posted in Writing, Blogging

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When I was in my first year at university, I fell in love with marketing and communications and specifically, PR.

This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career.

But authors like Brian Solis and David Meerman Scott helped me make my choice.

I decided to follow their footsteps and set myself a goal: One day, I will publish a book about PR with Wiley.

Little did I know that eight years later, I'd achieve my goal.

How did I do it? By starting a blog in that first year of university.

As I didn't study PR, a blog was the best way to develop writing skills that are so crucial for PR. Also, social media and SEO are another set of skills you need so that you can spread the word about your blog and have a readership.

But what was crucial was that I didn't give up. It was hard, it was time-consuming to do on top of all of your responsibilities but 7+ years later, I still keep publishing content once a week.

It's discipline and persistence that are required for remarkable content.

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The Best of Iliyana's Blog for 2018

[fa icon="calendar'] 25-Dec-2018 09:00:00 / by Iliyana Stareva posted in Blogging

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The Christmas holiday is always a good time for reflection. 

I think about the past year and what I've done, what I've learned, what I've achieved, where I've travelled (19 international trips and 13 countries visited to be precise), the people I've met, really everything about in my life. 

I also think about this blog and how for yet another year (its 7th!), I've managed to keep up with it because it's hard to have a demanding full-time job and then keep maintaining this blog on the side in addition to publishing my first book Inbound PR

But I'm a firm believer that with persistence and hard work, everything is possible. 

As part of my reflection process, I spent some time reviewing the most popular blog posts of 2018 on this blog so that I can better plan my content for 2019 and respond to your needs as my readers. 

Below you can find a list of the top posts based on views and at this stage, I want to say thank you to my readers for staying with me, reading my work and engaging with this blog!

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