Iliyana's Blog

What Was Hot on Iliyana's Blog in 2017

[fa icon="calendar'] 02-Jan-2018 09:00:00 / by Iliyana Stareva posted in Blogging

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2017 flew by!

I didn't even notice how the end of the year came because so many things happened last year in my professional and personal life such as getting my dream promotion at HubSpot, signing a book contract with Wiley about Inbound PR, snorkeling in Iceland in January, seinig a leopard in South Africa, learning to make sushi, making a ton of new friends and in total, checking in at Dublin Airport 15 times  to make trips.

When reflecting on my year, my blog is an important piece to think about as well because it's a big part of my life. It's now been 6 years since I started it and I've been publishing a new post at least once a week every week ever since.

It was this blog that led to my book so I'd like to show you the most popular blog posts of 2017 as well as a few charts around traffic performance and online sources. 

The Most Popular Blog Posts on Iliyana's Blog Published in 2017

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How to Tell a Great Story: The Science and The Method

[fa icon="calendar'] 25-Jul-2017 08:30:00 / by Iliyana Stareva posted in Storytelling, Blogging, Inbound PR

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Studies have shown that our brains are more engaged by storytelling rather than hard facts, sometimes by up to 22 times. 

In content marketing, telling stories has become a more and more sought out method. 

That's because making a personal connection rather than pushy sales and marketing tactics works better when you want to generate new business or engage your customers.

Not to mention that in our information overload era your biggest struggle as a marketer is the fight for attention. There's too much noise out there. It's close to impossible to stand out, especially when people's attention spans are shorter than those of a gold fish - only 8 seconds... 

Creating break through stories, though, is both an art and a science. You need the science and the data to tell you what your strategy should be around storytelling in terms of narratives and content types, and you need the art to be able to craft a storyline that sticks. 

We'll look at both today. 

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How Your Blog Posts Can Earn Better Inbound Links

[fa icon="calendar'] 18-Jul-2017 09:00:00 / by Joseph Payne posted in Inbound Marketing, Marketing, Blogging

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This is a guest post by Joseph Payne from CouponsMonk. 

From research to playing with words, you make efforts on each and every blog posts. But do you earn enough inbound links on it? Does your hard work pay off?

Be it an article or video content in blog posts, earning inbound links is a prerequisite to succeed in SEO. This is one of the best ways to drive traffic to your website and engage readers. But most of the marketers lag behind in creating attractive content

Content is a crucial thing that can either make or break your marketing strategy. In order to survive in this cut-throat competition, it becomes part and parcel to focus on content creation. 

It’s time for you to craft blog posts in such a way that it drives skyrocket traffic to your site. As a result, it would greatly impact your marketing strategy, improving your brand values and your SEO ranking. 

Getting smart with the strategy simply means understanding your audience thoroughly and creating content accordingly. When content is created while considering the audience, then i's apparent that you can significantly engage readers. 

Here are some key ideas to take into consideration when revamping your content marketing strategy in such a way that it can earn better inbound links.

5 Types of Blog Posts That Earn Inbound Links

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5 Key Ingredients of a Blog Post That You Rarely Think About

[fa icon="calendar'] 20-Jun-2017 08:30:00 / by Danny Adams posted in Blogging

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Guest post by Danny Adams from EssayHelp.

If you are a writer or copywriter who decided to go blogging, you already know by now that being just a writer is not enough. There are a lot of things involved in the industry of blogging. A writing skill alone is not going to make it up there.

That doesn't mean it's hopeless, though. It just means that you need to learn a thing or two to maximize those writing skills. You will have to adapt a little to fit in and to not just be a blogger, but a great blogger.

Years ago, blogging opened the door to anyone to express their thought. Brands also jumped on the bandwagon and a big mistake back then was that they approached blogging like any other piece of written content. That's not what consumers want to read online so bloging for companies needs to also be approached in a different way. 

Some guidelines around what makes up a great post can be a helpful start. 

Let's take a look. 

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5 Key Learnings from 5 Years of Blogging

[fa icon="calendar'] 03-Jan-2017 08:30:00 / by Iliyana Stareva posted in Blogging

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My blog just turned five. Can you believe it? I can't! When did this happen? Time really flew by. 

But I've learned a lot, I've experienced a lot and I've met some amazing people. 

Blogging is one of the best ways to develop new skills and to think.

Seriously, that last part sounds weird but it's true.

For me, putting things into words on the screen is the absolute best way to think through and reflect, to gather my thoughts, to analyse them, to put them into structured, sense-making expressions and then to develop new ideas. 

It's the best way to come up with something. It's how Inbound PR was born - through writing. 

Blogging is an immense way to expand your thought process and your knowledge because by researching a topic you want to cover you learn new things and by writing about it you fully develop a knowledge bank. 

Then comes, of course, your own brand building. Blogging is fantastic for that but only when you do it right. 

And this is what I want to share with you today - my 5 key learnings from 5 years of blogging - that will help you get started and build your own brand through blogging. 

5 Key Learnings from 5 Years of Blogging:

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