Studies have shown that our brains are more engaged by storytelling rather than hard facts, sometimes by up to 22 times.
In content marketing, telling stories has become a more and more sought out method.
That's because making a personal connection rather than pushy sales and marketing tactics works better when you want to generate new business or engage your customers.
Not to mention that in our information overload era your biggest struggle as a marketer is the fight for attention. There's too much noise out there. It's close to impossible to stand out, especially when people's attention spans are shorter than those of a gold fish - only 8 seconds...
Creating break through stories, though, is both an art and a science. You need the science and the data to tell you what your strategy should be around storytelling in terms of narratives and content types, and you need the art to be able to craft a storyline that sticks.
We'll look at both today.