The digital era’s new consumer demands a new approach to PR.
Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online.
This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. It will give you a clear framework for putting numbers to reputation.
Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods.
Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.