Iliyana's Blog

How Inbound PR Came About

[fa icon="calendar'] 27-Aug-2019 09:00:00 / by Iliyana Stareva posted in Public Relations, Inbound Marketing, Inbound PR

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Do you remember the days when Twitter had just come out and people were trying to figure out how to use it for business?

I do. In fact, I became fascinated with social media for business. I was still a student but I could already see the massive shifts happening in the communications world.

Even though I studied International Business, my passion for comms made me follow big names such as Brian Solis and David Meerman Scott who were pioneers in how to do PR the modern way.

And so I decided to pursue a career in PR. I read every book on PR that I could get my hands on, I interned in PR and I worked part-time in a PR agency during my final year at university.

I tried to learn everything I could.

I did everything - I wrote press releases, I pitched national and regional media through email and cold calls, I worked with bloggers, I managed social media channels.

It was great. I learned a lot.

But I could see that even though I worked so hard and my agency team did too, we were basically just slaves in the eyes of the client. They didn’t consider us strategic advisers. We were just implementers and every time we tried to convince the client to do something new, it was close to impossible.

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Performing Content and SEO Audit to Boost Your Website

[fa icon="calendar'] 30-Jul-2019 09:00:00 / by Binh An Nguyen posted in Inbound Marketing, Marketing

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This is a guest post written by Binh An Nguyen from Market Ease.

What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking?

Whenever my client comes to me saying his or her website is suddenly performing poorly, or dipping in recent months, I’ll tell them that it’s time for a comprehensive audit.

An audit is a diagnostic analysis of your website’s health, specifically in the content and SEO aspects.

There are many steps involved in a website audit, but all it takes is a bit an analytical mind, and a bit of time on your hands.

I’m going to show you a simple way to do your audit, including some free online tools that can help you get the job done.  Let’s dive in!

Why you need an audit

If you wish to have any hope of putting your website on the first page of Google, then you’ll need to make sure your website’s content is as optimised as it can be.

Because the internet is an ever-changing landscape, a routine audit can help in:

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B2B and B2C Content Marketing Statistics 2019 [Infographic]

[fa icon="calendar'] 30-Apr-2019 09:00:00 / by Iliyana Stareva posted in Inbound Marketing, Content Marketing

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Content Marketing has been around for quite some time.

We use it in inbound marketing, we use it in inbound PR, we use it in internal communication, we use it any time we need to interact with an audience. 

Content has become a business asset.

In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource.  

I learned this from a very cool infographic from my friends over at PointVisible that I want to show you today. 

You can take a look at the full image below but I to run through some of the key statistics from my point of view.

6 Key Facts About the State of Content Marketing

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If You Are Not Doing Video Marketing, You Need to Start Now. Here's How.

[fa icon="calendar'] 22-Jan-2019 09:00:00 / by Iliyana Stareva posted in Inbound Marketing, Marketing

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Video is no longer an awareness play, left to big businesses with big agencies and big budgets. 

Video is now everywhere and anyone with a smartphone can play. 

Many brands are jumping on video marketing as they recognise the need for it but are still struggling to create the type of engaging videos that their audience can connect to or be interested in watching until the end. 

Social networks too are placing video at the very front - Facebook launched a whole section that surfaces personalised videos to your interests and past activity, Instagram Live is booming, YouTube is at an all-time high when it comes to usage. 

But creating videos that are personalised and authentic is hard. Sometimes it works, other times it doesn't. And everyone has a different opinion.

Take the latest Gillette ad campaign "We Believe" - it sparked a lot of controversy, some loved it, others really hated it

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2018 Overview and a Happy New Year

[fa icon="calendar'] 01-Jan-2019 09:00:00 / by Iliyana Stareva posted in Public Relations, Inbound Marketing, Leadership, Internal Communication

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Happy New Year my readers!

I hope 2019 is going to be successful, happy, fruitful, filled with emotions and achievements and the most enriching experiences for all of you! 

As I said last week, I tend to reflect a lot when the year ends. Last week we reviewed the top posts on this blog based on views, this week I want to show you the 12 posts that defined 2018 for me. 

They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media. 

Below is the selection of my favourite posts per month out of the 51 pieces that I wrote in 2018. 

On to a fabulous 2019 and more PR, inbound PR, marketing and business posts!

The 12 Blog Posts of 2018 that Defined Iliyana's Blog

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