Nowadays, millions of organisations around the world do inbound.
At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions.
The inbound movement began with inbound marketing which enabled companies to adjust to this new reality and attract customers to their products and services via content marketing, social media marketing, SEO and other types of owned media. This approach allowed businesses to generate a ton of leads and pass them onto sales to close them as customers. It worked really well and it still does but it's not enough.
Just as 13 years ago, we're now seeing another shift in the market that centres around customers as your biggest driver of revenue growth.
With that, the definition of inbound and the inbound methodology had to adapt too to help businesses grow better in the 21st century.
Let me welcome you to the era of Inbound 3.0 and help you understand how you can be a true inbound business.