Iliyana's Blog

Made to be Seen: 5 Ways to Upgrade Your Marketing With Visual Content

[fa icon="calendar'] 21-Mar-2017 09:00:00 / by Alexander Kulbov posted in Inbound Marketing

[fa icon="comment"] 0 Comments

This is a guest post by Alex Kulbov from Escreo

Before we think with our heads, we need to see with our eyes. And what lies before them usually sets the course for the way we perceive and evaluate it.

Contrary to popular belief, you don’t necessarily need to create something beautiful in order for it to be effective. You just have to make it memorable. To provoke a reaction. Whether it’s an ad, a step-by-step guide or a new web design, the visual elements of your marketing need to catch the eye and build a positive, credible persona for your clients to appreciate.

Design is crucial for every business. If you’ve neglected it so far, it’s about time you utilize its admirable effect.

Design trends have a lifespan of approximately two years, so it’s important to stay ahead of the game. Most of them are dictated by media and technology, but user-based feedback and demands will yet inculcate themselves into the market.

Here’s how to upgrade your marketing visual content in 2017 in order for your business strategies to cut the mustard.

Read More [fa icon="long-arrow-right"]

Buyer Persona, Buyer's Journey and Content Plan Template

[fa icon="calendar'] 07-Mar-2017 08:30:00 / by Iliyana Stareva posted in Inbound Marketing

[fa icon="comment"] 0 Comments

As some of you know, I'm starting my own business together with my mum. 

It's an e-commerce startup for arts and crafts and we'll be launching the website next week. 

As part of the process, I've been developing the website (by the way, Shopify is amazing for e-commerce!) and planning all PESO (paid, earned, shared, owned) activities with a particular focus on social media. 

And because I work at HubSpot – the pioneers of inbound marketing – and consult my clients day in and day out on best practices for inbound, I'm truly preaching what I teach with my own business. 

While preparing my buyer personas, their buyer's journey and working through the content plan for them, I needed a template or a tool that would work for me. 

I couldn't find anything suitable so I ended up creating my own simple Google Sheet that with just one view visualises all the important parts of this planning and follows the correct way of doing content creation for inbound. It also helps with your keywords strategy

This template for buyer persona, buyer's journey and content campaign plan development is what I want to give to you today. 

Read More [fa icon="long-arrow-right"]

Content Marketing Isn't The Future, It's The Present

[fa icon="calendar'] 14-Feb-2017 09:00:00 / by Martina Stričak posted in Inbound Marketing

[fa icon="comment"] 0 Comments

This is a guest post by Martina Stričak from Point Visible. 

Can you believe it, it's 2017 and content is still the king? Some things never change!

You know what they say – if something is good, why change it? No matter how much marketers are trying to find other ways to promote services or products, it all always comes down to creating great content.

As time goes by and different things become popular and less popular, content marketing is going through changes as well, but it's always here.

Over the last few years, a vast majority of marketers, both B2B and B2C, stated that content marketing is a major part of their general marketing strategy and budget for the upcoming year. In fact, for 2017, ¾ of marketers said they will invest more in content marketing than in 2016. There has to be something in it, right?

Well, there definitely is. With increased number of various apps and extensions that are made to block „traditional“ online ads (like banners and pop ups), content marketing has become a go-to way of promoting a product or a service.

Read More [fa icon="long-arrow-right"]

The 2017 Visual Content Marketing Statistics You Can't Miss

[fa icon="calendar'] 24-Jan-2017 08:30:00 / by Iliyana Stareva posted in Inbound Marketing

[fa icon="comment"] 0 Comments

By 2017, video content will represent 74% of all internet traffic.

I can't say that I'm surprised. 

Visual content was the biggest marketing trend for me for 2016. There were a lot of people and businesses jumping on it, particularly on the use of video or social networks that support videos and cool visuals such as Snapchat and Instagram. 

We've heard a lot about video during INBOUND16 as well where visuals and video were prominent more or less in every talk. 

Venngage went a step further and gathered the insights from marketing people about visual trends and put the results into a handy infographic that I want to show you today. (Disclaimer: I took part in the survey too.)

Here are some of the most interesting findings: 

Read More [fa icon="long-arrow-right"]

Content: The Glue Between Inbound and PR

[fa icon="calendar'] 17-Jan-2017 09:00:00 / by Iliyana Stareva posted in Public Relations, Inbound Marketing, Inbound PR

[fa icon="comment"] 0 Comments

When I started working on the Inbound PR concept, my initial thought was that PR pros are really great at content creation and storytelling but they were pretty bad at measurement. I remember that from my days working in the industry.

On the other hand, inbound marketing people are well versed in data and numbers - this is what I saw from working with hundreds of agencies as a consultant at HubSpot. 

Then I decided to dig into the two disciplines. 

What's Public Relations? 

As per definition, public relations is the strategic communication process that builds mutually beneficial relationships between an organisation and its publics. This comes from the Public Relations Society of America (PRSA) which is the leading PR organisation in the world.

The Chartered Institute of Public Relations (CIPR) in the UK – the other leading PR body – argues that:

"Public relations is about reputation - the result of what you do, what you say and what others say about you. Public relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics."

As you can see from the definitions, PR is all about reputation and engaging in meaningful relationships with various publics.

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Iliyanas_Blog_among_50_PR_Blogs Chosen_by_Graduates.jpg

Get Social