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Edyta Kowal

Edyta is an independent expert in strategy consulting, content marketing, social media and non-standard forms of communication for consumer brands and B2B SaaS. Most often she supports them “from the inside” as a shadow consultant. She’s particularly interested in designing processes to streamline work between sales and marketing. She teaches Internet Marketing to postgraduate students at the AGH University of Science and Technology in Kraków and Białystok University of Technology. Earlier, she spent 4 years managing Prowly’s global marketing and content strategy and running an international public relations service. She was the editor-in-chief of Proto, a public relations website for industry actors, and worked as a PR specialist supporting brands like Castrol and Evenea. After hours, she is a co-driver of a blue mazda MX5.

Recent Posts

5 Proven Strategies to Generate Leads in SaaS

[fa icon="calendar'] 23-Apr-2020 08:00:00 / by Edyta Kowal posted in Inbound Marketing, Content Marketing

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This is a guest post by Edyta Kowal.

The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and make a purchase, and not just browse around and leave empty-handed without even exchanging a single word with the sales assistant.

One marketing buzz term we’ve all been hearing over and over again is optimisation. We optimise costs, methods, and procedures to save time and money. Then why is it so easy to fall into the trap of only looking at the number of leads and not their quality? After all, busted budgets, Sales resources, and even brand image are at stake.

Let me talk to you about my top strategies for generating leads in SaaS (and not only). 

5 Proven Strategies for Generating Leads in SaaS

#1. Define who you are speaking to

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Show Me Your Online Newsroom and I'll Tell You Who You Are

[fa icon="calendar'] 05-Mar-2019 09:00:00 / by Edyta Kowal posted in Public Relations, Inbound PR

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This is a guest post by my friend Edyta Kowal from Prowly.

A newsroom has always been a brand’s window on the world.

But the way we’ve been communicating with the world through this tool has changed quite a bit over the years.

Today, in the era of oversupply of all sorts of content, which almost everyone creates now, we find it increasingly difficult to be distinct.

On the other hand, PR people some time ago already accepted the fact that they wouldn’t be able to accomplish much by speaking just to journalists or keep focusing on the same dull formats used over and over again.

The development of new technologies, the ever-present digital connections, as well as the increasingly demanding and well-informed audiences—all these elements have contributed much to the fact that working in PR today requires a more comprehensive approach and oftentimes taking actions that are far from standard.

Most of all, however, it requires a focus on activities that will make audiences come to you because you can offer something extra, like a solution to their problem or something that will address their needs.

It is this subtle contrast between outbound and inbound that makes all the difference. And makes PR now more exciting than ever.

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