This is a guest post by Edyta Kowal.
The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and make a purchase, and not just browse around and leave empty-handed without even exchanging a single word with the sales assistant.
One marketing buzz term we’ve all been hearing over and over again is optimisation. We optimise costs, methods, and procedures to save time and money. Then why is it so easy to fall into the trap of only looking at the number of leads and not their quality? After all, busted budgets, Sales resources, and even brand image are at stake.
Let me talk to you about my top strategies for generating leads in SaaS (and not only).