Over the past few years, businesses have embraced digital transformation with the promise of exponential productivity, revolutionary customer experiences and unprecedented innovation. However, the reality has been far more complex. Instead of achieving seamless operations, many companies find themselves in a web of siloed applications and inefficient processes.

On average, enterprises use over 473 SaaS applications, leading to fragmented workflows and lost productivity. Despite significant investments in cloud transformation, few enterprises have seen a return on investment. The reliance on outdated 20th-century platforms has left businesses searching for a better way forward.

Enter Agentic AI: A New Path to Business Autonomy

The marketing world has been significantly transformed by the advent of artificial intelligence (AI). With AI's ability to streamline processes, enhance personalisation, and boost content quality, savvy marketers are leveraging its power to stay ahead of the curve. 

I use AI every day for various content marketing activities and I save at least double the time if not more thanks to Gen AI these days and especially ChatGPT that I am a huge fan of not just for content creation but also for research, ideas generation and advice. 

I recently came across a research by HubSpot called the "AI Trends for Marketers" and wanted to share its key learnings. The paper provides a comprehensive overview of how AI is reshaping marketing strategies and operations as well gives practical tips to help marketers leverage AI effectively.

Key AI Trends for Marketers

What was the best thing about November? 

To me, it was the World Forum events we run across Europe at ServiceNow. 

We welcomed over 5,000 customers and partners in four locations: London, Frankfurt, Paris and Rotterdam. 

The exchange was incredible! There was so much learning on stage and off stage while networking. 

Reflecting on the discussions, the main conversations were around 5 key themes which we covered in the main keynotes of each event. I'd like to share these with you today. 

5 Common Themes of Concern for Businesses Today

Last week, I attended the European Women in Tech conference in Amsterdam. It's been a while since I went to an event like this and it was great to be back learning and networking.

I attended dozens of sessions and wanted to spend some time reflecting on them. 

The best way for me to reflect is by writing. Writing is my way of thinking and learning and I'm getting back to it more and more as well.

So, here are my top learnings from the European Women in Tech conference.