Iliyana's Blog

The Key Cultural and Country Preferences for Effective Leadership

[fa icon="calendar'] 04-Dec-2019 08:00:00 / by Iliyana Stareva posted in Leadership, Program Management, Project Management

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There's no doubt that organisational culture impacts the behaviour, values and practices of anybody working at that organisation. 

As a program manager, I've always thought of myself as a different type of leader who acts as a change agent to help create a positive organisational culture among my project or program team.  

But since I've always worked in an international environment and with multi-cultural teams, that's not always been easy. 

I've written about cultural differences before and they play a huge role in the success of any project or program. 

In fact, knowledge and awareness of cultural values can enable leaders and managers to effectively manage and work through intercultural conflict and interactions.

To learn more, I found a research a while ago performed by GLOBE that maps leadership within cultural groups around the world. 

The GLOBE research team defines leadership as the "ability of an individual to influence, motivate, and enable others to contribute toward the effectiveness and success of the organisations of which they are members."

The team found that members of different societies have differing expectations from their leaders that are influenced by their cultural values. They also identified leadership attributes that were culturally-endorsed.

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How to Give a Great Presentation

[fa icon="calendar'] 30-Oct-2019 08:00:00 / by Iliyana Stareva posted in Personal Development, Career, Leadership

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One of my favourite things to do is to give a presentation. 

I love public speaking. It fills me with energy and it's the crowd that feeds me with it. 

But I used to hate public speaking. 

In my first year of university, I had to present on a marketing project in front of the class - about 90 people - and I remember how nervous I was and how my nerves got the best of me. I was sweating, my voice was trembling, I couldn't look anybody in the eyes and I don't think I managed to transmit my message to my public. I was ashamed when it was all over. 

My initial reaction to this 'failure' was that I was never going to do public speaking again. I was terrified and I never wanted to experience this again. 

But after a couple of days, my attitude changed. I decided that I was going to overcome this fear and I was going to become a terrific public speaker. 

I don't know if I am a terrific public speaker but I can certainly say that I no longer loathe giving presentations in front of small and large groups, I love it and I welcome it. The more, the better. 

So how did I do it?

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5 Questions with Iliyana Stareva - Digital Leaders

[fa icon="calendar'] 26-Sep-2019 08:00:12 / by Iliyana Stareva posted in Technology, Leadership

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I was a speaker at a fantastic event called DigitalK earlier this year in Sofia that was all about digital and digital transformation

As I'm starting a new job at Cisco next week and because Cisco is all about digital transformation, I wanted to look at various things I've written and participated in about and around digital so I remembered this interview I did prior to the conference in Sofia. 

Take a look at what digital means to me and how I see it impacting the business world. 

5 Questions About Digital

How do you see the world in 5 years?

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2018 Overview and a Happy New Year

[fa icon="calendar'] 01-Jan-2019 09:00:00 / by Iliyana Stareva posted in Public Relations, Inbound Marketing, Leadership, Internal Communication

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Happy New Year my readers!

I hope 2019 is going to be successful, happy, fruitful, filled with emotions and achievements and the most enriching experiences for all of you! 

As I said last week, I tend to reflect a lot when the year ends. Last week we reviewed the top posts on this blog based on views, this week I want to show you the 12 posts that defined 2018 for me. 

They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media. 

Below is the selection of my favourite posts per month out of the 51 pieces that I wrote in 2018. 

On to a fabulous 2019 and more PR, inbound PR, marketing and business posts!

The 12 Blog Posts of 2018 that Defined Iliyana's Blog

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6 Key Tactics to Use When You Need to Persuade Someone

[fa icon="calendar'] 06-Nov-2018 09:00:00 / by Iliyana Stareva posted in Leadership, Program Management, Project Management

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Almost every day at work, I find myself in a situation where I need to persuade someone to do something and most of the times, this someone wouldn't even report to me. 

As you can imagine, this is extremely difficult to do because others have their own jobs and priorities and trying to impose yours on them isn't as simple. 

I've found that to make someone to agree to a proposal (a pitch for an executive yes or a request to someone to do pieces of work) you need to rely on one particular weapon - influence. 

Becoming influential, though, is a lengthy process that in my opinion revolves around building relationships with people and growing your own reputation. 

But sometimes, even if you are the most influential person in the company, you'll inevitably get pushback. 

Ideally, you should be prepared for such an outcome in advance. A helpful strategy I've used in such tricky situations is analysing and planning with Cialdini's six principles of persuasion. 

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