Iliyana's Blog

The State of Content Marketing Services in Agencies

[fa icon="calendar'] 04-Sep-2019 09:00:00 / by Iliyana Stareva posted in Agencies, Content Marketing

[fa icon="comment"] 0 Comments

The Content Marketing Institute released a new study into content marketing services for agencies. The research looked into: 

  • How many agencies have embraced content marketing as a service offering?
  • How long have they been offering content marketing services?
  • What types of services do they offer?
  • What are their biggest challenges when working with clients? 

I went through it and I want to share with you the key findings that stood out to me about the growth and development of content marketing services by agencies. 

I've spent over seven years working in an agency or consulting agencies on how to grow their businesses and content marketing has become a top income source and service provided so a lot of the results don't surprise me, however, they certainly speak of the increasing trend where agency disciplines are merging. It's becoming harder and harder to differentiate between the marketing, PR and advertising agency as they all offer or can offer the same content marketing services. 

Now to the research. Let's start with some facts.

Read More [fa icon="long-arrow-right"]

B2B and B2C Content Marketing Statistics 2019 [Infographic]

[fa icon="calendar'] 30-Apr-2019 09:00:00 / by Iliyana Stareva posted in Inbound Marketing, Content Marketing

[fa icon="comment"] 0 Comments

Content Marketing has been around for quite some time.

We use it in inbound marketing, we use it in inbound PR, we use it in internal communication, we use it any time we need to interact with an audience. 

Content has become a business asset.

In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource.  

I learned this from a very cool infographic from my friends over at PointVisible that I want to show you today. 

You can take a look at the full image below but I to run through some of the key statistics from my point of view.

6 Key Facts About the State of Content Marketing

Read More [fa icon="long-arrow-right"]

Subscribe Here!

New call-to-action

Get Social

inbound-pr-winner-new-pr-books
Blog Awards 2018_Winners Silver MPU

Popular Posts

Public Relations Today

Want to talk?

Iliyana_stareva

I'm always happy to chat about how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me