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The 5 Key Elements of a Successful Content Marketing Strategy

[fa icon="calendar'] 19-Aug-2020 11:00:00 / by Andriana Moskovska posted in Inbound Marketing, Content Marketing

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This is a guest post written by Andriana Moskovska

Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies. This figure may sound promising, but did you know that 63% of businesses don’t have a documented content marketing strategy?

We often hear the phrase “content is king,” which is true. But the question is, how do we run a successful content marketing campaign that will actually stand out?

The first step in achieving this is to create a marketing plan. When your plan is all set up and ready to go, then you can take the first step in achieving your goals.

Over the years, experience has taught me that without a strategy, success is just a matter of good luck. On the other hand, with a good strategy, you will be taking less risk, and your efforts won’t go to waste.

Here are the five things you need to consider for a successful content marketing strategy.

5 Key Elements of a Successful Content Marketing Strategy

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5 Proven Strategies to Generate Leads in SaaS

[fa icon="calendar'] 23-Apr-2020 08:00:00 / by Edyta Kowal posted in Inbound Marketing, Content Marketing

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This is a guest post by Edyta Kowal.

The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. But at the same time damaging. After all, it’s all about inspiring the customer to visit the store and make a purchase, and not just browse around and leave empty-handed without even exchanging a single word with the sales assistant.

One marketing buzz term we’ve all been hearing over and over again is optimisation. We optimise costs, methods, and procedures to save time and money. Then why is it so easy to fall into the trap of only looking at the number of leads and not their quality? After all, busted budgets, Sales resources, and even brand image are at stake.

Let me talk to you about my top strategies for generating leads in SaaS (and not only). 

5 Proven Strategies for Generating Leads in SaaS

#1. Define who you are speaking to

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Top 10 Content Marketing Trends for 2020 [Infographic]

[fa icon="calendar'] 24-Jan-2020 08:00:00 / by Iliyana Stareva posted in Public Relations, Marketing, Content Marketing

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2020 is here and I hope you are excited and ready for it. 

I also hope you've got your goals set up and if you work in marketing or PR, you have your work goals as well. 

But to achieve those professional goals, you'll have to be aware of what's going on in the industry and consider what might make your job easier or more difficult, what could be an opportunity or a thread. 

Threads especially must be considered early as these are risk factors that can ruin your efforts. 

So what should you expect in the world of content marketing in 2020? 

Quite a few exciting things. And some pretty logical focus areas. 

I've picked out three key trends that in my opinion are crucial and you can check out the other seven in a nice infographic below.

Content Marketing Focus Areas in 2020:

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Why Every Brand Should Have an Original Series

[fa icon="calendar'] 05-Nov-2019 08:00:00 / by Kareem Mostafa posted in Content Marketing

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This is a guest post by my friend Kareem Mostafa from tribetactics and author of Original Series: How to create binge-worthy, B2B content that drives revenue.

It's not really rocket science what we content marketers wake up and try to do every day: get attention.

We seek to build attention by creating content. Many of us believe that the goal is to create content that is merely better (whatever that means) than others in the same industry in order to stand out - believing that our buyers are perfectly rational human beings. 

Spoiler alert, they're not. They're emotional beings who watch YouTube, Netflix, and listen to Spotify and iTunes as much as you do.

We're not competing for attention from others in our industry. The world is not that clear-cut and perfect. We're competing for attention with virtually everything in our buyer's world. We're competing for attention with Netflix. 

Exactly what is our plan to do that? 

One thought that comes to mind is that Netflix create their own original series on a regular basis. Somewhere along the way, a (very) small group of marketing pioneers began getting the trick - and started creating their own brand original series as well. Wistia, Mailchimp, Ernest Packaging, HubSpot, to name a few. 

And you can do it too. Here's why you need to consider it.

5 Reasons Why You Need Original Series in Your Content Marketing

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The State of Content Marketing Services in Agencies

[fa icon="calendar'] 04-Sep-2019 09:00:00 / by Iliyana Stareva posted in Agencies, Content Marketing

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The Content Marketing Institute released a new study into content marketing services for agencies. The research looked into: 

  • How many agencies have embraced content marketing as a service offering?
  • How long have they been offering content marketing services?
  • What types of services do they offer?
  • What are their biggest challenges when working with clients? 

I went through it and I want to share with you the key findings that stood out to me about the growth and development of content marketing services by agencies. 

I've spent over seven years working in an agency or consulting agencies on how to grow their businesses and content marketing has become a top income source and service provided so a lot of the results don't surprise me, however, they certainly speak of the increasing trend where agency disciplines are merging. It's becoming harder and harder to differentiate between the marketing, PR and advertising agency as they all offer or can offer the same content marketing services. 

Now to the research. Let's start with some facts.

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