Content Marketing has been around for quite some time.
We use it in inbound marketing, we use it in inbound PR, we use it in internal communication, we use it any time we need to interact with an audience.
In fact, 88% of B2B content marketers say that creating content makes their audience view their organisation as a credible and trusted resource.
I learned this from a very cool infographic from my friends over at PointVisible that I want to show you today.
You can take a look at the full image below but I to run through some of the key statistics from my point of view.