This is a guest post by my friend Kareem Mostafa from tribetactics and author of Original Series: How to create binge-worthy, B2B content that drives revenue.
It's not really rocket science what we content marketers wake up and try to do every day: get attention.
We seek to build attention by creating content. Many of us believe that the goal is to create content that is merely better (whatever that means) than others in the same industry in order to stand out - believing that our buyers are perfectly rational human beings.
Spoiler alert, they're not. They're emotional beings who watch YouTube, Netflix, and listen to Spotify and iTunes as much as you do.
We're not competing for attention from others in our industry. The world is not that clear-cut and perfect. We're competing for attention with virtually everything in our buyer's world. We're competing for attention with Netflix.
Exactly what is our plan to do that?
One thought that comes to mind is that Netflix create their own original series on a regular basis. Somewhere along the way, a (very) small group of marketing pioneers began getting the trick - and started creating their own brand original series as well. Wistia, Mailchimp, Ernest Packaging, HubSpot, to name a few.
And you can do it too. Here's why you need to consider it.