"Firm belief in the reliability, truth, or ability of someone or something." - this is the definition of trust in the Oxford dictionary.
The Edelman TRUST BAROMETER is the biggest study of trust. I cover it every year.
The 2018 research reveals yet again a world of seemingly stagnant distrust where people’s trust in business, government, NGOs and media remained largely unchanged from 2017 — 20 of 28 countries surveyed now lie in distruster territory, up one from last year.
But 2018 marks a number of interesting shifts such as the return of experts, increased trust in journalists and bigger faith in CEOs.
Let's take a look at the key learnings that I took from the research.