"People can’t just be told change is coming and be expected to spring into action. They have to work through it."
I quite agree with this quote. It comes from Beth Comstock's book Imagine It Forward that I just finished reading.
Beth Comstock was the Vice Chair of General Electric and throughout her decades-long career she has gathered a ton of experience in marketing, innovation and change for business growth.
The book is classified as a business and leadership book, however, for me it was more of a memoir or the GE story through Beth's eyes and experiences from the last couple of decades in a chronological order, detailing meetings, corporate issues and decision-making challenges.
As impressive and at times difficult Beth's journey has been, I found it hard to identify the practical tips and a clear plan of action to make change happen while reading the book. Maybe that wasn't its purpose but rather to tell a personal autobiography.
Nonetheless, there were some nice nuggets and important learnings that I noted on my kindle. I want to share these with you today. I've structured them based on some of the key topics I picked up: innovation, change and leadership.