Over the past few years, businesses have embraced digital transformation with the promise of exponential productivity, revolutionary customer experiences and unprecedented innovation. However, the reality has been far more complex. Instead of achieving seamless operations, many companies find themselves in a web of siloed applications and inefficient processes.

On average, enterprises use over 473 SaaS applications, leading to fragmented workflows and lost productivity. Despite significant investments in cloud transformation, few enterprises have seen a return on investment. The reliance on outdated 20th-century platforms has left businesses searching for a better way forward.

Enter Agentic AI: A New Path to Business Autonomy

Starting out in business can be incredibly exciting. You’re full of ideas, you’re hungry to get things going and it’s fun to do your own thing. Whether you first get started alongside your full-time job or you get funding and start off alone from the beginning, at some point you’ll be ready for more.

Once things are underway and you’re up and running, you’ll often want to focus on your next level of growth. But it’s not always easy to know what that looks like.

If you’ve been in a business for a while and now you’re ready to grow your empire to new heights, you’ve come to the right place. In this blog post, we’re going to uncover exactly what it takes to grow your business and take it to where you want it to be. Let’s take a look.

5 Tips To Bringing Your Business to the Next Level

Business travel doesn't have to be a torment. Yes, you are there to get your work done, but who said you can't put in the slightest amount of comfort and pleasure as well? 

As someone who travels a lot for work, investing in one good travel essential after another can make your journey less like taking care of business and more like rewarding yourself. 

Today, I want to give you some ideas of how you can make your work trip into an experience that you enjoy 

6 Small Luxuries That Elevate Your Business Trips

In recent years, the tech industry has made significant strides towards gender diversity, but the journey is far from complete. Despite increasing awareness and initiatives to bridge the gender gap, women in tech continue to face numerous challenges.

As a big supporter of women in tech, having had most of my career in the space, I wanted to dig into the latest statistics, trends, and thought-provoking insights about women in technology, highlighting both progress and persistent obstacles. 

Here we go. 

Current Statistics and Trends

The representation of women in tech remains disappointingly low, though some progress is evident according to a recent article in TechTarget. Women constitute around 28% of the tech workforce, a slight increase from previous years, but still a stark underrepresentation compared to men. More encouragingly, women's participation in tech roles has been growing annually, with a 3% increase in 2023 alone​.

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges.

The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology.

In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire.

However, amidst the challenges lie opportunities for those willing to adapt and innovate. Drawing on insights from a comprehensive survey that we conducted at ServiceNow together with Opinium Research, today I want to share with you the key findings and offer strategies for navigating the brand loyalty crisis in EMEA.

What's Happening With Brand Loyalty in EMEA?