Starting out in business can be incredibly exciting. You’re full of ideas, you’re hungry to get things going and it’s fun to do your own thing. Whether you first get started alongside your full-time job or you get funding and start off alone from the beginning, at some point you’ll be ready for more.

Once things are underway and you’re up and running, you’ll often want to focus on your next level of growth. But it’s not always easy to know what that looks like.

If you’ve been in a business for a while and now you’re ready to grow your empire to new heights, you’ve come to the right place. In this blog post, we’re going to uncover exactly what it takes to grow your business and take it to where you want it to be. Let’s take a look.

5 Tips To Bringing Your Business to the Next Level

Business travel doesn't have to be a torment. Yes, you are there to get your work done, but who said you can't put in the slightest amount of comfort and pleasure as well? 

As someone who travels a lot for work, investing in one good travel essential after another can make your journey less like taking care of business and more like rewarding yourself. 

Today, I want to give you some ideas of how you can make your work trip into an experience that you enjoy 

6 Small Luxuries That Elevate Your Business Trips

In recent years, the tech industry has made significant strides towards gender diversity, but the journey is far from complete. Despite increasing awareness and initiatives to bridge the gender gap, women in tech continue to face numerous challenges.

As a big supporter of women in tech, having had most of my career in the space, I wanted to dig into the latest statistics, trends, and thought-provoking insights about women in technology, highlighting both progress and persistent obstacles. 

Here we go. 

Current Statistics and Trends

The representation of women in tech remains disappointingly low, though some progress is evident according to a recent article in TechTarget. Women constitute around 28% of the tech workforce, a slight increase from previous years, but still a stark underrepresentation compared to men. More encouragingly, women's participation in tech roles has been growing annually, with a 3% increase in 2023 alone​.

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges.

The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology.

In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire.

However, amidst the challenges lie opportunities for those willing to adapt and innovate. Drawing on insights from a comprehensive survey that we conducted at ServiceNow together with Opinium Research, today I want to share with you the key findings and offer strategies for navigating the brand loyalty crisis in EMEA.

What's Happening With Brand Loyalty in EMEA?

In the realm of business literature, few books possess the power to inspire and impart invaluable wisdom quite like "Winners Dream" by Bill McDermott. I am not saying this because he is technically my boss given that I work at ServiceNow but because I read the signed copy I got directly from Bill almost in one go. 

Not only was it very engaging, but it was full of interesting stories about Bill's humble beginnings all the way to the top of corporate success. These stories is what made the book such a captivating read, making you want to find out what happens next quickly. I especially resonated with Bill's determination to go after what he wants - determined is definitely one of my key traits as well.

As I was reading the book, I thought there were so many helpful nuggets and learnings that I wanted to share these with you, alongside my favourite quotes. 

In essence, my biggest takeaway is that to be successful in life and to lead a fulfilling life, you need to be crystal clear on the goals and priorities that really matter to you and pour your soul and hard work into achieving them. The journey is the dream rather than the outcome itself. 

Top Learnings from Winners Dream