At HubSpot, one of our key principles is SFTC which stands for Solve For The Customer.
Why do we believe in this?
Because we know that if you focus on your customers, your business will grow better in a much more remarkable and sustainable way.
But truly walking the talk is difficult.
Not just satisfying but delighting customers is only possible when you have a company culture that puts the customer first through action.
And you can't just have a department trying to push for this. A customer-first mentality needs to sit on top of the entire flywheel so that you can truly grow better.
Such a mentality recognises that the customer experience doesn't start when a customer purchases and doesn't end when they stop buying or cancel. The customer experience starts with the customer's very first contact with you and never really ends.