Poor or ineffective communication is one of the key barriers to change in organisations.
At one stage or another, every company experiences this.
In my role as Global Partner Program Manager at HubSpot, I've recently taken on a new challenge - to run the internal communication for our Partner Program.
I come from a PR background so communications is nothing new, however, during that time I dealt with external stakeholders not internal.
So to step up my game for my new work focus, I've been reading quite a few books on the topic of internal communication (IC) and I also spent a full day in training on Strategic Communications: Making Strategy Happen with the Institute of Internal Communication in London last week.
As always, I want to share my learnings from the course with you - today, we'll cover key principles and the link between strategy and communications; next week, we'll talk about how to create a strategic international communication strategy.