Iliyana's Blog

Iliyana Stareva

Iliyana Stareva is Global Partner Program Manager at HubSpot, focusing on aligning HubSpot's expanding global teams to better service the agency partners and smoothly roll out changes to the program. She spends her free time dancing salsa or writing about Inbound PR, Inbound Marketing and Agency Business, expertise gathered from years of agency experience and agency business consulting across Germany, the UK and Ireland.

Recent Posts

Why Work in PR: Advice from the Pros – Interview with Maria Gergova-Bengtsson

[fa icon="calendar'] 12-Dec-2017 09:00:00 / by Iliyana Stareva posted in Public Relations, Career

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It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today Maria Gergova-Bengtsson who will share with us her exciting PR career story and offer the key advice for students and young professionals who want to learn more about the industry and how to get into it. 

I'm glad to call Maria my friend even though we only met a few months ago in Sofia where she invited to speak at the IPRA conference. I truly admire Maria for the dedicated work that she is doing in the Bulgarian market, the team she has grown around her successful PR agency and the global network of professionals that she has built.

Before you move onto the interview, don't forget to follow Maria on Facebook and say Hi to her team on Twitter @United_Partners

(If you've missed any of the previous interviews, you can take a look as well: Richard Bailey, Pippa Hanson, Jessica HodkinsonChryssa SkodraFarzana BaduelScott Guthrie, Sarah Hall, Angharad Welsh and Alex May.) 

Why Work in Public Relations: Interview with Maria Gergova-Bengtsson

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Cultural Differences from West to East and Why They Matter in Business

[fa icon="calendar'] 05-Dec-2017 09:00:00 / by Iliyana Stareva posted in Brands and Business, Program Management, Cultural Differences in Business

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I'm fascinated by culture. 

As someone who's lived in four countries over the last eight years, works in a global company, and collaborates with people from dozens of cultures on a daily basis, cultural differences are very much top of mind for me.  

It all started at university in a module on Intercultural Relations where I was introduced to the cultural dimensions study of Geert Hofstede, however, I do believe that cultural differences are heavily underestimated in the business world. 

They are not top of mind for when decisions are being made, emails are sent, meetings are run or changes are implemented. Essentially, cultural differences impact all of our communication

Cultural awareness is not something you are born with, it's something you develop.

To develop it, you have to study it, you have to experience it in work regularly and you have to reflect on it during and after certain situations so that you continuously grow your cultural awareness and next time you are faced with a similar situation, you'll know how to act better by adapting to the cultural setting and requirements.

Today, I'd like to help you develop that cultural awareness.  

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My Time Management Secrets that'll Boost Your Productivity

[fa icon="calendar'] 21-Nov-2017 09:00:00 / by Iliyana Stareva posted in Personal Development, Project Management

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Over the last few years, various people who wouldn't know each other have called me "the machine" on certain occasions.

I suppose I should take it as a compliment as it refers to my ability to complete a ton of work quickly and also to manage a very active personal lifestyle at the same time.

I'm not going to lie, I've learned how to get a lot of stuff done, systematically and well. And to be honest, it's all about time management. That's the secret.

Which is why today I'd like to share with you how I manage my time. Hopefully, these time management tips will allow you to boost your productivity and peace of mind too.

5 Secrets to Better Time Management for More Productivity

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Why Work in PR: Advice from the Pros – Interview with Alex May

[fa icon="calendar'] 14-Nov-2017 09:00:00 / by Iliyana Stareva posted in Public Relations, Career

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It's been over a year since I've run a "Why Work in PR?" interview but today we have Alex May sharing with us her PR career story and offering some very thoughtful advice for students and young professionals who want to learn more about the industry and how to get into it. 

Alex is a good friend of mine (we met in Dublin) and I asked her to participate in my PR interview series because I felt it would be good for PR students thinking about the profession to hear from a younger pro who's closer to their generation and experiences. 

Before you move onto the interview, don't forget to follow her on Twitter @AMayHopscotch and say Hi. 

(If you've missed any of the previous interviews, you can take a look as well: Richard Bailey, Pippa Hanson, Jessica HodkinsonChryssa SkodraFarzana BaduelScott Guthrie, Sarah Hall and Angharad Welsh.) 

Why Work in Public Relations: Interview with Alex May

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Forget Government, NGOs and the Media: In Business We Trust. Or Do We?

[fa icon="calendar'] 07-Nov-2017 09:00:00 / by Iliyana Stareva posted in Brands and Business, Leadership

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As a society and individuals, we widely distrust businesses, governments, NGOs and the media. 

In fact, according to the 2017 Edelman TRUST BAROMETER, trust in these institutions to do what is right is at an all-time low. 

The situation is so bad that two-thirds of the 28 countries Edelman surveyed are now considered "distrusters" and the majority of respondents lack full belief that the overall system is working for them. This climate has increased people's fears both about society and the economy. We live in a trust crisis that's causing a systemic meltdown.

Such an environment, Richard Edelman explains, leads to a rise in populist action and nationalism as the mass population wants to take control away from the "elites". From an exalted position as a savior in the wake of the financial crisis, government is viewed today as incompetent, corrupt and divided, and is the least trusted global institution at 41 percent.

What I found most interesting, though, is that business is found to be in the best position of all institutions expected to make a change and somewhat trusted to make a difference. 

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