Iliyana's Blog

Iliyana Stareva

Iliyana Stareva is Global Partner Program Manager at HubSpot, focusing on aligning HubSpot's expanding global teams to better service the agency partners and smoothly roll out changes to the program. She spends her free time dancing salsa or writing about Inbound PR, Inbound Marketing and Agency Business, expertise gathered from years of agency experience and agency business consulting across Germany, the UK and Ireland.

Recent Posts

Everything You Need to Know About Account-Based Marketing

[fa icon="calendar'] 17-Jul-2018 09:00:00 / by Iliyana Stareva posted in Inbound Marketing

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Account-Based Marketing (ABM) has been a popular term over the last few years with a lot of companies jumping on it. 

I came across a great article from one of our agency partners at HubSpot about ABM and decided to run a whole post on it. 

However, I thought it would be best to rely on the experts on the topic so I picked up some of the best articles about ABM from our agency partners who really are the masters of ABM as they implement it day in and day out for clients. 

Everything You Need to Know About Account-Based Marketing 

What is Account-Based Marketing

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Why Work in PR: Advice from the Pros – Interview with Rafal Salak

[fa icon="calendar'] 10-Jul-2018 09:00:00 / by Iliyana Stareva posted in Public Relations, Career

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It's time for another "Why Work in PR?" interview and I'm delighted to introduce you today to Rafal Salak who will share with us his exciting PR career story in software and offer key advice for students and young professionals who want to learn more about the industry and how to get into it, especially if wanting to work in tech. 

I'm a big fan of Prowly where Rafal works. We've never met but we've been in touch through email or Twitter many times for various projects, initiatives or simply to share ideas.

Before you move onto the interview, don't forget to follow Rafal on Twitter

(If you've missed any of the previous interviews, you can take a look as well: Richard Bailey, Pippa Hanson, Jessica HodkinsonChryssa SkodraFarzana BaduelScott Guthrie, Sarah Hall, Angharad Welsh, Alex May and Maria Gergova-Bengtsson.) 

Why Work in Public Relations: Interview with Rafal Salak

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How to Get Started with Inbound Marketing [Infographic]

[fa icon="calendar'] 03-Jul-2018 09:00:00 / by Iliyana Stareva posted in Inbound Marketing

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74% of organisations globally conduct inbound marketing as their primary approach to marketing.

According to the research then, 26% of organisations are not using inbound marketing. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days. 

The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correctly. 

To help, I'm relying on my friends over at IMPACT Branding & Design who have created a fantastic and detailed infographic that explains the steps you need to implement for your inbound marketing process. 

How to Get Started with Inbound Marketing [Infographic]

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10 Inbound PR Quotes

[fa icon="calendar'] 26-Jun-2018 09:00:00 / by Iliyana Stareva posted in Inbound PR

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"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market. An Inbound PR shop will be able to measure the value of its services; it will be able to easily leverage all things digital; it will have the tools to establish itself as an authority in its field and to counsel clients in becoming the leading thinkers in their own respective industries."

The above is a quote taken from the most comprehensive Amazon review I've seen. I feel grateful that this review was left for my Inbound PR book that dropped in April. 

In addition to the tons of quotes from the Amazon reviews, I've also collated 10 quotes from the book itself. 

You'll find them in this Slidedeck as well as in writing below. 

And if you just want the images, you can grab them from   my press kit on Prowly here

10 Quotes About Inbound PR

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How I Wrote a Book in 2 Months

[fa icon="calendar'] 19-Jun-2018 09:00:00 / by Iliyana Stareva posted in Personal Development, Writing

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You have a great idea in your head and you really want to share it with the world. You think you should write a book because you feel like you're an expert in a certain field but you have no idea how to get started and what to do.

Writing a book sounds like such a complicated process and it'll probably take you years but you can't afford that because the world moves so fast. How do you make this happen?

Since I published my book in April, that's exactly what a lot of people ask me.

I run a learning session at HubSpot to answer those questions and as always, I don't want to hide this behind closed doors but I want to share it with the world. 

Instead of writing a nice, long post I thought it might be cooler to record a video where I go through the slides I used at HubSpot for that learning session. 

I cover 3 things:

  1. Defining your book idea
  2. Developing the right habits to pull it off
  3. Choosing between publisher or self-publishing

Disclaimer: By no means do I claim to be an expert on writing and publishing books. I simply want to share with you my experience and what I've learned while I was going through this process.

How I Wrote a Book in 2 Months [Video]

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