Iliyana's Blog

Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Chief of Staff to the EMEA President at ServiceNow. Before that, she held global and EMEA-wide positions at Cisco and HubSpot. She is also certified by the PMI as a Project Management Professional (PMP)®. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

Recent Posts

My 3 Non-Negotiables for Peak Performance in Work and Life

[fa icon="calendar'] 05-Feb-2024 20:24:50 / by Iliyana Stareva posted in Personal Development, Growth

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Many people ask me how I remain this productive in a job that's full of last-minute urgencies and constant changes?

My answer is simple, I have three non-negotiables to keep a high performance at work and in my private life and they have nothing to do with work itself. All three are about something very foundational - my body and ensuring it functions at its peak. 

I've spent years nurturing three key habits to ensure I can perform at high and quick speeds: exercise, nourishing food and sleep. These three have been and still are the best decisions I make every day. 

My 3 Non-Negotiables for Peak Performance In Work and Life

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Navigating Success: The Power of Social Intelligence in Life & Business

[fa icon="calendar'] 14-Jan-2024 07:22:10 / by Iliyana Stareva posted in Brands and Business, Leadership

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In a world increasingly driven by connectivity and relationships, social intelligence has emerged as a crucial skill for personal and professional success.

I first heard about social intelligence from Daniel Goleman's book "Social Intelligence: The New Science of Human Relationships" and wanted to write a piece that covers what social intelligence is, why it matters in both life and business and also share the key insights into developing and honing this invaluable skill, especially in the corporate world.

What is Social Intelligence?

Social intelligence can be defined as the ability to understand and navigate social situations effectively. It goes beyond traditional intelligence metrics and encompasses a range of skills such as empathy, active listening, communication, and interpersonal relations. It involves being aware of one's own emotions and the emotions of others, as well as adapting one's behaviour to different social contexts.

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5 Common Themes of Concern for Businesses Today

[fa icon="calendar'] 09-Dec-2023 07:02:05 / by Iliyana Stareva posted in Brands and Business, Customer Experience, Artificial Intelligence

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What was the best thing about November? 

To me, it was the World Forum events we run across Europe at ServiceNow. 

We welcomed over 5,000 customers and partners in four locations: London, Frankfurt, Paris and Rotterdam. 

The exchange was incredible! There was so much learning on stage and off stage while networking. 

Reflecting on the discussions, the main conversations were around 5 key themes which we covered in the main keynotes of each event. I'd like to share these with you today. 

5 Common Themes of Concern for Businesses Today

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Inbound PR: A Modern Approach to Public Relations (by ChatGPT)

[fa icon="calendar'] 29-Oct-2023 06:36:56 / by Iliyana Stareva posted in Inbound PR

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I've been fascinated by ChatGPT pretty much since the beginning and even more so now. It's amazing for content creation but also for idea generation.

From time to time I ask ChatGPT various questions to gather new ideas and today I decided to ask ChatGPT to summarise Inbound PR. The answer was so good I decided to publish it here. 

Inbound PR: A Modern Approach to Public Relations (by ChatGPT)

Inbound PR is a contemporary approach to public relations that has gained prominence in the digital age. It marks a significant shift from the traditional, one-way communication model that characterized the field for many years. In this comprehensive exploration of Inbound PR, we will discuss its key principles, strategies, and the individuals and organizations who have played pivotal roles in its development.

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How to Set SMARTER Goals

[fa icon="calendar'] 18-Aug-2023 12:54:04 / by Iliyana Stareva posted in Personal Development, Career

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Setting goals is pivotal for success. This is true in your personal and professional life. If you want to go far in your career, you need to have goals. If you want to manage your finances well, you need to have money goals. The list goes on.

Goals can be this fluffy thing people struggle with because they are not always easy to make them strong and sticky. Especially if they're long-term. You never know what might happen tomorrow. I struggle with this as well which is why my goals tend to be short to mid-term especially when it comes to my career development. I'm the type of person who looks for the next opportunity to make an impact. Business environments change so I prefer to be agile and adapt to the needs of the market rather than stick to a 5 or 10-year goals plan. 

However, even short-term goal setting can be difficult. 

Many of you are familiar with the SMART framework for goal-setting but have you heard of another version called SMARTER?

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