People who know me also know that I've always had a thing for fashion. Over the years, my style has evolved to be a lot less eclectic than what it used to be. I used to love putting bright colours on. I still do but in my thirties, with two kids and an advanced tech career, I find myself choosing more neutral pieces and focusing on elegance and comfort. 

The tech industry is generally very relaxed when it comes to clothes. You'll find lots of people in hoodies and trainers but in my opinion, the higher you climb the corporate ladder, the more you need to consider your looks and what you wear. There's nothing sexier and more powerful than a woman in a stylish suit and heels. 

So if you are thinking about revamping your work look and style to make you more professional, it won't be just a change in appearance but a powerful tool to enhance your confidence and take control of your professional image. Adapting your look to your career responsibilities can give you the upper hand and make you look and feel more confident about the working day and the achievements ahead of you, especially if you want to transition into a more executive role. 

Here are a few ideas of what you can do as a female:

6 Style Updates for a More Professional Image

This is not a typical post for this blog. For the first time, I am not really going to talk about PR, social media, business (in the direct sense) or sustainability. This piece is about one of my other major passions – fashion. I am doing a Massive Open Online Course (MOOC) called Managing Fashion and Luxury Companies (a great course by the way!), which opened my eyes about the peculiarities of the fashion business and particularly the luxury segment.

So today, I am going to show you some really amazing videos about the uniqueness of luxury products and how heritage, legacy and manufacturing mastery underpin the storytelling of luxury brands.

Before I move on to the videos, here are some key things I have so far learned from the course to help you better understand the meaning and power of these stories.

What makes up the concept of luxury? Three things:

1. Human touch
2. Craftsmanship
3. Excellence

The luxury industry is about value creation, it's about selling a dream, a feeling, an experience non-comparable to another. Luxury brands are therefore required to strike the balance between providing an intrinsic product value (e.g. superior quality, handmade, unique, precious, with extraordinary design, limited) and an intangible element related to it – giving the desired dream effect or special feeling, often determined by the exclusive branding or the aspirational lifestyle that the brand embodies.