Iliyana's Blog

Content is a Business Asset. Here Are 64 Stats To Prove It

[fa icon="calendar"] 18-Sep-2018 09:00:00 / by Iliyana Stareva

Content_Marketing_Statistics

92% of businesses state that content has become an asset to their company.

I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries. 

In addition to generating high-quality leads and establishing a stronger positioning for your product or services, content marketing improves both the lead quality and lead quantity for 74% of companies. 

What's more, businesses with proper content marketing strategies see six times the conversion rate of companies that don’t. It's no surprise then that 57% of B2B buyers have already made their purchase decision before even speaking to a sales rep. 

I think what this tells us that we've all become digital buyers who rely on content that we find on our own at our own pace when we need it to do research rather than wait for information to find us. 

If you're still not convinced, take a look at the below stats: 

64 Content Marketing Statistics in 2018

Content_Marketing_Statistics_Infographic

How seriously do you take your content marketing efforts? 

 

Topics: Inbound Marketing

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is the Success Programs Manager for the Netherlands at Cisco where she drives programmatic efforts for product adoption. In her previous roles at HubSpot, she led major cross-functional change for the global Partner Program with her detail-oriented approach to project management and advised hundreds of agencies on how to transform their businesses with inbound and digital. During that time, she earned the globally recognised Project Management Professional (PMP)® certification by the PMI. In her free time, you can find Iliyana writing for her blog, dancing salsa or traveling the world.

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