Advisory

I don't consult. I advise — occasionally, and selectively.

My day job is building and running post-sales operating systems at enterprise scale. Occasionally, I make time to work with SaaS leaders who are trying to solve the same problems I solve every day — and who want a practitioner in the room, not a consultant with a deck.

What I can help with

If you're a SaaS leader trying to move from reactive to proactive — these are the areas where I have direct, hands-on experience:

  • Designing signal-driven customer health systems and alert frameworks
  • Building post-sales operating models from scratch
  • Introducing AI-native workflows into CS operations
  • Structuring CS governance, QBR cadences, and executive reporting
  • Building the business case for proactive CS investment

What this is not

I don't run workshops. I don't deliver training programmes. I don't take on large retainers.

What I offer is direct thinking, grounded in what I've actually built — for leaders who want a thought partner who has done the work.

Interested?

Get in touch and tell me what you're working on. If it's a fit, we'll figure out the right format together.

Get in touch about Advisory

Testimonials from Iliyana's Clients

"Iliyana is a fantastic consultant with intercultural skills. She was one of the most important people on our road to become a learning company in less than 6 months. What did she do? She encouraged us with her positive attitude and her sound expertise in inbound marketing and PR. She gives us confidence in our daily work and makes us feel stronger thorugh her experience. We were and still are happy to work with a professional like Iliyana. Thank you!"

Adriano Tagliarina, CEO & Owner of TRIALTA GmbH

 

"Working with Iliyana is a real pleasure! She is not only distinguished by her great expertise, but also by her absolute willingness to pass it on. Iliyana is one of those people who are only satisfied when the result is perfect. This does not make iteasy - but above all very worthwhile!"

Britta Schloemer, Founder & CEO of Thought Leader Systems GmbH

 

"Most recommendations are long. This one's short: My company Storylead would not be moving forward as fast as it is without Iliyana's dedication, drive, and wit. Thank you, Iliyana!"

Steven Loepfe, Founder at Storylead

 

praise for Iliyana

Take a Look at Iliyana's Books

For years, Iliyana has been an avid writer. She's a published author and Inbound PR is her most recent book that aims to transform the PR industry and be fit for the digital reality. 

View the Books

The Latest Posts from Iliyana's Blog

How to Get CSMs to Actually Trust AI Signals

How to Get CSMs to Actually Trust AI Signals

There's a common assumption in CS leadership: CSMs don't act on AI signals because they don't trust them. That's not quite right. In most cases, the signal isn't the problem. The gap is what comes after it. A CSM sees a risk score drop. An alert...

Read more

Why AI Adoption Fails Inside Customer Success Teams (And It's Not What You Think)

Why AI Adoption Fails Inside Customer Success Teams (And It's Not What You Think)

Every Customer Success leader I know is under pressure to adopt AI. The tools are being deployed. The dashboards are being built. The announcements are being made. And yet — adoption stalls. CSMs quietly ignore the signals. Workarounds emerge....

Read more

Retention as a Capital Efficiency Lever in SaaS

Retention as a Capital Efficiency Lever in SaaS

Retention is often discussed as a Customer Success metric. It's tracked as a percentage, reviewed in quarterly reports, and used to evaluate the performance of CS teams. When retention improves, it is seen as a positive signal. When it declines, it...

Read more

Want to talk?

Iliyana_stareva

I'm always happy to chat about what I do, why and how, and how we can work together. Get in touch with me and start the conversation. I'd love to hear from you.

Contact Me