This is a guest post written by Binh An Nguyen from Market Ease.

What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking?

Whenever my client comes to me saying his or her website is suddenly performing poorly, or dipping in recent months, I’ll tell them that it’s time for a comprehensive audit.

An audit is a diagnostic analysis of your website’s health, specifically in the content and SEO aspects.

There are many steps involved in a website audit, but all it takes is a bit an analytical mind, and a bit of time on your hands.

I’m going to show you a simple way to do your audit, including some free online tools that can help you get the job done.  Let’s dive in!

Why you need an audit

If you wish to have any hope of putting your website on the first page of Google, then you’ll need to make sure your website’s content is as optimised as it can be.

Because the internet is an ever-changing landscape, a routine audit can help in: