---
title: The 10-Step Roadmap to Influencer Marketing [Infographic]
description: Here's a simple 10-step roadmap to running any influencer marketing initiatives or campaign, especially good for companies jumping on influencer marketing.
image: https://www.iliyanastareva.com/hubfs/influencer%20marketing%20roadmap.png
---

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## [The 10-Step Roadmap to Influencer Marketing [Infographic]](https://www.iliyanastareva.com/blog/the-10-step-roadmap-to-influencer-marketing-infographic)

 [fa icon="calendar"] 25-Feb-2020 09:15:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

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![influencer marketing roadmap](https://www.iliyanastareva.com/hs-fs/hubfs/influencer%20marketing%20roadmap.png?width=700&name=influencer%20marketing%20roadmap.png)I've been covering a lot about [influencer marketing](https://www.iliyanastareva.com/blog/influencer-marketing-monster-infographic) over the last few months.

In my latest post about it, I shared [how I used to work with influencers](https://www.iliyanastareva.com/blog/how-i-used-to-work-with-influencers). 

I think everyone has their own formula and every brand have their own process or strive to develop their own process but there are some basic, important steps that must always be considered and need to be part of any influencer marketing campaign.

With that in mind, I was quite happy when I stumbled upon [a good infographic](https://fredericgonzalo.com/en/2016/09/23/your-10-step-roadmap-for-influencer-marketing-infographic/ ) that explains the roadmap or 10 key steps to run an influencer marketing initiative. 

Before I show it to you, I want to emphasise that the very key thing (and because of that the first step in the roadmap) is to define your goals - what are you trying to achieve, what does influencer marketing mean to your business and how do you expect it to help you with your overall business goals? 

These are some fundamental questions you need to have answered if you are hoping to get budget for influencer marketing. As we all know, every money spending decision must be justified.

So with all that in mind, here's the infographic. 

## The 10-Step Roadmap to Influencer Marketing [Infographic]

![Influencer-Marketing-Infographic-Roadmap-Steps-Guide3](https://www.iliyanastareva.com/hs-fs/hubfs/Influencer-Marketing-Infographic-Roadmap-Steps-Guide3.png?width=800&name=Influencer-Marketing-Infographic-Roadmap-Steps-Guide3.png)

What's your roadmap for working with influencers? 

 

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#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

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