This is a guest post by Belle Ballace.
Did you know that seventeen films with the word "story" in their titles have won Oscars?
From the movies to your business, storytelling is one of today’s most powerful content marketing tools.
And no wonder. Storytelling provokes emotions and creates a connection between companies and their audience in a way that no simple ad can.
Moreover, it’s not all about the company and showcasing their products or services.
Storytelling shows real life experiences that we all can relate to as individuals, moms, dads, brothers, sisters, friends, colleagues etc.
Creating such a connection is what makes brand stories unforgettable and successful because they manage to catch your heart or mind. And if you can't catch people's hearts or minds, they are not going to pay attention to you.
Crafting a compelling story is an art and with some appropriate techniques it can be mastered.