Don't Believe in Inbound PR? This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. That was in July 2015.
I kept on writing and started doing public speaking on the topic around the world.
Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it. The immediate questions after my talk were: "Is there a book or a HubSpot Academy Certification where we can keep learning about this?"
I said "Well, no, there isn't. Yet."
Fast forward to March 2017, I had just finished writing the first draft of my 40,000 words manuscript for my Inbound PR book.
I've always dreamed about working with Wiley as a publisher because they've published the books of some of my favourite PR and business authors such as Brian Solis, David Meerman Scott and Stephen Waddington so I took a chance and emailed them my pitch.
And I got a YES. Can you believe it? I couldn't initially.
Now fast forward to April 2018, the Inbound PR book published by Wiley is a reality.
And it drops today!
The book is designed for PR professionals and especially PR agencies who are eager to transform how they do PR and how they service clients to drive true value and measurable results by following inbound marketing best practices flipped for the PR world.
Inbound PR draws upon the strengths of inbound and PR and combines the best of those two worlds by alleviating PR's biggest challenge - measurement.
Here's a quick video that explains more about what the book can offer you:
Here's also what influencers say about the Inbound PR book:
If you are interested in learning more about the book, you can find its excerpt from the introduction here as well as photos, quotes and more on my newsroom designed on Prowly or you could listen to my podcast on the ShaunTabatt show to learn more.
Public Relations is ripe for transformation. Inbound PR aims to do just that.
If you want to share the news about the Inbound PR book, here's a video you can use:
If you've read the book already, tell me what you think about it in the comments below!