Iliyana's Blog

Inbound PR Drops Today!

[fa icon="calendar"] 24-Apr-2018 09:00:00 / by Iliyana Stareva

inbound pr book by iliyana stareva

Don't Believe in Inbound PR? This Post Will Change Your Mind was the first post I ever wrote about Inbound PR. That was in July 2015.

I kept on writing and started doing public speaking on the topic around the world. 

Then came the INBOUND16 conference in November 2016 where my pitch for Inbound PR was accepted and I spoke in front of hundreds of people about it. The immediate questions after my talk were: "Is there a book or a HubSpot Academy Certification where we can keep learning about this?" 

I said "Well, no, there isn't. Yet."

Fast forward to March 2017, I had just finished writing the first draft of my 40,000 words manuscript  for my Inbound PR book. 

I've always dreamed about working with Wiley as a publisher because they've published the books of some of my favourite PR and business authors such as Brian Solis, David Meerman Scott and Stephen Waddington so I took a chance and emailed them my pitch. 

And I got a YES. Can you believe it? I couldn't initially. 

Now fast forward to April 2018, the Inbound PR book published by Wiley is a reality. 

And it drops today! 

The book is designed for PR professionals and especially PR agencies who are eager to transform how they do PR and how they service clients to drive true value and measurable results by following inbound marketing best practices flipped for the PR world.

Inbound PR draws upon the strengths of inbound and PR and combines the best of those two worlds by alleviating PR's biggest challenge - measurement. 

Here's a quick video that explains more about what the book can offer you: 

 

Here's also what influencers say about the Inbound PR book: 

 

If you are interested in learning more about the book, you can find its excerpt from the introduction here as well as photos, quotes and more on my newsroom designed on Prowly or you could listen to my podcast on  the ShaunTabatt show to learn more. 

In summary, 

Public Relations is ripe for transformation. Inbound PR aims to do just that. 

 

If you want to share the news about the Inbound PR book, here's a video you can use: 


 

Grab the book now on Amazon or Barnes & Noble

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If you've read the book already, tell me what you think about it in the comments below!

 

Topics: Public Relations, Inbound PR

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is Global Partner Program Manager at HubSpot, focusing on aligning HubSpot's expanding global teams to better service the agency partners and smoothly roll out changes to the program. She spends her free time dancing salsa or writing about Inbound PR, Inbound Marketing and Agency Business, expertise gathered from years of agency experience and agency business consulting across Germany, the UK and Ireland.

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