Iliyana's Blog

PR, Publishing Books and Building a Personal Brand

[fa icon="calendar"] 26-Feb-2019 09:00:00 / by Iliyana Stareva

Iliyana Stareva on spareroom talksI consider myself very lucky to have some super intelligent and talented friends. 

Kareem and his brother Aamen are among them. Kareem worked with me at HubSpot and Aamen was at Google. After gathering some great experience at those software companies they both set out to start their own business around content and are doing a terrific job at it. 

I was honoured when they invited me to participate in their sparerooms talk show. 

We chatted about:

  • public relations,
  • my Inbound PR book and how small business and entrepreneurs can take on some of the tips,
  • the writing and publishing processes while working full-time and how others can do it too,
  • building a personal brand online and offline, 
  • and building a partner program for smaller companies.

Check out the video for the full conversation, there are some fun moments as well!

PR, Publishing Books and Building a Personal Brand Interview Video

 

What's the key thing you learned from this conversation? 

 

Topics: Inbound PR, Public Relations, Brands and Business, Writing

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is Global Partner Program Manager at HubSpot where she plans and executes major cross-functional change across the globe. She spends her free time dancing salsa or writing about Inbound PR, Inbound Marketing and Agency Business, expertise gathered from years of agency experience and agency business consulting across Germany, the UK and Ireland.

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