--- title: PR, Publishing Books and Building a Personal Brand description: I was recently interviewed about PR, my Inbound PR book, the writing and publishing process while working full-time, partner programs and personal branding - here's the fun video recording. image: https://www.iliyanastareva.com/hubfs/Iliyana%20Stareva%20on%20spareroom%20talks.jpg --- [**](https://www.facebook.com/iliyana.stareva) [**](https://twitter.com/iliyanastareva) [**](https://www.linkedin.com/in/iliyanastareva) [**](http://instagram.com/iliyanastareva) [**](http://www.pinterest.com/iliyanastareva/) [BUY INBOUND PR NOW](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/) [Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com) ## Iliyana's Blog ## [PR, Publishing Books and Building a Personal Brand](https://www.iliyanastareva.com/blog/pr-publishing-books-personal-branding) [fa icon="calendar"] 26-Feb-2019 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) - [Tweet](https://twitter.com/share) ![Iliyana Stareva on spareroom talks](https://www.iliyanastareva.com/hs-fs/hubfs/Iliyana%20Stareva%20on%20spareroom%20talks.jpg?width=700&name=Iliyana%20Stareva%20on%20spareroom%20talks.jpg)I consider myself very lucky to have some super intelligent and talented friends.  Kareem and his brother Aamen are among them. Kareem worked with me at HubSpot and Aamen was at Google. After gathering some great experience at those software companies they both set out to start their [own business](https://www.tribetactics.com/) around content and are doing a terrific job at it.  I was honoured when they invited me to participate in their sparerooms talk show.  We chatted about: - public relations, - my [Inbound PR book](https://www.iliyanastareva.com/blog/inbound-pr-drops-today) and how small business and entrepreneurs can take on some of the tips, - the writing and publishing processes while working full-time and how others can do it too, - building a personal brand online and offline,  - and building a partner program for smaller companies. Check out the video for the full conversation, there are some fun moments as well! ## PR, Publishing Books and Building a Personal Brand Interview Video   What's the key thing you learned from this conversation?    Topics: [Public Relations](https://www.iliyanastareva.com/blog/topic/public-relations), [Brands and Business](https://www.iliyanastareva.com/blog/topic/brands-and-business), [Writing](https://www.iliyanastareva.com/blog/topic/writing), [Inbound PR](https://www.iliyanastareva.com/blog/topic/inbound-pr) ![Iliyana Stareva](https://www.iliyanastareva.com/hs-fs/hubfs/Iliyana%20Stareva_3.png?width=100&height=100&name=Iliyana%20Stareva_3.png) #### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva) Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation. [[fa icon="linkedin-square"]](https://www.linkedin.com/in/iliyanastareva) [[fa icon="twitter-square"]](https://twitter.com/iliyanastareva) ### Subscribe here! 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Get in touch with me and start the conversation. I'd love to hear from you. [![Contact Me](https://no-cache.hubspot.com/cta/default/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3.png)](https://cta-redirect.hubspot.com/cta/redirect/462269/a2852f9d-e407-4f12-b0de-8f0cc49d36e3) [**](https://www.iliyanastareva.com/blog/pr-publishing-books-personal-branding#) Iliyana Stareva