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Sam Hirbod

Sam Hirbod is a Certified Professional Coach and expert in the fields of inbound marketing, business consulting, and account management. He is an Inbound Marketing and Business Strategy coach and is responsible for helping HubSpot's largest Agencies grow better by translating business cases into sustainable action plans. Before HubSpot he was Head of Marketing & Analytics and selected as a Google trainer, on topics including digitization, future of content and delivering success to clients to name a few.

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Digitisation - The New Normal Post COVID-19

[fa icon="calendar'] 12-Nov-2020 13:00:04 / by Sam Hirbod posted in Brands and Business, Technology

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This is a guest post by my friend and former colleague Sam Hirbod. 

This year, INBOUND 2020 - HubSpot's yearly inbound conference - moved to an all-digital immersive format featuring exceptional speakers ranging from Sandy Carter, VP of Amazon Web Services to Chrissy Teigen, Bestselling Author.

The move to digital events is not something HubSpot is alone in doing, it’s been an ongoing trend for the past years but 2020 definitely accelerated the process of having industries digitising their efforts.

When applicable, digitalisation removes the physical barriers of COVID-19, making it easy for people to still meet, albeit online. As a result, people were able to attend INBOUND 2020 from all over the world from the comfort of their own homes or offices.

What’s the downside of digitalisation? From my perspective, although biased as I work within the tech industry, there aren’t too many as it’s all about putting customers first and making sure everything still works the way they want it to.

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