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31 Must-Know Video Marketing Facts [Infographic]

[fa icon="calendar"] 13-Feb-2018 09:00:00 / by Iliyana Stareva

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Did you know that after watching a video, 64% of viewers are more likely to make a purchase? 

No wonder then that video has become a favourite content format for consumers and professionals alike. It's much easier and more enjoyable to consume than text or some images and it certainly keeps the attention for longer (when done right). 

Read any article about 2018 trends in marketing or communications (like this one) and you'll see video in thereVideo can not only help you increase awareness about your brand, but also drive a ton of conversions and leads to your business. 

Every minute, 300 hours of video are being uploaded on YouTube. With that rate, within a year video will account for 70% of all Internet traffic

I've long said that visual content is king, however, only a few years later I think I need to rephrase that to video content is king. 

If you are still not convinced that you need to include video in your marketing, take a look at the stats in the below infographic from Hyperfine Media

31 Must-Know Video Marketing Facts 

video marketing facts infographic.jpg

 

Do you use video in your marketing? What results are you seeing? 

 

Topics: Marketing

Iliyana Stareva

Written by Iliyana Stareva

Iliyana Stareva is the author of Inbound PR - the book that is transforming the PR industry. She's also a keynote speaker and a consultant in inbound and digital for fast-growing companies and agencies. Currently, Iliyana is Program Manager in the Chief of Staff office for CX EMEAR at Cisco where she is the operational leader for all things Customer Success. In her previous roles at HubSpot, she led major cross-functional change for the global Partner Program with her detail-oriented approach to project management and advised hundreds of agencies on how to transform their businesses with inbound and digital. During that time, she earned the globally recognised Project Management Professional (PMP)® certification by the PMI. In her free time, you can find Iliyana writing for her blog, dancing salsa or travelling the world.

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