---
title: The What, How and Why of Inbound PR [Podcast]
description: The what, how and why of Inbound PR during a podcast with John from the agency Big Ideas Machine where we chat about all things PR and inbound.
image: https://www.iliyanastareva.com/hubfs/the%20what%2c%20how%20and%20why%20of%20inbound%20pr%2c%20podcast%20with%20iliyana%20stareva.png
---

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[Iliyana Stareva ](https://www-iliyanastareva-com.sandbox.hs-sites.com)

## Iliyana's Blog

## [The What, How and Why of Inbound PR [Podcast]](https://www.iliyanastareva.com/blog/the-what-how-and-why-of-inbound-pr-podcast)

 [fa icon="calendar"] 14-Oct-2020 10:00:00 / by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

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![the what, how and why of inbound pr, podcast with iliyana stareva](https://www.iliyanastareva.com/hs-fs/hubfs/the%20what%2c%20how%20and%20why%20of%20inbound%20pr%2c%20podcast%20with%20iliyana%20stareva.png?width=700&name=the%20what%2c%20how%20and%20why%20of%20inbound%20pr%2c%20podcast%20with%20iliyana%20stareva.png)A few weeks ago, I had the pleasure of joining John from [Big Ideas Machine](https://www.bigideasmachine.com/) for their podcast called Heroes of B2B PR. 

It's been a while since I've done a podcast or a presentation on [Inbound PR](https://www.iliyanastareva.com/inbound-pr) mainly because my career has somewhat moved into a different direction. 

We discuss that during the podcast - my focus now lies on Project and Program Management and Customer Success. 

This doesn't mean, though, that I am no longer interested in what's going on in PR. I still follow the industry and what's happening in it. We chat about this in the podcast too where I also frankly mention that even though [the Inbound PR book](https://www.amazon.com/Inbound-PR-Agencys-Transforming-Business/dp/1119462215/) came out over two years ago, PR professionals and PR agencies are still struggling to adapt to its principles or generally to the digital world. 

## The What, How and Why of Inbound PR [Podcast]

I'll stop revealing too much about what we discussed so you can listen or watch the podcast yourself but overall here's what we covered: 

- what Inbound PR is;
- why agencies are not practising the approach and why bigger agencies are not leading the change;
- how inbound marketing companies adopt Inbound PR principles faster;
- whether PR practitioners and PR agencies are equipped to have the business and big goals conversation at the C-level;
- measurement, targets and tactics;
- the outlook on the PR industry and biggest barriers to moving to an inbound mindset;
- how much has changed since the Inbound PR book came out; 
- where am I going next.  

Enjoy the video!

 

How is the PR industry doing? Is it adopting inbound? 

 

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 Topics: [Inbound PR](https://www.iliyanastareva.com/blog/topic/inbound-pr)

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#### Written by [Iliyana Stareva](https://www.iliyanastareva.com/blog/author/iliyana-stareva)

Iliyana Stareva is a thought leader in Customer Success and AI. She’s the author of Inbound PR, a keynote speaker, and currently leads Customer Health for EMEA at ServiceNow. Iliyana has held global and regional roles at ServiceNow, Cisco, and HubSpot, spanning customer experience, operations, and digital transformation.

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